Mr. Pendry : To ask the Secretary of State for Health what was the
cost per ambulance worker of his Department's advertising campaign
informing them of their pay offer.
Mr. Freeman [holding answer 8 January 1990] : The cost of the
Department's advertising campaign in the national daily press on 27 and 28
November 1989 was £241,441.
It is not sensible to estimate the cost per ambulance man or woman,
particularly as the advertisements would have been seen by many other