Select Committee on Culture, Media and Sport Minutes of Evidence


Examination of Witnesses (Questions 160 - 167)

WEDNESDAY 8 JULY 1998

MR ROBERT AYLINGand MS JENNIE PAGE.

160. Have you got an opening night production company or producer? Have you got a group looking at this?

(Ms Page) We have certainly got a group looking at what is going to happen inside the Dome. It is our intention to develop a specific event for that night which is not going to be, as it were, the opening night of the central show which is available during the Millennium Experience but which will quite clearly draw on some of the facilities provided for that central show and discussions about that are already under way.

161. You have appointed a director for the show?

(Ms Page) We are planning to use Mark Fisher who is also working on the central show because of the sense of using some of the facilities for the central show. Clearly a lot of other people will also be involved.

162. Let me just change tack. In the car­free environment what happens if physically there are queues going through the Blackwall Tunnel forever in the first two weeks given it is also holiday time? How are you going to stop cars?

(Ms Page) Every ticket is likely contain the equivalent of a Please Leave your Car At Home message on it. We are going to make it absolutely clear in all our marketing material and in all the access to tickets that you cannot park on the site or in the vicinity of the site. As far as the operation of the Blackwall Tunnel is concerned that of course is a matter for the transport authorities but we are determined working with them to ensure that there is sufficient dispersion of information on the normal media which convey traffic information, the local radio stations and so on, to make sure people know if they are going about their normal business if there is trouble in the vicinity of the Greenwich peninsula.

163. Given the concerns of everyone that there could be some trouble which is what we do not want, in your marketing do you intend to take advertising on ITV and Channel Four and other commercial stations in the six months before that do say that in black and white? Have you got a marketing plan we can see that looks at this area?

(Ms Page) We have a marketing strategy which is being worked up in detail over the coming months and which it would be commercially sensitive to reveal at this stage. We quite clearly intend to provide in our marketing budget for the possibility of television advertising. Given that the car­free nature of the experience is an essential characteristic of it we quite clearly will be making sure that that message gets across as part of our marketing.

164. Finally, there is a wish certainly from the Department of Culture, Media and Sport that we bid for the Olympics in 2012 as there is a feeling we would not get it in 2008 because of the hemisphere changes, north and south or east and west. What conversations and meetings are you having with the British Olympic Committee to look to see whether this is an appropriate site?

(Mr Ayling) Mr Chairman, I am as interested as anyone in ensuring that an Olympic Games comes to this country but I think it is a bit beyond the responsibilities of our company which I hope will end successfully on 31 December of the year 2000. We believe that we should have some interest in the legacy, that is to say what it can be used for afterwards and obviously we want to make sure that the structures are capable of being used in the future, but beyond that it is a matter for the Government and the British Olympic Association and not for us.

Mr Fearn

165. I was interested when you said that there are small slices and corners which are not yet filled. From that point of view, six weeks ago an ordinary person came into my surgery and brought in a Millennium clock which he had made and invented, not that he wants to commercialise it or anything, he just likes to do this sort of thing. Is there anywhere in the Dome where an ordinary person can exhibit something of which he is very proud? I sent photographs to yourself. You probably will not have seen them because you have minions below you. I would have thought I would have had an answer or acknowledgement before now - this is six weeks ago - but that is beside the point. Are there small little parts of the big Dome where perhaps ordinary people who are into the enthusiasm of the Millennium Experience can do something like that? His was one and I never thought of it until he brought the clock in. I have sent you photographs of it. Is there anywhere in that Dome where ordinary people can join in that experience apart from coming and paying 20 quid to get in?

(Ms Page) First of all, I am very sorry if you have not had a letter. I do not recollect receiving it and while you may think there are minions I have to tell you that there are not a lot of minions and I do in actual fact try and look at most of the correspondence that comes through. We do of course have thousands of suggestions from ordinary people who have ideas about what should be in the Dome and we attempt to handle those speedily and courteously. I personally would like to find somewhere in the Dome where we can not exactly put it up to first come first served but find somebody who is prepared to look at the vast range of ideas that have been put in and, as it were, tell a story about the way in which the Millennium has inspired people to think differently be it to develop a clock or be it to think about ways in which life might be lived in the future. In particular I would like to see some of the work which children send in exhibited there. We already have a lot of school parties going through the Historic Visitor Centre in Greenwich and we always have a selection of their work exhibited there. Some of the work that has been sent to the company and has been sent to Peter Mandelson is first class and really fascinating and a wonderful record in its own right of the way that people are starting to think what the event means and what the future might be like.

166. I hope you find a small space for things like that, that would be good.

(Ms Page) We are certainly going to look at it to see if we can.

Chairman

167. Thank you very much indeed. Mr Ayling?

(Mr Ayling) Mr Chairman, if I could just finish. Mr Fearn's point reminded me that it was a English clockmaker who caused us to be here at all. If Harrison had not invented a clock that allowed us to measure longitude we would not have had the Greenwich Meridian and would not have had the event. I wanted, if I may Chairman, to record my personal gratitude for all of the work that has been done by so many people so far including Jenny Page and all of her colleagues and also the people who have been responsible for the construction of the project, the design of the project, the planning of the content who have brought us as far as we are got. We have a long way to go but a lot of people have worked well beyond the ordinary call of duty and I think it would be appropriate to thank them.

Chairman: We have it on the record, Mr Ayling. Thank you very much indeed. We look forward to seeing you later on in the year.


 
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