Select Committee on Welsh Affairs Minutes of Evidence


Memorandum submitted by Marks & Spencer

  Marks & Spencer are a specialist food retailer selling all our products under our own exclusive St Michael brand. We have 12 stores in Wales directly employing over 2,000 people. In 1996-97, the food turnover was £99 million. Our Welsh food suppliers had a combined turnover of £88 million. General Merchandise and food suppliers to Marks & Spencer employ 1,700 people in Wales working on Marks & Spencer merchandise. In addition, Marks & Spencer contributed £150,000 to community projects in Wales in 1996-97.

  Marks & Spencer has a long-standing business philosophy of developing business partnerships with our suppliers. We share a commitment to providing the highest quality products to Marks & Spencer customers.

  For all foods the aim has to be consistently high eating quality and food safety. Detailed production specifications, inspections and regular taste panelling achieve this. This is especially true for livestock products.

  We would like to respond to the issues raised by the inquiry as following:—

RELATIONSHIP BETWEEN CARCASS PRICE FOR BEEF AND LAMB AND THE ULTIMATE PRICE CHARGED BY RETAILERS

  Marks & Spencer work with dedicated meat packers. From these companies, we purchase prepacked fresh meat. These companies purchase livestock in the marketplace to meet our procurement needs. Livestock meeting our requirements are bought from markets and directly from farms. We understand some producers wish to use both systems of marketing their animals and do not restrict this choice.

ROLE OF MARKS & SPENCER IN THE MAINTENANCE AND THE POTENTIAL AMELIORATION OF WELSH LIVESTOCK CRISIS

Lamb

  Marks & Spencer recognise the importance of livestock production to Wales. In 1996, 15,000 lambs were sourced from Wales for Marks & Spencer, this had risen to 40,000 in 1997 and is projected to rise to 50,000 in 1998. This is labelled as Welsh lamb in season. Marks & Spencer has doubled the UK sales of lamb over a five-year period. This reverses the national trend of declining lamb consumption and is strong support for our policy of providing the highest eating quality lamb to customers.

  Home produced lamb suffers from a decline in the consistency of eating quality in the winter and, to maintain supplies of young high quality lamb, New Zealand chilled, not frozen, lamb is imported. Marks & Spencer has adopted this policy for 20 years.

  This winter market is not restricted to overseas products and offers an opportunity for Welsh sheep producers to develop competitive products meeting our customers demand for eating quality and carcass specification. Regular eating quality trials are used to assess supplies of lamb. Once the quality of home produced lamb starts to decline, New Zealand product is stocked. This year, eating quality trials indicated that British lamb quality was being maintained. Consequently, limited supplies of high eating quality Welsh lamb have been secured and this is being offered to Marks and Spencer customers.

  Marks & Spencer encourages the technical improvement of the sheep sector. In particular, the improvement of breeds to meet market demands offers great potential. Genetic improvement is cumulative and cost effective. We sponsor classes at agricultural shows, including the Royal Welsh, for superior genetic merit sheep. We hope the industry will utilise the sheep identified in these classes for the benefit of the individual breeds and the sheep sector as a whole.

Beef

  All fresh beef in British Marks & Spencer stores is from British farmers. We have maintained a commitment to our suppliers throughout the recent difficult period. The beef market has changed. This process of change will continue as the sector faces the impact of E coli O157:H7 and the continuing effects of BSE. The consumer has the right to expect safe wholesome food and the food industry has to adapt to meet this. The farming sector has a vital part to play as a key link in the food chain. We know that to achieve the confidence of our customers, we must work in partnership with the entire food chain, from the farm to the shelves of our stores.

  A key development for Marks & Spencer has been the Select Farms scheme for beef. This was developed in response to us encountering beef supplies of variable eating quality. Information on the individual farming system such as feeding and breed of animal is allied to extensive taste panel results to provide pointers to improved eating quality. Through this process Marks & Spencer has refined a beef specification. We require steers from beef suckler herds, aged 18-26 months and sired by specific breeds of bull.


  Potential producers are inspected before being able to supply Select Farms product in Marks & Spencer stores. The scheme was introduced in 1991 and in combination with improved meat handling has been very successful in improving the eating quality of beef. We are committed to further improving the Select Farm scheme allowing us to introduce improved products to our customers. The Select Farms scheme was originally introduced in Scotland and England, but to meet high demand we are currently seeking producers in Wales willing to meet our requirements and develop new business opportunities.

  Marks & Spencer continues to support improvement initiatives for the beef industry. We have a stand at all the major Agricultural Shows, including the Royal Welsh, where we talk to our producers. Also at these shows we support classes for improved beef cattle as we do for sheep. The Elite Beefbreeder Championships, highlight bulls with the combination of high commercial genetic merit and superior breed characteristics. We encourage producers to use these and similar animals to breed the next generations to meet market requirements and, hence, contribute to farm profitability.

  The specific challenges faced by the suckler industry were considered in a series of roadshows which Marks & Spencer sponsored. These were held across Wales and England in 1997. Speakers dealt with a wide range of issues from genetic improvement to finance that were intended to provide producers with practical advice for improving their enterprises.

Milk and Dairy Products

  Welsh milk for the Welsh Marks & Spencer stores is supplied from Welsh farms and processed in Wales. Vintage matured cheddar is supplied to Marks & Spencer from a creamery from the Lleyn peninsular.

New Potatoes

  We have developed a business sourcing New Potatoes from Pembrokeshire during the June to mid-July period. They are supplied to us by DGM Growers who source from Puffin Potatoes, a group of 8-10 farmers with whom we have developed this business over the last 3-4 years. During this time we take around 500 tonnes of this material, both to sell in our stores and to go to our processors for prepared product.

CONCLUSION

  Marks & Spencer, through a range of initiatives, continues a commitment to Welsh agriculture. The current difficulties experienced by the livestock sector need to be met by responsiveness to the market. Marks & Spencer continues to encounter problems in finding animals meeting our specifications. The national proportion of finished beef animals that meet the specifications for muscling and fatness is low at less than 40 per cent.

  The consumer quite rightly demands safe high quality food; Marks & Spencer has a long-term commitment to work with producers to provide this. There are ways to build new business by co-operating along the food production and distribution chain, to meet the needs of customers. British agriculture is highly efficient and generally able to compete on price, but the greatest potential is in achieving the higher standards, better eating quality, freshness, convenience and reliability, increasingly demanded by a customer who is trading up continually and wants better products.


 
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