21. Memorandum submitted by Central
The view so far, supported by the Data Books
and overlap information which we receive from the transmitter
authorities, suggests that there are a lot of people in Wales
who are able to receive the Central signal. I am still not sure
that we measure the exact number of viewers and I somehow doubt
that we do. However, I will try and establish this and let you
We do know that more than half of Wrexham, for
instance, can receive Central as does Montgomery. In Monmouth
around 20 per cent of the population are able to receive the signal.
Some Welsh viewers can also receive other ITV stations such as
Granada and HTV.
We are aware of viewers further into west Wales
who tune into the English signal for Channel 4 in preference to
the Welsh S4C. As you will be aware, Wales topographically is
difficult and it requires a greater network of relay stations
to fill in gaps in the transmitter pattern. It may even be the
case that Central, or indeed one of the other neighbouring ITV
signals is the strongest available and people therefore may be
more inclined to watch it.
4 December 1998