Availability of products
54. There is another aspect of customer choice which
needs to be recognised in connection with the debate on the segregation
of GM foods. Labelling can only apply to foods that are offered
to the market. In order to have a real choice, customers must
have available to them the whole range of clearly identified GM
and non-GM products. The public debate around and the backlash
against GM technology arose at least partly from the denial of
choice as the US commodity system delivered co-mingled GM and
non-GM soya and maize to the UK market without prior notification
or consultation.[191]
In the reaction that followed, the one product which had been
presented to the public as GM was rejected and withdrawn from
sale. The current situation is that a consumer wishing to purchase
non-GM products may do so but one wishing to buy GM foodstuffs
such as the tomato puree may not. There have been approximately
ten GM products approved by the Government's Advisory Committee
on Novel Foods and Processes[192]
but these have been progressively phased out of retail sales.
Of course, companies throughout the food chain have an interest
in meeting customer demands where they are so articulately expressed.
Cargill plc, for example, explained that "if [customers]
tell us that they would want a non-GM food ingredient then that
is exactly what we will attempt to provide".[193]
Its Managing Director in the UK projected that for the next five
years the food industry would "remain where it is ... i.e.
that it will not receive GM ingredients" and that "the
animal feed industry would follow".[194]
This would remain the case "until such time that we see introduced
into the market-place GM products which provide a discernible
benefit for the consumer".[195]
Some believe that at that point consumer demand might lead to
a swing back to genetically modified crops becoming the norm.
Professor Bainbridge predicted that "in a decade or so you
would be able to go to the supermarket and there will be three
lines of products", namely conventional containing GM materials,
organic and "the identity preserved, the non-GM" which
would command the highest premium.[196]
55. Whatever the future, some customers will always
want to choose non-GM foods. The Soil Association argued that
organic farmers were "doing our best to offer consumers a
100 per cent GM-free choice through the purchase of organic foods",[197]
but, as the Consumers in Europe Group contested, "organic
food should not be the only alternative to GM foods".[198]
At the other end of the scale, some customers now and in the future
will want to purchase GM products. Two of the scientists who appeared
before our Committee complained that "we have been denied
largely the choice of genetically modified crops and food ingredients".[199]
This is equally a breach of the principle of consumer choice,
albeit one not often aired. The Soil Association believed that
"it is incumbent upon the Government to uphold that consumer
right of choice".[200]
Baroness Hayman commented that "I do not believe it is Government's
job to tell people what they should eat or make them buy things
that they do not want to buy".[201]
Instead, the Government has taken steps to encourage the development
of an alternative market in non-GM ingredients, for example by
posting on the internet a list of suppliers and distributers of
non-GM soya.[202]
We agree that this approach is correct. We expect the new Food
Standards Agency to monitor the availability of GM and non-GM
foods and the relative premiums paid by consumers to ensure that
consumers at all price levels have a meaningful choice as to whether
to purchase products derived from the new technology. However,
in the end it is the market which will decide on how best to meet
consumer demands.
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