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Mr. Öpik: Is the Minister saying that he would be willing to reduce the amount of paperwork and inspection that farmers suffer at present, if that were to be the consensus recommendation from his experts in the review process, as it is from the industry?

Mr. Brown: I take the review process very seriously indeed. It is a joint initiative undertaken by myself and Ben Gill, the president of the National Farmers Union.

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A range of industry interests are involved in it. I have participants to report to me crisply, and where I can I intend to act as soon as possible.

Mr. Mark Todd (South Derbyshire): Will my right hon. Friend ensure that there is an international dimension tothe review? That would allow us to be aware of the performance of our competitors in ensuring that regulations are complied with, and to know the compliance costs that they commit to that exercise.

Mr. Brown: I have asked our agricultural attaches in the European Union to look at what is done in other member states. I know that the Meat and Livestock Commission has also looked at the matter closely. Both sets of information are in the public domain, and the hon. Member for Tiverton and Honiton referred earlier to what happened in the United States. It is right to compare our performance with that of other countries, but such comparisons serve to show that we have an incredibly good tale to tell about our domestic safeguards and our industry. I think that that tale should be told more loudly.

The initiatives to which I have referred are being undertaken over the next few weeks. I am also seeking the help of other Departments, where the concerns about unnecessary bureaucracy arise in relation to non-agricultural policies. If we can do things in a better way without endangering consumers, the environment or taxpayers' money, we will. I assure the House that, if I have to make a case for changes in law in Brussels, I will do so.

I still believe that more needs to be done. The way forward lies not in devising schemes that supplement the supply-side measures of the CAP, but in doing more work on the demand side. We must develop distinctive brands of British farm produce that meet the needs of consumers and command a premium in the market place. Yesterday, I attended the National Farmers Union's event celebrating great British food. I welcome the work that the NFU is doing in partnership with elements of the supply chain, including processors and retailers. I support the idea of a British produce kitemark. We have a good story to tell, and the pig industry provides a good example of that.

Mr. Ieuan Wyn Jones (Ynys Mon): I thank the Minister for his patience in the debate. He has given way many times, and hon. Members of all parties appreciate that. In September, he announced a tranche of aid for private storage for lambs, applicable in October. If another tranche were made available for November, it might not have a dramatic effect but it would offer some help to the industry. Will the Minister say whether the Government are likely to apply for another tranche of that aid for November?

Mr. Brown: To aid the upland industry, which was in crisis, I raised HLCAs by £60 million. I recall saying that last year's increase was a one-off, and I am obliged to say that this year's is as well. The hon. Gentleman is right to

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say that a very small amount of money is still available for intervention, but I cannot promise the House that I will be able to draw it down.

Mr. John Hayes (South Holland and The Deepings): Will the Minister give way?

Mr. Brown: I would like to make some progress on the pig sector, which has a particular call on our support.

The British public urged Members to pass legislation outlawing stall-and-tether production systems in pig farms on animal welfare grounds. We have high health and hygiene standards, and other clear quality advantages. Not surprisingly, many people recognise that and want to buy British. Consumers should be able to do so and should not be misled by labelling.

I am particularly concerned at the development of products with labels that have British-sounding names, but which market imported pigmeat. I am determined to tackle the issue of misleading labels, and yesterday put out for consultation new, strengthened guidance to trading standards officers to act on cases of misleading British brand names or geographic associations given to imported produce.

Mr. Christopher Gill (Ludlow): Will the Minister give way?

Mr. Brown: I should like to set out my objectives, but, given the hon. Gentleman's long-standing interest in these matters, I shall of course give way to him later. He may wish to hear in full what I propose before he intervenes to accuse me of not doing what I am about to announce.

I have three objectives. I want to give clear, unambiguous information on the real place of origin, not place of processing or place of slicing; I want to clamp down on misleading place of origin descriptions; and I want to make further progress by lobbying the European Commission and other member states for a system of clear country of origin labelling. I am seeking to have this issue raised in the Codex committee on food labelling because of the international nature of these arrangements.

Although a clampdown on misleading labelling would help, the pig sector requires further assistance. I have written to Commissioner Fischler formally requesting the reopening of aids for private storage for pigmeat as well as the restoration of export refunds. It is also my intention to see what can be done about the additional costs on the industry arising from BSE-related public safeguards.

Mr. Gill rose--

Mr. David Curry (Skipton and Ripon) rose--

Mr. Brown: That matter was raised, perfectly properly, earlier in the debate, but I should like to finish my point before taking interventions.

As it stands, there is a complete ban on commercial uses of pig meat and bonemeal, which was formerly sold for use in animal feeds. The ban is in place because SEAC recommended it. I agree with SEAC--the Government's advisers on this issue--that same-species recycling is wrong. It is a positive advantage for the UK pig sector that it does not recycle.

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SEAC also has justified concerns about the risks of cross-contamination and fraud if the Government were to permit the use of pig meat and bonemeal in the feed of other farm animals. I want to re-examine that issue with SEAC to see if there is any way that pig farmers can get a commercial return on their meat and bonemeal, while retaining a high level of public protection.

Earlier this year, I received assurances from retail chains that they would be sourcing British pigmeat. I want to reaffirm those commitments. Because of the grave difficulties facing the sector, I have appointed an official in my Ministry--Mike Roper--to serve as designated co-ordinator for all the efforts that my Department is making with respect to the pig sector. That will include making progress in the Ministry's pigmeat verification efforts to ensure that retail and catering suppliers are playing fair. Mr. Roper will report directly to Ministers.

I have had three meetings with representatives of the pig industry this month. I attended the Meat and Livestock Commission's British pig executive meeting this month, and will attend next month's meeting. I strongly support the MLC's British pork mark, but there is need for a renewed effort.

Members of Parliament have a particular responsibility. That is not a party political point as we also have an equal responsibility. We voted for higher welfare standards, and the higher costs that go with them. If times were good, the industry could bear the costs, but times are not good. That is why we have a special responsibility. I have written to all English major public purchasers--local education authorities, health authorities and prison wardens--to draw their attention to the high quality, hygiene and welfare standards of British pork products. My Scottish and Welsh counterparts are doing the same, as is Lord Dubs in Northern Ireland. I have also written to each Member of Parliament. I call on all Members to follow up that initiative--part of the broad campaign through which I am slowly taking us--with their local authorities, health authorities and prisons. If they receive a letter from me and the local Member of Parliament--none of us is without influence in our constituencies--there may be a real impact. I urge the House to treat my initiative in the bipartisan spirit in which I offer it. All of us can do something to help the pig sector.

Mr. Gill rose--

Mr. Curry rose--

Mr. Brown: I have more to say, and I must ask the hon. Gentleman and the right hon. Gentleman to wait until I have finished my announcements.

I have also written to all LEAs about beef, emphasising the quality and safety of British beef. Last week, I met an all-party delegation of Northern Ireland representatives--including the hon. Member for West Tyrone (Mr. Thompson), who is present, and his hon. Friend the hon. Member for North Antrim (Rev. Ian Paisley); I hope that I can describe the latter hon. Gentleman as the other's hon. Friend. [Interruption.] I am never quite sure. The delegation met my noble Friend Lord Dubs to hear about the particular problems facing agriculture--notably the pig sector--in Northern Ireland.

I am keen to strengthen the marketing skills of British farming and to provide much needed assistance to the pig industry. I announced in September that £1 million would

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be made available for that purpose, but, in view of the severe continuing crisis in some sectors, the Government are making available an additional £5 million in marketing aid. I am aware of how acute the position of the pig sector is, particularly in those parts of England and Northern Ireland where the industry is concentrated. I intend the pig sector to have a first call on that new money, and I hope that it will help to strengthen the sector's competitive position in future.


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