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other promotional campaigns with a budgeted cost in excess of £10, 000 conducted by (a) the Home Office and (b) his agencies (i) in the current financial year and (ii) planned for 1994- 95, showing for each the objectives and mechanisms for assessing the effectiveness of the advertising.Mr. Howard : In the current financial year advertising campaigns for the Home Office costing in excess of £10,000 are :
(a) Home Office
Television Electoral Registration
Smoke Alarms
Crime Prevention
Special Constables Recruitment
Press Special Constables Recruitment
Police Graduate Recruitment
Crime Prevention
Posters Special Constables Recruitment
Crime Prevention
Promotions Crime Prevention
Radio Crime Prevention
(b) Agencies
Press Passport Agency
Campaigns planned for 1994-95 are :
Press Fire Safety
Police Graduate Recruitment
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Special Constables RecruitmentCrime Prevention
Television Special Constables Recruitment
Table A lists campaign objectives :
Table A--
Electoral Registration
Increase awareness of the need to register in order to vote, especially among young people and ethnic minorities.
Smoke Alarms
Increase to 70 per cent. the number of households fitted with working smoke alarms.
Car Crime Prevention
Raise awareness among motorists of the need to take preventative measures ; encourage a partnership approach to fight crime ; stimulate business support ; help encourage car manufacturers to improve vehicle security.
Passport Renewal
To encourage renewal of applications during the Autumn period. Special Constables Recruitment
To increase the numbers of Specials.
Police Graduate Recruitment
To increase the numbers of recruits.
With the exception of passport renewal and police graduate recruitment, campaign effectiveness is measured by independent survey research and a range of other relevant measures which demonstrate response to advertising.
The effectiveness of the buying efficiency of television advertising is independently audited.
Mr. Kilfoyle : To ask the Secretary of State for the Home Department who are the members currently appointed to the Commission for Racial Equality.
Mr. Peter Lloyd : The members of the Commission for Racial Equality are as follows :
Chairman :
Mr. H. Ouseley
Deputy Chairmen :
Mr. R. Sondhi
Mr. T. Ward
Members :
Rev. E. Brown
Dr. M. Chan
Dr. R. Chandran
Ms M. Cunningham
Mr. M. Hastings
Mr. T. Khan
Dr. Z. Khan
Ms Z. Manzoor
Mr. D. Neil
Mr. R. Purkiss
Mr. A. Rose
Mr. Kilfoyle : To ask the Secretary of State for the Home Department (1) who are the members currently appointed to the Gaming Board for Great Britain ;
(2) who are the members currently appointed to the Horserace Totalisator Board ;
(3) who are the members currently appointed to the Horserace Betting Levy Appeals Tribunal for England and Wales ;
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(4) who are the members currently appointed to the Horserace Betting Levy Board.Mr. Peter Lloyd : The information is as follows :
Gaming Board for Great Britain--
Chairman
Lady Shirley Littler
Members
Sir Richard Barratt
Mr. W. B. Kirkpatrick
Lady Carolyn Trethowan
Mr. M. H. Hogan
Horserace Totalisator Board--
Chairman
Lord Wyatt of Weeford
Members
Mr. J. Sanderson
Mr. B. M. McDonnell
Mr. T. J. Phillips
Hon. D. Sieff
Hon. J. W. Deedes
Mr. C. Sporborg
Horserace Betting Levy Appeal Tribunal--
Chairman
Hugh Bennett, QC
Members
Mr. B. W. Waters
Mrs. R. Dean
Horserace Betting Levy Board--
Chairman
Sir John Sparrow
Members
Mr. J. W. Robb
Mrs. A. McCurley
Mr. Kilfoyle : To ask the Secretary of State for the Home Department who are the members currently appointed to the Community Development Foundation.
Mr. Peter Lloyd : The current trustees of the Community Development Foundation are :
Mr. Alan Haselhurst MP (Chairman)
Ms Beverley Bernard
Mr. Amir Bhatia
Professor Walter James CBE
Mr. Michael Meadowcroft
Mr. Eddie O'Hara MP
Mr. David Owen
Mr. Gerry Wade
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