Supplementary Memorandum submitted by
Central Independent Television
As an addendum to my letter of last week, our
audience research department tell me that within the transmitter
overlap areas between Central and HTV, some 93,000 homes watch
Central with 85,000 watching HTV. The number of homes equates
respectively to 214,000 individuals and 195,000 individuals.
The assumption is that these stations are being
watched because of better reception than any deliberate decision
on the part of the viewer.
However, there are some homes within the HTV
sole region who do tune in to Central. Central is not obliged
to broadcast to these people because they lie outside of our licence
area. However the footprint of the transmitters rarely matches
precisely the licence boundaries. One could assume in this case,
that these specific people are making an active choice of viewing.
There are approximately 8,220 homes fitting into this category
containing around 18,900 individuals.
10 December 1998