Select Committee on Welsh Affairs Minutes of Evidence


APPENDIX 14

Memorandum from Professor Graham Day and others, University of Wales, Bangor

SUMMARY

    —  Establishing an economic development policy that reaches all parts of Wales is a difficult task.

    —  The problems in doing so perhaps explain two contrary tendencies. First, a tendency to overstate the economic recovery of Wales and to "talk up the Welsh economic miracle". The modern, emerging Wales is much identified with an economic base that is heavily dependent on overseas plants. Second, a tendency to emphasise the limitations of economic recovery and to claim that concentration on attracting overseas investors has been to the detriment of indigenous growth. With Inward Investment spatially selective opportunities and incomes become uneven within Wales

    —  Wales has been the most successful of the UK regions in terms of Inward Investment. That investment has been important to employment recovery and to income growth. It has given Wales a presence in industrial sectors that are relevant to the end of the twentieth century.

    —  Inward Investment has been important, but it is and can be only a partial response. Wales remains, on a number of measures, the poorest of the Great Britain regions. Inward Investment has been spatially selective, with little impact on West Wales. Inward Investment has, on occasion, been notably expensive in relation to jobs promised: jobs created rarely equal jobs promised. There are problems in countries that have concentrated their European investment in Wales. There is the possibility of more intense competition for potentially mobile plants.

    —  Inward Investment is both important and limited in what it can deliver. Our paper demonstrates this in the context of a contrast between Clwyd (high Inward Investment) and Gwynedd (low Inward Investment). Clwyd's improvement in relative prosperity and Gwynedd's relative decline indicate both that Inward Investment has effects and that some parts of Wales need a broader approach.

    —  We conclude with a consideration of some of the measures being taken to improve the performance of the economy of north West Wales, and the part that education and training can play in creating a general environment more favourable to economic success.

INTRODUCTION

  The impact of inward investment, and more particularly foreign inward direct investment (FDI) upon the Welsh economy, and society, has been so significant a factor, for so long, that it has become caught up inevitably within controversy. Evaluations of the course taken by the economy, and perceptions of its successes and failures, often hinge upon views about the role of inward investments, and this has generated two competing stories or myths about the effects of such investment. Both stories tend to over-simplify, often for polemical reasons, but each contains elements of the truth. The role of inward investment is both more complex, and harder to evaluate, than either tends to suggest. Because it is a multidimensional phenomenon, with a variety of social and political as well as economic consequences, there is probably no definitive answer to the question of whether it is a "good" or "bad" thing for Wales—much depends on perception, and on the standpoint from which it is viewed. No matter how it is judged, inward investment is bound to form part of any realistic development strategy, and is therefore an unavoidable element of the mix of solutions that have to be devised to meet the economic needs of Wales. The two "myths" are as follows.

TWO `MYTHS' ABOUT INWARD INVESTMENT

Myth 1

  The optimistic story is that inward investment, and especially FDI, has played a crucial role in the regeneration of the Welsh economy. Foreign investment in Wales has totalled more than £10 billion since 1983. It has led the way in restoring a healthy manufacturing core to the economy, and saved Wales from the near terminal collapse of its earlier "traditional" industrial base (agriculture, coal, steel). Currently foreign investment accounts for a third of all industrial investment in Wales, and is very largely concentrated in the manufacturing sector. The exceptional success Wales has enjoyed in attracting far more than its share of such investment —certainly when related to its size of population —has moved Wales from being a problem region to a situation of relative power, enough to entitle it to take its place as a close affiliate of the "motor regions" of Europe. From being near the bottom of the league, Wales has risen to become a trail-blazer for the economic development of the rest of Britain. Although there has been some slackening in the pace of FDI in Wales in recent years, the share of British inward investment coming to Wales (11 per cent) is still more than double what might be expected on a per capita basis (5 per cent).

Myth 2

  The alternative view is far more gloomy. It accepts the facts of the inward investment record but challenges many of the conclusions drawn from them, and asks whether the transformation has been deep enough to make a real difference. It sees inward investors as using Wales for their own ends—e.g., to gain access to European markets—only so long as Wales offers advantageous (and often demeaning) terms. It questions whether their commitment to the Welsh economy is strong enough to weather hard times, or to withstand growing enticements from elsewhere, and it disputes many of the specific claims made on behalf of inward investment, with regard to such matters as numbers of jobs created, quality of work provided, and injection of beneficial new values and attitudes. Contrary to the vision of a dynamic, proactive modern Welsh economy, it depicts a humdrum, "screwdriver" economy, of low wages and limited opportunities. On this view, the advocates of FDI are more preoccupied with public relations and the marketing of Wales abroad than they are with dispassionate appraisal of the facts.

  The alternatives have been deliberately couched in rather exaggerated terms; but the assertions contained within the rival descriptions can all be documented, along with supporting evidence. Quite obviously, each version is selective with regard to the things chosen for emphasis, and the approach taken to evidence. Each has its advocates, whose preference for one or other of the stories can be explained usually in terms of their own situation and perspective—there are those who are concerned professionally to "boost" Wales, and "talk it up" (such as those in or close to the development agencies), whereas others have an inclination towards the cynical or critical stance. Often, they are addressing different audiences, within Wales or on the larger stage. Between them, in a polarised fashion, the two perspectives provide a framework that enables the issues to be set out clearly.

THE GLOBAL CONTEXT

  The way inward investment has impacted upon Wales can not be understood in isolation from broader themes. Viewed more widely, it represents an aspect of the increasingly large and complicated flows of money (capital) and resources across space, and over and through national and regional boundaries. Like all other regions, Wales is experiencing the consequences of globalization, and one of the emergent conclusions of work done on this powerful contemporary trend is that, paradoxically, the strengthening of global ties and the opening up of connections across space has the effect of heightening, rather than eradicating, the importance of local differences and variations. Indeed, these become crucial considerations in the way in which investment movements make use of space. This has implications not only for the place of Wales within the world, but also for variations within Wales itself. Globalization also casts doubt on the extent to which it continues to be meaningful to distinguish between investments according to their supposed place of origin—see inset I.

INSET I : CAPITAL MOVEMENT ACROSS FRONTIERS

I. What is Foreign Investment?

  Purchase of shares by companies based abroad to add to their portfolio of assets. Thus the purchase of shares or bonds in UK companies by, say, a Malaysian pension fund with no change in management will show up as foreign capital flow into Britain. The pension fund will have added some UK equities/bonds in its portfolio of assets. A distinction is made in the literature between portfolio and direct investment, but the demarcation line is not precise.

  Examples of Foreign Direct Investment:

    (i)  Investment undertaken by a non-resident or a company registered with headquarters abroad. The source of funds is irrelevant. Thus a German company opening a factory in Wales with finance raised from a UK bank will have undertaken foreign investment in Wales.

    (ii)  Any investment undertaken by a non-resident or a company registered with headquarters abroad through partial or complete acquisition of an hitherto UK company also counts as foreign investment.

  Studies of the effect of foreign investment in Wales need to take on board some of the problems of definition.

II. Trade and Capital Flow

  Movement of capital across national boundaries is a logical extension of free trade. Many kinds of benefits can arise:

    (1)  Investment is directed on the basis of comparative advantage, thus increasing world production.

    (2)  New technology—new ways of doing things—is introduced.

    (3)  New markets are opened up which might otherwise not have been recognised.

    (4)  New markets are opened up which might otherwise not have been accessible.

Studies about the effect of foreign investment in Wales should focus on calculating and comparing the share of different types of benefits. These comparisons could inform the choice of strategy for attracting new investment, since distinct effects would be associated with distinct policy implications.

  We have to be very careful therefore not to mistake aggregate patterns which apply to Wales as a whole with the detailed effects which are occurring "on the ground". To some extent, this accounts for the gap between the two versions of recent Welsh developments. The optimistic version makes a great deal of sense to those who are oriented to changes happening in the south east or north east corners of Wales, whereas those in the rural "heartlands" or in the south Wales valleys are more sensitised to some of the negative elements of the second version of events.

THE BENEFITS OF INWARD INVESTMENT

  If we try to dissect the features of the mythologies, we can begin to distinguish some of the main dimensions of the debate relevant to any consideration of alternative strategies which might be adopted. The imputed gains from inward investment include some or all of the following: many of them follow "automatically" from the fact that inward investment represents "new" development, ie change from existing conditions.

  Jobs—the most immediate benefit of incoming business is that it provides employment for Welsh people. The "headline" claim is usually couched in terms of jobs created: e.g., that Lucky Goldstar's new plant in Newport would mean anything between 6,000 (direct) and 18,000 (direct and indirect) new job opportunities for south Wales. As in this example, new inward investment projects almost always bring with them significant blocks of jobs; so they have a dramatic impact, unlike the slow and gradual accumulation of jobs via other routes, like business growth and expansion, and they are accordingly "exciting" (and newsworthy) events, visible as achievements. Attracting a new job into Wales appears to be an accomplishment in a way that maintaining an existing job would not.

  New kinds of Jobs—Inward investment, and FDI, helps change the balance of the economy by introducing jobs in growing areas and sectors, replacing declining forms of work. This means the actual jobs tend to be different from existing ones, and so more "modern". For example, FDI is closely associated with the growth of the electronics industry in Wales, involving jobs which appear to be at the "cutting edge" of modern work, effectively replacing "obsolete" work like that of miners or farmers. Novelty, and "up to datedness" also tend to be accentuated in public discourse as features of inward investment. The new jobs may also be more modern in the sense that they involve contemporary hours and working conditions—e.g., they conform to new "flexible" labour.

  New Technology—closely associated with the point above, new firms and new industries bring innovations with them, and new capital and equipment replaces old, so moving the technological frontier forward and helping set an example to or stimulate other, indigenous, industries into emulation. Japanese investment in Wales has been particularly valued for this reason, but also key engineering inputs such as Bosch and Siemens. Any new development, of course, provides an opportunity and occasion to upgrade facilities, equipment, etc, especially if assisted by grants and subsidy which factor out other costs.

  New Attitudes and Motivations—along with new organizational forms, the possession/adoption of these by incoming firms again sets an example, provides a model, or poses a challenge, which helps generate new dynamism across the economy as local business is compelled to respond. Bringing these cultural or behavioural shifts about by means of their introduction from outside where they are already fully formed and tested can be seen as a way of overcoming the internal limits of the existing economy and society—e.g., a lack of "entrepreneurialism" or readiness to take risks.

  New Markets—inward investment may be associated with the development of new markets or improved access to existing markets which , for whatever reason, local companies were unable to enter. These would include markets in which the new investors are already active.

  Once instilled, these general tendencies to modernise and stimulate can be expected to "rub off" or diffuse beyond the immediate sphere of the inward investor. Both directly, and perhaps more importantly indirectly by example and competition, inward investors raise the standard of business activity in Wales and teach valuable lessons. For instance, they may make demands with respect to labour quality, or on standards of production, which competitors have to meet if they are to survive.

  Beyond the first wave gains, proponents of the inward investment model anticipate more general, and lasting, benefits— e.g., stimulation for the formation of new Networks of Innovation or Dynamic Centres, the raising of Levels of Skills and Qualifications, the spread of different and more beneficial Work Cultures. These are the kinds of benefit which are also expected to flow from Wales becoming associated with such leading European regions as Rhone-Alpes, Baden-Wurttemburg—a sort of development by osmosis.

  In many ways, it does not matter intrinsically for these processes whether the incoming firms are inward investors from elsewhere in the UK, or from overseas, although the presumption has tended to be that certain foreign investors are more likely to represent the "leading edge" of current activity, just as certain national or regional economies do. Both kinds of inward investment raise similar issues as to whether control and power are being located elsewhere, whereas Wales continues to occupy a position of dependence. Arguments frequently adduced during the 1960s and 70s against "branch-plant" development led by English-owned companies often seem to be suspended when investment comes via a subsidiary component of a foreign firm. Since, as already suggested, in a global economy, it actually becomes harder to decide what "national" identity, and loyalty, any of the major economic actors have, and what significance this has for their behaviour, to that extent, the fading away of concerns about issues of ownership and control may be simply a recognition of reality—the battle to maintain `local' control has been lost.

CRITICAL ASSESSMENTS OF FDI

  FDI clearly can do all of the above, and more. Enthusiasts applaud it for moving forward simultaneously in all respects —producing more and better jobs, technological stimulation, motivational pull, dynamic leadership. Those who have reservations will suggest a set of countervailing propositions. Many of the jobs derived from inward investment prove to be relatively low grade, routine work with limited prospects of improvement. Indeed, many of the promised jobs fail even to materialise. (The downturn in the South Korean economy at least raises doubts about the more optimistic predictions of Lucky Goldstar's impact). Furthermore, it has been pointed out that the vast majority of jobs associated with foreign investment are not newly created, but secured through acquisitions and mergers; at best they are safeguarded jobs. A high price may have to be paid to achieve this—through the substantial incentives given to firms to locate in Wales, which are usually in the form of infrastructure provision, such as roads, sites, subsidised buildings, but also training schemes, and help with various business services. The Welsh Office and the WDA have been highly successful in arranging appropriate packages of incentives, and in outbidding other competing regions in Britain, but this can make such jobs expensive in terms of public support.

  Some argue that a major incentive, and explanation, for the relative success of Wales in attracting new investment is the availability of relatively cheap labour, since despite the transformation of the economy, earnings in Wales remain obstinately low (some 15 per cent below UK norms). Wage levels in Wales until recently were below those prevailing in South Korea. They are particularly low in the rural parts of Wales, and in the valleys, where rates of unemployment are also high. This can create a vicious circle of low wage/low skill work, which puts Wales into direct competition with equivalent places abroad—such as the Far East, Latin America, and increasingly, eastern Europe, where there exist large pools of under-employed labour with low wage expectations. If so, measures taken to deal with this (wage minima, raising skill levels etc) may be counter-productive in driving investors away from Wales.

THE LIMITS OF INWARD INVESTMENT

  As suggested at the start of this report, the truth about inward investment falls somewhere between the two opposed images. Even if estimates of the number of jobs created and the impact on employment patterns has to be tempered with a sharp dose of realism, it has made a very real contribution to the restoration of Wales' economic fortunes. It has enabled Wales to take on a manufacturing configuration more appropriate to the end of the C20, and to establish a presence within some key industrial sectors—electronics, communications—as well as bringing about a significant participation in the motor industry. With the help of a great deal of hype, it has accomplished a transformation in Wales' image, both at home and abroad, to such an extent that the country may now be paying a price for its own success, witnessing withdrawal of state assistance at both national and EU levels.

  Over time, some of the weaknesses of the initial push for "jobs at any price" have been addressed, and there are welcome signs of movement towards a more balanced skills profile, and the emergence of higher-order functions from within the FDI base. It would be grudging and absurd to pretend that Wales would have coped nearly as well during the prolonged phase of recession and restructuring of the 1980s and 1990s without the injection of investment from outside, and from foreign sources. However, the longer the Welsh experience of the effects, the stronger the awareness has grown that inward investment alone does not have all the answers; and there is now a fair level of consensus as to what it does not, and perhaps can not deliver. Its limitations can be well observed through some local contrasts inside Wales.

  The short journey from Cardiff/Newport to the south Wales valleys takes one from heady prosperity and the vision of a future at or near the heart of Europe to the depths of industrial dereliction. The same experience can be obtained by travelling from Shotton to Bethesda in North Wales. There is now a vivid sense of this type of difference and disjunction within Wales, which is partly spatial, partly social and economic—different parts of Wales are very nearly "worlds apart".

  The thriving areas are those which have gained most directly from inward investment and industrial success: the emerging city-region around Cardiff (Severnside) and north-east Wales. These two areas have accounted for the lion's share of FDI, and have seen the potential for further and continuing development around new clusters of economic activity. Far from coincidentally, they are the parts of Wales best connected to the outside world— via the M4 corridor in the south, and the A55/M6 motorway network to the English North West and Midlands. Around them, there has formed a vigorous, metropolitan, middle or "service" class which is firmly located in a milieu of economic and social success and confidence. But the spatial reach of this success is narrow; as soon as the main communication routes are left behind, the vibrancy of the local economy starts to decline. Thus all of the anticipated jobs coming from the Lucky Goldstar development are likely to be filled by people living within 25 miles of its Newport site.

  Throughout Wales, one finds now the close proximity of places which appear to be favoured by current developments and those that seem to be being left behind. The more fine tuned one's analysis, the more this is likely to be appreciated. Many places and communities in Wales have seen little of the benefits of the "economic miracle", and some might well contend that they have actually been its victims—e.g., those judged by agencies and policy makers to lack the wherewithal to succeed, which have consequently been starved of support, or expected to "feed" more promising places. The recent government Rural White Paper A Working Countryside reiterates the suggestion that there are places whose future needs to be considered against a "more concentrated" pattern of population.

  As a generalization however, it is obvious that the further west you go in Wales, and the more you penetrate its rural locations, the less reassuring the economic picture becomes. To the extent that the successes of recent years have been built upon the maintenance of low wage work, and the extension of more "flexible" or less secure jobs (part time, short term, casual, unskilled), then these limited options tend to be located spatially as well as economically at the margins —in the more peripheral spaces. Development agencies have struggled to achieve a more balanced outcome, and have shifted their attention progressively towards the more neglected areas (e.g., DBRW's policy declaration to "Think West") but have found investors extraordinarily reluctant to move into "deeper" Wales.

  There are many factors which can account plausibly for this: limited population and/or unsuitable demographics, low skills base, poor communications and transport, distance from major centres, the possibly repellent effects the Welsh language has for outside investors. When added to the continuing crisis of agriculture and the long term decline of the traditional rural economy, these factors mean that the bulk of Wales, geographically, and a significant proportion (at least a quarter) of its human population, have not seen huge benefits from a development strategy focused on inward investment. Nor has there been enough by way of "trickle down" or spread effects to lead them to expect that this will come about, given time. Rather, many have become acutely conscious of the gap between their own experiences, and those felt or at least proclaimed by others within Wales.

  In the rural context specifically, benefits have been concentrated in the Newtown/Welshpool area, and around Carmarthen, and to a lesser extent Aberystwyth. Many other rural districts still show the effects of persistent unemployment, weak labour markets, and exodus of young people. In north Wales, since the early 1980s, the former county of Clwyd has seen manufacturing employment grow by 12 per cent; Gwynedd over the same time lost about a quarter of its manufacturing jobs. Estimates of jobs associated with FDI projects confirm this uneven pattern: Clwyd had 86 overseas owned units, and 15,000 jobs; Dyfed 22 units, and 4000 jobs; while across the whole of Gwynedd and Powys there were no more than 15 units, and 1,800 jobs. These contrasts are developed more fully in Inset II.

INSET II: INWARD INVESTMENT AND ECONOMIC DEVELOPMENT—A SEARCH FOR BALANCE

Contrasts within North Wales—the old Counties of Clwyd and Gwynedd

  As discussed above, considering the balance appropriate to economic development within Wales is a tall order. The "right approach" varies as between different parts of Wales and over time. We can illustrate this more fully by describing the contrast in experience as between North West Wales (the old county boundary of Gwynedd) and North East Wales (the old county boundary of Clwyd).

  In both North and South Wales, overseas inward investment (and also inward investment from other parts of Britain) concentrates in East Wales, on locations close to the motorway network and within easy reach of the border with England. The difficulty in relying on inward investment is that it is highly selective and rarely reaches:

    —  West Wales

    —  Welsh Wales

    —  The parts of Wales that voted for an Assembly

    —  The more remote parts of Wales.

  The early 1980s recession had a stronger impact on Clwyd than on Gwynedd. The loss of major employers was more severe, the fall in output was more pronounced and the climb in unemployment was steeper. By 1981, on a number of measures, Gwynedd was the healthier economy:

    —  GDP per head (Gross domestic product, a measure of output or value added in the local economy) in Clwyd was only 92 per cent of the Gwynedd level.

    —  Unemployment in Clwyd was more than 3 percentage points higher than in Gwynedd.

But during the 1980s and early 1990s (and after allowing for differences in population).

    —  Clwyd was the most successful of all the Welsh counties in terms of inward investment (from overseas and the rest of the UK).

    —  Gwynedd, by contrast, was the least successful.

    —  A measure of employment creation in new plants, (plants introduced between 1979 and 1994) gives Clwyd a success rate 8x the Gwynedd level (after allowing for differences in population).

    —  The huge difference in investment levels and in employment creation largely follows from differential success in attracting inward investment.

  The contrast between the two adjacent North Wales counties indicates how selective inward investment is and also gives us a guide to the importance and impact of inward investment.

    —  Between 1981 and 1993, full-time equivalent employment (full-time employees and self employed count as 1, two part-time employees count as 1) increased by over one fifth in Clwyd, but the improvement in Gwynedd was only 2 per cent. Full-time equivalent male employment rose by 9 per cent in Clwyd, but fell by 12 per cent in Gwynedd.

    —  Between l981 and 1992, Clwyd GDP per head climbed from 8 per cent below the Gwynedd level to 27 per cent above it.

    —  Unemployment in Clwyd was significantly higher than in Gwynedd in 1981. By l985 the positions were reversed and by 1993 Gwynedd unemployment rates were 2 to 3 percentage points higher than in Clwyd.

    —  The unemployment measure becomes less reliable as a measure of labour market slack over time, but hidden unemployment is generally more severe in parts where claimant unemployment is high.

  The economies of North East Wales (the former Clwyd) and North West Wales (the former Gwynedd) are rather different.

    —  In North East Wales, manufacturing accounts for more than 1 job in 3 (well above the UK average); in North West Wales for less than 1 job in 8 (well below the UK average).

    —  Tourism and leisure development are important throughout North Wales, but tend to become more important to the local economy as one moves from East to West Wales and from the English border to more remote Wales.

    —  Agriculture is important to North Wales and particularly to the North West. Agriculture is often understated in accounts of the local economy. This follows from descriptions of employment structure which are based on employment and ignore self-employment (particularly important to agriculture); from ignoring the jobs that depend on agriculture and from a lack of imagination and vision. The nature and form of agricultural development are important to the beauty of Wales and to the attractions which draw leisure income.

    —  Public administration, education and health account for 1 in 4 jobs in North East Wales, and for as many as 1 in 3 in North West Wales. The more remote parts of Wales are attractive locations for higher education. The successful move of the headquarters of the Countryside Council for Wales to Bangor points to the potential for administrative devolution within Wales. The location of government is an important source of jobs, income and influence. The Assembly could be the first step in a devolution movement which has to embrace more than Cardiff.

  Inward investment has been selective even within the old county boundary of Clwyd, concentrating on the parts close to the English border. Not only are employment gains more difficult to discover in West Wales, earnings for those in work are also lower. When North West Wales is compared with North East Wales, average earnings for male manual employees are about 13 per cent lower and the differential for non-manual employees is even higher—about 20 per cent.

  The table below uses the New Unitary Authorities to move from East to West in North Wales:
Claimant Unemployment Rates Percentage January 1997
East
Mid
West
WrexhamFlintshireDenbighshire ConwyGwyneddAnglesey
6.45.17.7 7.410.211.4

  Experience within North Wales points to both the importance and the limitations of inward investment as an all Wales development strategy. It has been important to jobs and earnings, but its impact is highly uneven. It fails to address the problems of important parts of Wales.

  In fact, there are quite strong grounds for arguing that inward investment works to the detriment of many parts of Wales, and some sections of Welsh society. The creation of a few strong centres almost invariably works to draw in resources and opportunities from the surrounding areas, at least as powerfully as it projects benefits to them. Urbanization had this effect on the countryside in the past, and today the tendency would be similarly for developing "nodes" and "clusters" of activity to pull in employees, shoppers, seekers after recreation etc from a wide hinterland, and so undercut existing provisions in the larger area. This encourages the separation of spaces for work and recreation from the domestic and "community" spaces of home and family —creating not just dormitory villages but entire dormitory zones devoid of significant productive activity. While not new, this split would assume a different shape and possibly a deeper significance than in the past. Already much of rural Wales resembles a leisure and theme park for outsiders, while the local population either service them at poor rates of pay or commute out to find themselves better jobs and opportunities. The young, and the qualified, often leave permanently as soon as they become independent.

ALTERNATIVE STRATEGIES

  Given the constraints imposed by what is already there, the prospects for dealing with these problems by further inward investment are slight, and this seems to have been tacitly, if not openly, acknowledged by recent adjustments to policy. Agencies clearly have difficulty filling, and keeping occupied, the existing stock of factories, offices and business parks made available for incoming businesses. For each success story, there is usually a counteracting failure—one business opens, another closes. This is why the importance of finding "indigenous" pathways to development and growth has risen steadily up the policy agenda, as a substitute for over-reliance on inward investment.

  How one reacts to this depends rather upon how convincing one finds the initial development scenarios. If it is true, as the first model suggests, that Wales must rely upon outside sources for the injection of the necessary elements of modern employment, technologies, motives and values, then salvation is unlikely to appear from within—because comparatively little has been done to awaken these desirable factors among the native population (of people and businesses). If however one is sceptical about the extent to which FDI actually possesses these energising powers, then it is equally valid to seek them out locally. Hence the rise to prominence of an alternative strand, or philosophy of development, which can be found expounded now in varying degrees right across the policy arena, including a variety of endorsements from agencies and organizations which might have dismissed it in the past (e.g., Morgan 1996). This approach lays stress on the potential for Wales of local, "grassroots", or home-grown development.

  Although it is usually conceded that this is a difficult route to follow, which lacks the "big bang" aspect of the successful inward investment project, it can also be held to have some compensating strengths which balance the weaknesses of FDI. Firstly, it may not require such enormous amounts of directly targeted support and stimulation, responding more to the broader ethos and conditions across the board than to specific incentives— e.g., rather than training for the specific skill needs of an inward investing employer, the requirement would be to raise the general standard of education and qualification in the hope that among the beneficiaries would be some who would respond by showing business drive and determination. Secondly, growth which stems from within is arguably more anchored to its place of origin, less susceptible to the ebb and flow of external pulls, and therefore more dependable. Thirdly, and relatedly, indigenous business may owe more to the particular circumstances of the place, and its traditions and characteristics, and therefore lend itself better to the formation of bonds and connections from which further growth might ensue than an import from outside. These kinds of possibilities lead to suggestions that locally based growth is more reliable, "appropriate" and "sustainable" than activity introduced from outside—it is more locally "embedded", and more attuned to local conditions, even if less spectacular.

  Development based on such assumptions would start from where people and firms already were, rather than having to wrench local conditions into conformity with externally induced needs and requirements. Although slower, such development might be less disruptive, more compatible with its environment, and subject to greater local control. There is growing awareness of the need to go beyond FDI in any case: the current themes of the development agencies (WDA etc) are the importance of building networks, capturing supply chains ["Source Wales"], upgrading skills and in general encouraging the formation of the value-added and multiplier linkages around FDI which do not always flow spontaneously. There is also an acceptance that the legacy of FDI in Wales is too skewed towards manufacturing, and not oriented enough to services, especially the vital producer services (R & D, marketing, legal and financial services, etc).

  Inset III elaborates some of the arguments which lie behind the emergence of new perspectives on the balance of economic developments, and applies them to the situation of north west Wales.

INSET III: BUILDING REGIONAL COMPETITIVE ADVANTAGE

  An understanding of variations in regional economic performance and inward investment can be gained by applying Porter's (1990) model of the development of competitive advantage to a regional scenario. The proposition, to be considered at the level of individual industrial sectors, is that the potential for innovation is based on the initial endowment of factors of production (land, labour, capital, and the entrepreneurial spirit), and the subsequent choices made at the macro- and micro-level about the method of their exploitation.

  Porter's framework argues that four principal determinants dictate competitive economic advantage:-

    —  Endowment of Factors of Production. The economy of North-west Wales was originally built on its endowments of natural resources—land for agriculture, and the underlying deposits of minerals for quarrying. As quarrying waned tourism, an alternate use of the landscape, increased. Although employment in agriculture has declined, it continues to be important in many parts of north-west Wales for its contribution to language and culture in rural areas, and for the potential to add value through the processing within the local economy of raw ingredients. The relative advantages of the area continue to be in such aspects as natural endowment, environment, and the social and cultural aspects of rurality. Geographically isolated, the area has historically supported very limited manufacturing industry. Investments in infrastructure, generally limited to the coastal belt, have improved the potential to transport products out of the area. However, these have also facilitated the leakage of services and human capital out of the area. Education has always been valued, often as a passport to employment outside the region. Ongoing upgrading of education and training in the area has been funded by national government, and by local government use of targeted EU funding.

    —  For the development of economic competitive advantage at the national level, the nature and sophistication of domestic demand is considered to be important. This is principally governed by the nature of industry within the nation, and the spending patterns of the population. The purchases of Government (national and local) may also be an influence, e.g., R&D and defence technology. In most cases, the flow of goods across national boundaries provide the measure of `demand' at the national level. Such an approach is not possible in the context of `demand' within a region, where flows occur but are not captured separately from aggregate national statistics. Given the low levels of personal income within Wales, consumer demand is relatively unsophisticated in the area. Inward investors can be considered to make an important contribution to enhancing demand, as they often serve demand in markets beyond the region.

    —  Existing Industry Structure. Historically, north-west Wales could be considered to have competitive structures which served to introduce innovation in the sectors of agriculture, quarrying, and tourism. Attempts to introduce `new' industries necessarily mean there is limited competition. This might be interpreted as reduced pressure for innovation, but all `open' regions are connected to broader national and global economies which ultimately provide the impetus.

    —  Appropriate support Industries are necessary to the survival of existing economic activities within a region, but also to the attraction of `new' investments. Again, historical sectors develop their own support infrastructure for the supply of goods and services. It is often argued that, in a market economy, `new' support activities will not be supplied until the corresponding demand is created. The challenge is to create a flexible network that provides support across narrow sectoral requirements.

  Three secondary determinants of competitive advantage are emphasised:

    —  Chance events, which by their nature cannot be predicted. Examples include oil price shocks in the 1970s, the Chernobyl fallout in the 1980s, both of which had important effects on the Welsh economy.

      The level and nature of Inward Investment. Companies re-locating to a region may do so to serve the local market, or to access productive factors within the region. For the most part, inward investment to North Wales is in pursuit of productive capacity. It may be considered to stimulate economic development through the introduction of any of the following—new processes (production and management); new technology; the demand for new skills, services, and component parts; but most importantly due to stimulation of competition within the economy, and provision of access to more sophisticated demand outside the region (Daniels and Radebaugh 1998). Concerns continue that control and decision-making about R and D, purchasing patterns, etc reside outside the local economy.

      Historically, in the context of north-west Wales, inward investment was believed to be limited due to the peripheral location of the region, but perhaps principally by perceptions of a lack of the skills and support industries required by the inward investor. Research in 1993 for the foundation of the Snowdonia Technopole indicated that high tech companies were able to recruit in the local labour market using a mix of strategies that involve short term and long term training of new recruits, often supported by funding from development agencies. But anecdotal evidence suggests that concerns persist about the range and level of support services available within the local economy. Even for companies based locally, the result is a pattern whereby services ranging from financial advice to processing of component parts are purchased from distant parts of the UK.

    —  Government is seen as having a supporting role to play. It cannot create competitive advantage by itself where basic factor endowment is absent. However, it can support the development of productive capacity through selective investments in physical infrastructure (advance factories, and support for capital equipment); upgrading human capital; the attraction of inward investment; and the development of support industries.

  Building on this framework, the remainder of this discussion document will focus on the aspects of support industries and small firm development, the provision of appropriate skills and the role of education, especially HE and the University.

SMALL FIRMS IN THE ECONOMY

  Despite some of the highest levels of persistent unemployment, north-west Wales has one of the lowest rates of new firm formation in the UK. High levels of self employment are found in remote rural districts, perhaps confirming the suggestion that areas of high unemployment `push' individuals into self employment in the absence of a genuine alternative.

  It is often argued that high levels of firm formation are required to compensate for the 40 per cent of new firms that will fail within four years of birth. This is seen as recognition of the `resource poverty' in which most small firms are born and survive. Such poverty encompasses lack of finance, skills (including management), information, and time.

  For north west Wales to enjoy a larger share of the Welsh economic fortune, there is a general need to expand the support industries available locally within the region, to help new firms overcome these obstacles, and to sustain one another through mutual assistance. The nature of much of the required support makes it suitable for provision by smaller organisations, and at the very local level by self-employed individuals. It would include the expansion of some of the key producer services which are lacking throughout Wales.

  For some years CELTEC has successfully operated a `Contract Shop' with the aim of building links between buyers and suppliers already in the region. This is also understood to have been used in identifying sources in the supply chain for inward investors. The North Wales Supply Chain Group is currently emphasising this issue in its seminar series "developing supply chain relationships". Such initiatives are particularly important as many firms already operating in North Wales, perceive, rightly or wrongly, that the attention of the larger development agencies is focused solely on inward investment, and on the big economic players. Small firms also express difficulty in identifying specific types of assistance geared to their immediate needs. There is a strong case to be made for improved co-ordination of policies between agencies—both to avoid unnecessary overlap, but also to plug any gaps.

  The activities of several organisations are attempting to stimulate firm formation. For example, Snowdonia Business and Innovation Centre provides support in the evaluation of business ideas, reviewing sources of finance, and development functions including new product development and marketing, while several enterprise agencies (including Antur Menai, Antur Dwyryd Llyn, etc) offer practical skills training to would-be entrepreneurs in their local area. Many focus on the specific sectoral needs of their local economy, and some, eg. Antur Dwyryd Llyn, pay particular attention to specific types of entrepreneurs—eg. women into business.

EDUCATION AND TECHNOLOGY AND INFORMATION TRANSFER

  As well as these initiatives particularly dedicated to the needs of the SMEs, there are additional ongoing developments in FE and HE which aim to serve the broader needs of the individual and of industry at large. These range across full-time education and training, to the provision of short-term and day release programmes. The content of many courses is guided by the findings of the Annual Labour Market Report which identifies potential skill gaps. Others are specifically developed to meet the needs of individual companies.

  While the effects of expenditure on health, welfare and education are more diffuse than the more targeted aid which can be provided to relocating industries, in the long run they may still prove as significant, if not more so, for their impact on sustainable and harmonious forms of growth. This can be illustrated with respect to technology transfer, one of the prime advantages attributed to inward investment. There are numerous ways that technology transfer might take place, but the one that especially interests us here is the way in which it can be enhanced if there is a sufficiently vibrant higher education sector. Here also, certain myths need to be dispelled before informed discussion on technology transfer can take place. The first is that high technology firms are bound to introduce higher level of technology into the country. This is not necessarily so. The comparison of Taiwan and India by Lall at Oxford Institute of Economics and Statistics has shown that low technology foreign investment can successfully generate higher levels of technology in the recipient country, providing the appropriate infrastructure of educational institutions and communications facilities is there. The second assumption to be challenged is that low wages are needed to attract industry. Low wages are not synonymous with competitive unit labour costs. The tables attached to the end of this report illustrate this, by showing that movements in wages rates are not necessarily synchronised with changes in employment.

  There is an agreed view that the role of education in creating prosperity is two-fold: a) it allows successful absorption of new technology and b) it enables local innovation to improve the technology. There is a one-off effect in the level of output with each new introduction/absorption of technology. That is the `old growth theory' (Solow's explanation of historical trends recognised in a Nobel prize). The `new growth theory', allegedly fashionable in New Labour circles, goes further. Education which facilitates the introduction and innovation of new technology may lead to a permanent increase in the rate of growth. Whilst the evidence on this stronger claim is not robust, the `old growth theory' is well-tested. Even under the proposition of the `old growth theory', a vibrant educational sector which allows for technology absorption and innovation is vital. It is far more important for long term prosperity than attempts at attracting high technology firms. It is better to attract overseas (or outside) firms that match available skills, so long as there is a local environment conducive to the improvement of skills. Speaking as we do from the higher education sector, this is naturally an argument which appeals to us, and we believe that our own institution, in its various industrial and "community university" programmes, is working to that end, just as the relative successes experienced in some others parts of rural Wales such as Aberystwyth, and Carmarthen, can be explained in large part by the local presence of HE and FE establishments.

    —  University of Wales Bangor (UWB) has a very active and developing involvement in economic and business services. Its Centre for Learning, Development and Training runs short graduate placement programmes of up to 12 weeks duration to raise awareness of the potential for employment in SMEs

    —  Infinet conducts management courses to facilitate an introduction to supervisory and management roles, some of which lead to Certificate, Diploma and MA awards.

    —  UWB is a partner in the Capital Challenge Programme "Bangor—the learning city" with local authorities. This includes the development of a new technology centre at Parc Menai, a fund for new business startups for graduates, and the installation of an optical fibre network.

    —  UWB is in the top ten UK universities awarded Teaching Company Schemes by the DTI

    —  Despite its rural location, UWB is unique in having won DTI awards for two of its departments.

    —  UWB has more centres of excellence recognised by the WDA than other Welsh HE institutions.

  In this context, it is worth emphasising that inward investment, and the public support which underpins it, is only one arm of public policy and finance relevant to developments in the economy. Its impact on rural Wales, and "remoter" Wales, has to be set alongside other major public commitments, of which support for agriculture (via the CAP) and for the major public services such as education, health and welfare, as well as expenditure on social security, are the most obvious. These have not always pulled in the same direction in the past (for example, a long standing productionist bias in agricultural support systems has encouraged the displacement of labour from the industry, and so removed jobs and rural population precisely when other policies were aimed at maintaining them). There are direct, and at times unwanted, connections between policy decisions made in the various sectors—for example, support for industrial investment may be given at the expense of potential funding for key public services. Although the integrated nature of these effects is obvious, they are not always recognised within the institutional and sectionalised framework of government and the policy community. This has been a recurrent problem for an area like rural Wales. The creation of a Welsh Assembly may facilitate a more integrated perspective on public policy; but it is important that this pays due attention to variation within Wales and seeks to overcome some of the unevenness of current policy outcomes.

CONCLUSIONS

  Allowing for population, Wales has enjoyed more success in attracting inward investment than any other region within the UK. The reasons are not fully understood, but important to this record are:

    —  The expertise of the WDA and the financial assistance available

    —  The co-operation of the Welsh TUC

    —  Geography and convenient access to the rest of the UK and to Europe

    —  Early success, the locations that attract plants build a reputation. Inward investment shows a strong tendency to follow established streams, with distinct clusters of Japanese plants, German plants, American plants.

  Inward Investment remains important to Wales, but there are qualifications:

    —  It is spatially selective and fails to reach much of Wales.

    —  Wales remains, on a number of measures, the least prosperous of the British regions.

    —  The overseas economies that have been important to inward investment in Wales include economies that are now in substantial difficulties.

    —  Competition for inward investment may make success more difficult in the future, with that competition including other parts of the UK and also an extended Europe.

    —  Some inward investment projects are alarmingly expensive in relation to jobs delivered.

  For these and other reasons it would be sensible to consider a development strategy that emphasises more than Inward Investment.

    —  Such a development policy needs to embrace human development: the education, training and retraining of the labour force.

    —  No sustained economic development is possible without simultaneous growth of human capital.

    —  The dynamic forces in development are simply the dynamic factors in human life and they include the quality of the population, the capacity for technical progress and the wisdom to recognise that the productive needs of the economy have to be balanced with the social needs of its human resources. Social needs include employment, the standard and healthy way to gain access to goods and services.
Index of Wage Rates in manufacturing converted into US dollars
USAJapan West GermanyUKRepublic
of Korea
1970100.0100.0 100.0100.0100.0
1971106.6128.8 124.7120.098.4
1972114.0155.2 138.4125.5104.8
1973122.1207.8 181.8140.2124.0
1974131.9243.5 227.1165.7137.9
1975144.2268.5 226.2185.8175.2
1976155.8313.8 268.2187.4236.0
1977169.6418.7 323.9219.7315.8
1978184.2551.9 392.8277.3424.2
1979199.7474.4 437.1348.5545.6
1989214.9411.8437.7
Sources:
UN Bulletin of Labour Statistics, 1980 and 1982-84 (Table 8).
UN Year Book of Labour Statistics, 1980 (Table 18).
UN Monthly Bulletin of Statistics, September 1981 (Table 62).
UN Monthly Bulletin of Statistics, September 1977 (Table 67).


  Below we look at the employment level in manufacturing in these countries to establish whether increase in wages are unambiguously related to loss of employment.
Index of employment Manufacturing
YearUSAJapan West GermanyUKRepublic
of Korea
1970100.0100.0 100.0100.0100.0
197196.2101.0 99.396.696.4
197298.9101.0 97.793.3115.8
1973104.1105.2 97.793.9145.3
1974103.7105.0 96.294.4173.1
197594.699.5 90.689.9194.1
197698.199.0 90.386.9233.5
1977101.698.4 89.888.1247.7
1978105.797.0 90.187.6271.6
1979108.396.8 90.686.6265.7
1989103.8100.0 72.9
Source: UN Bulletin of Labour Statistics, 1980 and 1982-84 (Table 3A).

Professor Graham Day, Professor Ross Mackay, Shanti Chakiavarty and Stephen Jones

University of Wales, Bangor

8 June 1998


 
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