Select Committee on Agriculture Minutes of Evidence



Examination of witnesses (Questions 140 - 159)

TUESDAY 29 FEBRUARY 2000

MR BEN GILL, MR MARTIN HAWORTH and DR DERRICK WILKINSON

  140. On inequity in animal welfare standards, what should the EU do and what should the WTO do?
  (Mr Gill) The British Government at the time should not have legislated unilaterally against the British pig farmer. At the very least it should have been done on an EU level. Until such time as that is put right, we need a clearly identified ability to retrieve from the market place a fair premium for our pigs, with proper and fair labelling. That is a key issue that we have been pushing. On the subsidiary point of BSE related charges, it is entirely appropriate that those costs that are not in the gift of the pig producer and that are brought about by public restrictions for the benefit of public safety, should be borne by the public purse.

  141. Labelling was one of the recommendations in your memo. You made three others. Do you think that you should pursue all four of them, and which is the most important? You said that you would seek a change to WTO rules, negotiate national agreements on animal welfare and allow compensation as well as labelling.
  (Dr. Wilkinson) There is a range of options that have been considered. We have identified a few here which we thought would be possible runners at the time. As Martin said, subsequently we have had feedback from the Commission on what their feeling has been from the international community, and it has not been favourable. This was written in a feeling of hope that there may be some scope for doing it and it provided sensible ways of going forward. It seems to me that the problem is one of trying to introduce something that is fundamentally new to the trading system. That is the idea of a moral issue getting some sort of legal foundation in rules. We have talked about labelling as a way of achieving that. There is the possibility of compensation, which is a possible runner, if the money was ever there. Our experience with agri-money compensation does not give us much hope and it is probably not there in the budget anyway, but there is the annex 2 route which is the green box, and so forth. There are a number of different things that we can look at and push for but at the end of the day it will be a long haul. There is not an easy solution to the problem. As governments are taking these decisions and imposing regulations because of public demand, I often wonder why the public does not pay for it? Is it the case that the Government have got it wrong and they are simply responding to a vocal minority?
  (Mr Gill) Taking the four points, you need to add one other that we have discussed in some detail. That is that the sensible thing to do is to achieve more remuneration to offset the differential in the cost base. As I said earlier, there are two elements there. One is that where we have the higher welfare standards we need to seek to achieve a premium in the market place through, for example, the work that we are carrying out on farm assurance schemes and the work on establishing a kite mark for British produced food. The second element is the tariff barriers that we talked about earlier. Where you have aspects that you cannot address through the product price back to the consumer, you must have the ability to use tariff barriers.

  142. You say that there should be tariff barriers within Europe?
  (Mr Gill) No. I thought you were asking the question in terms of the World Trade Organisation and in terms of the negotiations that are about to start. Those particular points are referred to within the WTO.
  (Dr. Wilkinson) On the idea of getting some multilateral agreement, we are awaiting a report from the Commission. They have been doing some work in trying to see what the animal welfare standards are around the world. The preliminary soundings are that there is a huge range of standards and the European standards and certainly the UK standards are at the top.
  (Mr Gill) If you look specifically at the European situation, while it is correct to say that we are the only country with the legislation on sow stalls and tethers, it is not correct to say that other countries do not have such sow stall-free and tether-free systems. Some do in part. I believe that the accounting needs further examination as we find that retailers say that they can source X tonnes from another country to that standard, but when you add up the total production within the Member States and add up the total that each supermarket says that it can account for, one exceeds the other quite considerably. So there is double accounting going on. That comes back to farm assurance and the veracity of the traceability systems that are put in place, together with the checking that goes on to ensure that the product is what it says it is.

  143. Which animal products do you think would be most affected by competition?
  (Mr Gill) Those bearing the peculiar higher costs at the moment obviously are most exposed. There are the examples that we have talked about such as pigs and poultry. Notwithstanding the problems that we have, there are other mainstream animal products. Milk products at the moment are a key factor. The dairy industry is suffering additional substantial costs from BSE and not being able to maximise the value of their products.

  144. Is the answer to have a unit at European level policing these double standards, bearing in mind what Dr. Wilkinson said?
  (Mr Gill) Internally or externally?

  145. Both.
  (Mr Gill) There is a unit within the European Union that seeks to check certain aspects of imported products. For example, all abattoirs sending meat into the EU have to be constructed or upgraded to European Union standards. There is a very small inspectorate that checks on those around the world. Again, it is for the consumer to decide. As Mr Haworth has already said, we seem to find this problem crops up continually. When interviewing consumers in the car park of a retailer as to whether they will buy the welfare-friendly, environmentally-friendly product and pay the premium, a clear majority of consumers will say yes. If the same people are questioned when they leave the shop as to the products that they have bought, you will find that their shopping basket is not consistent with their avowed intention on entering the shop.

Mr Mitchell

  146. They want the cheapest.
  (Mr Gill) Precisely. However, on the way in they have said that they would pay the premium and on the way out you discover that they have bought the cheapest.

  147. People tell us that they will pay higher taxes to get better services.
  (Mr Gill) That is interesting.

Mr Paterson

  148. A real horror story that is on the horizon, the matter of egg production that you mentioned, affects both internal and external competition. In my patch I have successful egg producers who arbitrarily will have to reduce their flocks by 20 per cent. They will have the same overheads and the same costs and they will be 20 per cent less competitive if the egg directive is imposed as currently planned. They have to compete with vast American farms where they have 6 millions hens in one plant operated by 12 people, I am told. With a large amount of egg production going into liquid eggs or pre-packaged foods and so on, the consumer has no concept of the element of the egg and the welfare of production of the egg when buying a quiche or a pizza. What is the solution there? Unless something is done the hen industry will go exactly the same way as the pig industry in this country. We have established superb welfare conditions, way ahead of any European country, or countries outside Europe, but they will not be competitive. Therefore, egg products will be imported from plants with lower standards and the result will be a net reduction in hen welfare worldwide.
  (Mr Gill) I am well aware of some of your constituents and I think that you probably have the UK's best egg producer as an individual. The losses he has been sustaining in the last year or so have been, to me, unsustainable in anything other than the short-term. To illustrate the point more graphically, perhaps, when I visited a big trade fair about 18 months ago and went and talked to the cage manufacturers, I said to them, "You must be worried about the future, with the impending agreement on the laying directive", which was still to come. "No", they said. "The bulk of our trade goes to the Far East and North America, where they are still buying cage systems as if there is no tomorrow." They also, interestingly, showed me one of the advanced cage systems that they had been researching to try and meet the new enhanced welfare standards of the European Union. "This is marvellous", they said. "This gives a perch, this gives the decrease stocking density. There is only one down side, the hens break their legs now." It is because of this sort of trade, and this hell bent desire for anthropomorphism that goes on without actually having any real understanding of what we are about, that the whole business of animal welfare is compromised all of the time. My concerns in North America, if anything, are more acute than yours. They are more acute than we are facing the very real point you made of the catering sector buying up dried eggs or egg powder and putting it into whatever. Unless we put in place a basis, therefore, for degrees on where we are going—and from a more broader pattern, we will do that—it does argue very clearly that unless the European Union can negotiate a welfare standard in the WTO, we cannot go on on that basis, otherwise we need to introduce a clear protective barrier which will run against a very seductive trend in the WTO. I do not believe that the British consumer or the European consumer should be forced into the position of having to accept cheaper imported eggs to ever reduce standards.

Mr Hurst

  149. Before I ask you about labelling, on the question of animal welfare and the famous level playing field, you and, indeed, both of your colleagues have mentioned that we have higher standards here, which we have imposed unilaterally over the last decade. Do you believe there is a case, beyond the commercial premium, that the public ought to pay part of this and the Government itself should pay a premium in respect of pigs?
  (Mr Gill) I think what will be very helpful is if we could have a very good example set by the Government or in spite of the regulations, find ways of ensuring that all government establishments have not purchased products produced to the extremes that have been delineated by the Government, which does regrettably still occur around the country. There is one constituency within the City of London that will not buy pork, and that, to me, is rather depressing. The premium that we need to achieve can come from two parts. It can either come from the price the consumer pays, or if that fails, the extra cost can come from the taxpayer, following the argument that it is the taxpayer, by virtue of Parliament, that has decreed that higher standard.

  150. It is not realistic to assume that we are going to go back on welfare standards. We are hardly going to say that we are not going to have the standards any more until any other people do, so we do need to give consideration to who is going to pay the costs of the standards that we have embraced.
  (Mr Gill) That is why I made the point a few minutes ago in answer to Mr Paterson's questions. The answer is a combination of two elements, seeking to derive it through the ability of proper labelling and through farm assurance standards that we have been building up. Parliament must gear itself to give that assurance to the consumer. Premium prices for UK produced products is an element of it. I do not believe that will cover it either in the short, or medium or long term. There is the end opinion element of costs that will need to be borne by some element of intervention, either by tariff, buyers or, in certain respects, direct compensation from the Government. Where, particularly, safety issues are involved, I think that is appropriate.

  151. Could it be done by concessions on regulatory charges?
  (Mr Gill) That is one option that is there. It is a matter of not imposing costs or covering consequential costs.

Mr Jack

  152. Before we leave that, could I ask a question? In the retail sector at the moment there is tremendous pressure on the retail margins who are having, by their own admission, a rough time of it. They might well argue that what they have to do is to serve two markets, one of which requires the vision of high welfare friendly products, and the other is products which are cheap because of the nature of their customer base. Is it compatible to follow the line of argument that you put forward, in other words, that there should be compensatory mechanisms for high welfare, against the background that in these talks retailers, wholesalers of other consumer products may be pushing to say, "We want an excess, or even a greater excess, of the cheaper supplies of raw materials, because that fulfils our commercial objective of improving our margins and at the same time satisfies what is still a very large proportion of the consumer base which shops wholly and solely on price"?
  (Mr Gill) I do have a major problem with the pressures that currently exist in the retail food trade, from the farm gate through to the retail point of sale. I have on many occasions pointed out that if you look at the statistical indices such as the retail price index, the index price on the food outlet point of sale and the index of farm gate prices there is an enormous, and most recently, alarming divergence between those indices, with the farm gate price falling. That pressure has been extenuated by recent corroboration within the supermarket industry, with pressures coming on to cut costs. It has been compounded by the Competition Commission's investigation, which has investigated the suggestion that markets have been profiteering. They have sought, as a result of the investigation, to pare costs even further and that paring of costs has put enormous pressure on my members. It is of enormous concern to me, because in recent weeks and months that pressure has increased even further, beyond what it was, to the point that in many cases there is a regular, below the cost of production, supply to the retail point of sale, and that clearly is not sustainable in anything other than the short-term. That is why I believe the very positive suggestion that has come out of the letter of remedy that the Competition Commission has served—not only on the five principal retail companies, but also the whole industry—that there should be a clearly defined code of practice, in which they listed 14 points, is a sensible and positive way ahead, so we can achieve a much more grown up approach to the way we interface and allow us to have a professional partnership that can deliver better value to the market place, rather than just short-term, which seems predominate in these settings.

  153. Do you think that would give a proper context for the consideration of the commercial aspects of the animal welfare issue? I just get the flavour that in a way a lot of people may pay lip service to animal welfare issues, but they may be driven by other overriding commercial factors. Obviously, there are a lot of people who are putting pressure on the WTO as a body in the context that as users of food and raw materials such as retailers and others, they may be more pressured towards the costs element than the animal welfare element?
  (Mr Gill) I understand the point very clearly. I think there has been quite a marked change, although it has not manifested itself at the retail point of the buying of it. A survey we carried out in the middle of last year showed that a decade ago there was a general feeling of, "Don't buy British, because it is of poor quality." This was not just food, it was everything. It was a time when people said "Buy Japanese cars because they are better. They won't rust." The survey that we did last year showed that about three-quarters of consumers wanted to buy British by choice because they perceived it was safer and of better quality. That was a remarkable sea-change in thinking, but they were thwarted because they could not readily identify British. We are well aware that the consumer, when he or she is visiting a retail point of sale, has less and less time to check all the labels. We did ask consumers to go into shops and try and source British. There was one occasion when one of the people concerned came out and said, "Yes, I have bought British here. Here is a Cheddar cheese", only to find that upon examination it was imported Cheddar cheese. Other examples were of pies or various items, all labelled with geographical designation areas within the United Kingdom, and possibly the factory where it was manufactured, only to find that it was all imported produce. This underlined to us, very clearly, the urgent need to remove the confusion that occurs in labelling. For example, we talked to one retailer who showed us that they had 40 different designation marks to show British. We need to create one mark that could give the assurance and give the buyer a simple, readily identifiable mark to give that answer to the consumer so that they can buy with confidence and hopefully, therefore, achieve more easily a mark that would benefit the producer with improved profits.

Mr Hurst

  154. This morning I had sausages and eggs for breakfast. I had a reasonable amount of butter on my toast. The only thing I was relatively certain of was that the HP sauce came from this country. They have taken the French off the label now. I am unaware of the origin of the other products that I ate. Whilst I can understand that it is possible, with improved labelling, to make a clearer choice when one buys in a shop or supermarket, in a restaurant or any catering establishment the consumer operates blind. Labelling is seen very much as the panacea. How would you seek to overcome that problem and what other problems do you see of enforcing clearer labelling?
  (Mr Gill) I am not aware of whether you (a) bought the food yourself or, (b) whether you consumed it in the restaurant?

  155. The latter.
  (Mr Gill) Much to my wife's irritation, I am the sort of person who always asks, "Where is the food from?" The general response I find, most regrettably, is that the head waiter or waitress looks at me and thinks, "What does this awkward customer want as an answer? Does he want British or imported?" When he has made up his mind he then tells you what he thinks you want to know, without any verification. I have been known to resort to ask for the raw product to be brought out into the restaurant so that I can verify the situation. I am equally aware, for example, that during the period of the summer of 1996 if you went round restaurants in the centre of London, they nearly all had stickers up saying, "We don't sell British beef. It is Argentinian or Australian." When talking to a major catering butcher he assured me that he was supplying 80 per cent of those restaurants and that he was not selling one bit of imported beef, simply because British beef was far cheaper. So that says a lot for the verification in restaurants and highlights the point that you make, and we ignore that at our peril because it is an increasing part of our market and it is a major challenge that we need to take on. We have started with the easy bits. I find that is always the best way. From the lightly processed products at the retail point of sale, we need to progress into the other sectors. There are discussions going on with major chains of catering outlets to see what we can do. We have already done a lot, for example, with the major burger manufacturer and vendor in the country.

  156. Your sister organisation, the CLA, has called for flexibility on the part of WTO to take account of the right of consumers and countries to discriminate on the basis of production processes. Is labelling the only mechanism that you feel they might accept at the WTO?
  (Mr Gill) As I have said on a number of occasions—I think we have gone through the issues and the responses which you made on 1st November—there were four points that Mr Paterson referred to. The other aspect that I raised was the balance between tariff barriers and farm assurance. They, in some way, are formed to create the extra income without which we will see a substantial reduction in the UK productive base of the given commodity that is affected.

  157. In your presentation to us you refer to the hormones in beef dispute, and you suggest an "appropriate labelling regime". Could I ask the definition of the word "appropriate" in that case?
  (Mr Gill) Here is a good example of the major conundrum we face at the WTO. The logic is that if our consumers do not want beef with hormones, you label it as such and then they have a choice. That ignores one key factor. They will never have that choice, because the amount of beef that is coming in as part of the GATT agreement is high quality beef that goes exclusively into high class catering establishments, at which the identity is lost at a very early stage. Therefore, the consumer is deprived of that choice, because we have no potential, currently, for verification for the consumer issues.
  (Dr. Wilkinson) There is the issue of what is on the label, which has exercised people quite considerably. There is a difference. For example, on the hormone beef, the Americans would like us to say "USDA approved." There would be those in Europe who might want to call it "gender bender." What goes on the label is a big issue.

Mr Paterson

  158. Surely what is on the label is vital? I have had evidence from America that American steer beef which has been hormone treated actually has 10 times less male hormones in it than continental bull beef. So, what is on the label is absolutely vital.
  (Dr. Wilkinson) That is the whole point. There is not agreement internationally as to how you set up rules that will govern what goes on the label. There is, of course, argument on both sides for that.
  (Mr Gill) There has been a lot of confusion about the science of the use of hormones. It is, of course, correct to point out that the principle behind castrating a bull was to quieten it down, and the principle behind the hormone implant was to replace the hormone to improve the type of beef that was produced within the animal. There are many other sources of freely and naturally occurring hormones in our everyday diet.

Mr Mitchell

  159. You say in your memorandum, "The agreement on sanitary and phytosanitary measures has by and large functioned well." First of all, what are "phytosanitary measures"?
  (Dr. Wilkinson) "Sanitary measures", I am sure you are aware, are animal health and sanitary hygiene. "Phytosanitary" is exactly the same, but it is for plants.


 
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