APPENDIX 24
Memorandum Submitted by ITN
GENERAL
1. ITN is grateful for this opportunity
to submit evidence to the Culture, Media and Sport Select Committee
about the future Funding of the BBC. The inquiry comes at a critical
point in the development of British broadcasting andin
particularthe industry's collective response to the challenges
of the digital and information technology revolutions.
2. ITN's submission to the Department for
Culture, Media and Sport on the Report of the Review Panel into
BBC Funding explicitly analyses its recommendations in the broader
public policy context identified by the Select Committee. Whilst
we are not seeking to submit oral evidence to the Committee, we
believe that our deliberately encompassing response to the Davies
Report might prove useful to the Commiteee in its wider deliberations
about BBC funding. ITN's detailed analysis therefore follows.
3. The public debate provoked by the Review
Panel's recommendations and the concurrent Select Committee inquiry
is a microcosm of a broader and long-running debate about the
future of the BBC. It is characterised by polarised arguments
deployed by a "Balkanised" and (necessarily) self-interested
industry. Certain commerical operators question whether or not
the Corporation should enjoy anything other than a bare minimum
of universality in the digital era. These arguments are still
less convincing when deployed by those who overtly or discreetly
challenge the basic principle of publicly funded public service
broadcasting. The BBC itself continues to argue for very generous
public funding to support the fullest range of new services across
all platforms. But it seeks to decouple this issue from essentially
pragmatic commercial and public interest concerns about the transparency,
accountability and legitimacy of its new and existing services.
4. ITN believes the Review Panel's Report
is a welcome departure from this predictable public policy debate.
Indeed, the Panel's most constructive recommendations are those
that deliberately offer up pragmatic solutions to long term policy
problems. ITN therefore welcomes the Report and acknowledges the
sound analytical framework within which the inquiry has been conducted.
5. ITN supports the Review Panel's basic
premise that the BBC should remain a "full service public
service broadcaster"[89].
Together with commercially funded operators like ITN, the BBC
has played a crucial role in setting a benchmark of quality, diversity
and choice in analogue services, and we believe this role should
be extended across all platforms in the digital environment.
6. We also endorse the basic argument that
the BBC's strategic expansion into digital servicesand
its fundingmust be determined now. To delay until the expiry
of its formal government agreement guaranteeing the licence fee
until 31 March 2002or until the expiry of its Royal Charter
on 31 December 2006would "effectively freeze the BBC
out of the digital world"[90].
7. But if we are to accept these arguments,
we must also accept that it is too late to wait until March 2002or
December 2006before the Corporation, government and Parliament
address the regulatory framework within which these new publicly
funded services will operate. In particular, it is crucial to
address particular concerns about the transparency of the Corporation's
publicly funded and commercial operations and the legitimacy and
public service function of each proposed or existing service.
These concerns should be addressed before the BBC receives any
additional funding.
8. ITN believes that the Review Panel's
Report and its recommendations present governmentand Parliamentwith
a golden opportunity to broker a settlement between the legitimate
concerns of commercial operators and the Corporations' equally
legitimate ambitions to expand its services into the digital universe.
In doing so, Ministers and parliamentarians will help chart the
equitable development of digital services in the wider public
interest.
9. This paper seeks to examine the specific
recommendations of the Review Panel in exactly this context and
in the wider public policy context that delineates the Select
Committee inquiry into the Funding of the BBC.
CHAPTER 1ACHIEVING
SUFFICIENCY WITHOUT
EXCESS: THE
BBC'S FUNDING
NEEDS UNTIL
THE CHARTER
REVIEW
10. ITN does not have at its disposal the
kind of economic modelling resource necessary to provide a definitive
response to the detailed analysis contained in Chapter One of
the Review Panel's Report. We will therefore confine our comments
to matters of public policy principle, although we acknowledge
the Panel's commendably realistic view that "turning these
principles into hard figures is more of an art than a science."[91]
11. The Panel is right to identify a conundrum
at the heart of the BBC funding debate. The Corporation might
require additional sources of funding to execute a full service
public service role in the digital age, but the inherent disadvantages
of the licence fee system "imply that we should fund the
minimum services necessary"[92].
ITN therefore strongly welcomes the broad approach of the Review
Panel to examine the BBC's funding needs in the context of "achieving
sufficiency without excess"[93].
12. We have no difficulty with the BBC's
"services vision"[94],
although having provided high quality commercially funded programmes
and services to the commercial broadcasting industry for 44 years,
we would point out that the Corporation is "a major"
investor in UK production and not "the major" investor.
But we acknowledge the BBC's investment in production is crucial
to the breadth and quality of the UK production industry. We also
acknowledge its role as a "benchmark" of quality in
every genre, its role in providing access to creativity and content
and its need to maximise audience reach (although not necessarily
audience share).
13. But ITN has profound difficulties with
some aspects of the BBC's views of its funding needs. In particular,
we believe the BBC's strategy "to provide access to this
investment in content in a range of ways"[95]
is completely inadequate.
14. The BBC has made a series of claims
about improving its main national networks, including higher value
content and more first-run programmes. But it continues to resist
a proper definition of its public service obligations on BBC 1
and 2. The absence of properly defined obligationsand a
degree of independent scrutinyhas allowed the Corporation
to measurably dilute its public service offering on these channels
in recent years (ref: The BBC's Public Service Obligations and
Commercial Activities: An ITV Analysis1998). In the absence
of enforceable obligations, neither viewers nor the BBC's commercial
competitors have any guarantee that creeping "dumbing down"
will not continue once the Government agrees a revised financial
settlement for the Corporation.
15. It is claimed that BBC Choice would
become a "genuine third network for digital audiences".
But this channel already operates without an enforceable definition
of its public service function. There are no proposals to introduce
such a framework, let alone an independent public consultation
on its locus and remit.
16. Similarly, BBC News 24, BBC Knowledge,
BBC Parliament, three new BBC digital radio services and four
digital repeat format services are cited as concrete examples
of the BBC's "access to investment "strategy. But ITN
cannot accept that these existng and proposed services can be
deployed as a definitive case for additional funding. None have
been subject to an independent public consultation, none have
clearly defined public service obligations and none would be subject
to independent scrutiny.
17. ITN has no objection in principle to
the BBC's online presence and we welcome the crucial role that
the Corporation has played in educating a wider audience about
the Internet. But ITN also endorses the very many public policy
concerns outlined in the submission to the Committee of the British
Internet Publishers Alliance. The Internet is not simply the fourth
platform of broadcasting. It is also the second platform of publishing
andas suchraises additional concerns about competition
policy. This has yet to be recognised by government, Parliament,
the BBC or in the analysis of the Review Panel's Report. As yet
no attempt has been made to define the exact public service function
of BBC Online or the limits of its function. Nor have there been
any substantive improvements to the transparency of the relationship
between bbc.co.uk and beeb.com. ITN urges the Select Committee
to closely examine this issue in its inquiry.
18. Furthermore, it is critically important
that BBC funding is not so generous that it effectively "crowds
out" services that could just as easily be delivered by commercially
funded operations. Operators like ITNplaying a pivotal
public policy role in competing with the BBC to drive up standards
of programme contentcould not possibly hope to compete
with the kind of revenue growth demanded by the BBC for its expansion
into the digital and information technology universe.
19. Chapter One of the Review Panel's Report
goes some way to acknowledging the absence of clarity in the BBC's
digital strategy. Indeed, it states that "we were not happy
to pre-fund services which had not yet been fully identified and
specified"[96].
The Panel is therefore absolutely right to reject the BBC's case
for enhanced income amounting to £650 million by 2006, implying
real growth of about five per cent per annum between 1998 and
2006 to fund an increase in programme provision of 57 per cent
in an eight year period[97].
20. Furthermore, Chapters Three and Five
of the Review Panel's Report go much further in addressing the
additional problems of accountability, commercial transparency
and the need to properly define the BBC's public service offerings.
But in failing to peg all of the recommendations contained in
these later Chapters to the recommendations made in Chapter One,
the Review Panel has failed to identify a "settlement"
between legitimate commercial and public interest concerns and
the BBC's reasonable ambitions for its digital future. Again,
this is an issue the Select Committee might wish to examine in
more detail.
21. It is set against this context that
ITN offers to the Select Committee its assessment of the six specific
recommendations springing from Chapter One of the Review Panel's
Report.
ITN agrees that "the BBC should
be funded sufficiently to remain a full service public service
broadcaster across the UK's rapidly developing broadcasting market",
provided that the locus and remit of each of the BBC's existing
and proposed publicly funded services is clearly defined, that
they comply with measureable public service obligations, that
their accounts and their relationship with BBC Worldwide are completely
transparent and that the Governmentthrough Parliamentgives
a specific commitment to introduce independent scrutiny of the
BBC. ITN has identified what we believe to be the necessary safeguards
in more detail (below).
We also agree that the "status
quo" option of an index-linked settlement for the licence
fee is "likely to freeze the BBC out of the digital world"
and that this is undesirable. However, we believe it is unreasonable
for the BBC to demand enhanced funding for existing and proposed
services without simultaneously addressing the need for a strengthened
regulatory framework for both its publicly funded and commercially
funded services.
ITN therefore opposes the Review
Panel's recommendation that the BBC's revenue should increasebroadly
in line with GDP growthby 2-2.5 per cent per annum in real
terms up to 2006. That is not to say we are opposed to an increase
in licence fee revenue. But ITN strongly believes that the Corporation
should be required to justify each of its existing and proposed
digital servicesand the activities of BBC Onlinewithin
clearly defined and enforceable public service obligations, before
it receives any additional funding. Each proposed service should
be properly costed, so that the Corporation effectively "bids"
for revenues on a case-by-case basis.
ITN strongly supports the recommendation
that the BBC should retain additional savings and commercial revenues
and that these revenues be invested in extra programme provision.
But again, we believe that these revenues should not be invested
to launch new services without the introduction of appropriate
safeguards and obligations.
As a first step towards bringing
external accountability to the BBC, ITN warmly welcomes the Review
Panel's recommendation that the Corporation's efficiency savings
be periodically assessed by outside consultants appointed by the
Secretary of State.
ITN also welcomes the final recommendation
in Chapter One of the Report that the BBC's Director-General should
address the issue of central management expenses. We firmly believe
that this is the single most important factor in undermining the
Corporation's public credibility and has contributed to potentially
destabilising attempts to undermine the broad coalition in support
of public funding. Given the new opportunities presented by the
appointment of Greg Dyke, we believe this recommendation should
be strengthened to "require" the Director-General to
ensure these costs are commensurate with those of equivalent commercial
operators.
22. ITN fully endorses the analytical thinking
and economic modelling behind the Review Panel's recommendations
in Chapter One. And we fully support the BBC's ambitions to continue
as a full service public service broadcaster in the digital universe.
But we do not believe the BBC has made anything like a definitive
case for additional funding for new services, or for additional
funding to upgrade its existing services. Nor do we believe that
the Corporation should execute its "digital strategy"
until the kind of obligations and safeguards outlined in Chapters
Three and Five of the Report are introduced.
23. ITN believes that government and Parliamentworking
together with the BBC Board of Governorsnow has an opportunity
to address these concerns and should be prepared to "fast
track" the introduction of a revised framework within which
the BBC can operate.
CHAPTER 2: ACHIEVING
A HEALTHY
BROADCASTING ECOLOGYGOOD
AND BAD
OPTIONS FOR
EXTRA FUNDING
24. ITN accepts that the Review Panel has
"established that the BBC's internal sources of funding would
not be sufficient to generate the recommended growth in services
up to 2006"[98].
However, we do not believe that the BBC has established a public
service legitimacy to justify their services. Nor do we believe
it is possible to establish this legitimacy without a new framework
of accountability and transparency within which the BBC's new
and existing services can be measured and assessed against the
public interest.
25. However, subject to the introduction
of such a framework, ITN accepts that the BBC may need to secure
additional sources of funding. We believe the Corporation should
"bid" for such funding during an independent consultation
process to assess the public interest legitimacy of a proposed
new service. If the BBC deploys a conclusive and definitive case
for a new service, ITN accepts it may be necessary to raise additional
revenues.
26. It is against this contextand
on these assumptionsthat ITN offers its views to the Select
Committee on the recommendations made in Chapter Two of the Review
Panel's Report.
We wholeheartedly endorse the Review
Panel's rejection of advertising sponsorship and subscription
on the BBC's public services as a supplement to the Corporation's
licence fee income. The quality, diversity and choice available
to consumers of broadcast services in Britain is almost entirely
dependent on the finely balanced plurality of funding between
the major broadcasters and producers. Sanctioning access to any
of these revenue streams to supplement the BBC's existing public
service offeringlet alone its proposed new services in
the digital universewould have a dramatic effect on the
revenues available to a large range of ITN's partners and customers.
It would have a particularly detrimental effect on the ITV Network,
Channel 4, Channel 5 and the 200+ commercially funded radio stations
supplied with news services by ITN Radio either directly, or indirectly
through IRN. ITN's existing ability to compete against the BBCacknowledged
as one of our key public policy functionsis inextricably
linked to the ability of our core customers to generate advertising
revenue.
On the same basis, we also support
the Review Panel's rejection of raising supplementary revenue
through the BBC's new public service offerings, including BBC
Choice, BBC News 24 and BBC Online.
In principle, ITN has no objection
to the Review Panel's recommendations to extend BBC Online into
new non-UK services and the development of beeb.com. However,we
have serious reservations about the transparency between the publicly
funded bbc.co.uk and beeb.com and ITN draws the Select Committee's
attention to a contemporary illustration of this concern. ITN
New Media is developing a business marketing tailored news services
for websites and interactive services. It recently secured a contract
to supply a Dutch-based platformCellowith online
news content. However, Cello's main commercial rival is supplied
with news content from the BBC. ITN has discovered that this content
was supplied not by BBC Worldwide from beeb.com, but by BBC Broadcast
from bbc.co.uk. The BBC have claimed this clear breach of their
existing fair trading commitments springs from the experimental
nature of the service. ITN has no objection to free and fair competition,
but it is extremely difficult to develop this business when we
have no idea which part of the BBC we are competing against or
on what commercial terms. ITN seeks specific assurances from the
Government and Parliament about existing concerns of this kindechoed
by the British Internet Publishers Alliancebefore we feel
able to support this proposal in practice.
ITN also agrees that the existing
five-year settlement for the licence fee should not be re-opened.
However, given the qualifications and reservations that we have
expressed about the Review Panel's recommendations in Chapter
One, we do not believe this settlement should result in a "flat
fee", but a variable annual revenue stream based on the BBC's
successful "bidding" for funds to support legitimate
public services.
We warmly welcome the Panel's analysis
of the licence fee as the "least worst" method of funding
the BBC. However, we cannot take a view on whether this should
be uprated in line with inflation. ITN does not believe it is
possible to take a view about the rate of increase in the licence
feeat above or below RPIuntil the first report of
outside consultants[99]
have assessed the extent of efficiency savings achieved by the
Corporation.
ITN has no view about the digital
licence supplement. In part this springs from our belief that
the BBC should "bid" for additional revenues on a service-by-service
basis and that it is therefore inappropriate to establish a definitive
level of additional funding. But if the BBC was able to justify
additional funding, it is by no means clear to ITN whether a digital
licence supplement is any more damaging to broadcast ecology than
an across-the-board increase in the basic licence fee. Even taking
into account ITN's ambitious plans for digital expansion, an unhypothecated
rise in the basic licence fee might prove damaging to ITN's core
clientsand therefore to our core revenue and our ability
to compete against the BBCthan the digital supplement.
The Review Panel also recommends
that revenue from a digital licence supplement "should broadly
cover the costs of services to digital licence fee payers".
ITN strongly believes that any (potential) increase in revenuesregardless
of how these are raisedshould be hypothecated to those
additional services the BBC seeks to launch and specifically accounted
for in the Corporation's Annual Report. We believe this is essential
both to provide public interest legitimacy to any new publicly
funded service and as a necessary step in introducing transparency
in the BBC's accounting procedures. We therefore believe the Review
Panel's recommendation is insufficiently rigorous.
Whilst ITN acknowledges the crucial
part that the BBC has played in educating the public about digital
broadcasting and the Internet, we have very grave reservations
about the Corporation using additional funds for this purpose.
Working on the basis that "one man's education campaign is
another man's marketing strategy", we share the concerns
of many commercial operatorsand of the British Internet
Publishers Alliancethat the BBC's promotion of its new
digital channels and BBC Online is already a borderline case of
market distortion. ITN therefore opposes this final recommendation
and we believe that the BBC's promotional campaignstogether
with the broader public debate about digital television and the
Internetwill be more than adequate drivers of public education.
But if government or Parliament are anxious to further promote
public education about these important developments, then they
should identify public funds for the purpose.
27. ITN supports a significant proportion
of the Review Panel's recommendations in Chapter Two. Our principle
concerns relate less to the suggested mechanisms for raising supplementary
revenue, and more to how any additional revenue can be raised
before setting out clear criteria for defining new services for
which the BBC should seek funding.
CHAPTER 3: ACHIEVING
A LEVEL
PLAYING FIELD
28. ITN believes that the Review Panel's
recommendations in Chapter Three of their Report represent a quantum
leap forward in the debate about the BBC's transparency and accountability.
ITN supports all of the recommendations, and we have some specific
comments to the Select Committee about each one.
29. As a privately owned company with a
wide range of commercial activities both in Britain and overseas,
ITN can have no objection to the BBC selling a 49 per cent stake
in BBC Worldwide to secure effective private involvement and better
exploit its assets. ITN shares the view of the Review Panel that
this is likely to increase the "return to the licence fee
payer"[100].
However, our support is based on the assumption that government
and Parliament will address existing concerns about the transparency
of the BBC's commercial operations and enforce the Review Panel's
other recommendations in Chapter Three.
30. ITN is "agnostic" about the
proposed sale of BBC Resources. Whilst it represents an innovative
approach to raising additional resources for the Corporation,
BBC Resources still plays an important part in equipping individuals
with important skills and training for careers across broadcasting
and production. In effectively privatising BBC Resources, government
and Parliament should ensure that safeguards are put in place
to secure this important function into the digital environment.
To this extent, ITN supports the Review Panel's view that "realising
the value of Resources' assets will require detailed work, as
the BBC's important craft base and therefore its creative capacity
must not be undermined."[101]
31. The suggestion that proposals for new
BBC public services should be published and debated in full (prior
to launch) is the single most important recommendation in the
Review Panel's Report. This proposal should be implemented without
delay. However, if this consultation process is to deliver public
interest legitimacy to each of the BBC's proposed new services,
ITN strongly believes that the following conditions have to be
met:
Any public consultation should be
conducted by an independent "arbiter" from government
or Parliament, an appropriate regulatory body or a transparently
appointed ad hoc Advisory Committee. A "consultation"
along the lines of "BBC: 2000 and Beyond"where
the BBC effectively manipulates both the question posed and the
answer receivedhas so many flaws that it is likely to undermine
public interest legitimacy rather than enhance it.
The consultation should be as wide
and inclusive as possible, incorporating the views of consumers,
consumer groups, commercial operators andwhere appropriateregulators,
NGOs, Parliament and government departments.
The BBC should present specific costings
for each new service to allow the Secretary of State, Parliament,
the nominated "arbiter" and respondents to the public
consultation an opportunity to weigh costs against benefits.
The BBC should be compelled to incorporate
specific, comprehensive and measurable public service obligations
into each new proposal.
32. ITN also supports the recommendation
that all of the BBC's new services be subject to a comprehensive
review to assess whether they continue to fulfil a public service
remit. However, we are strongly opposed to a delay until Charter
Renewal in 2006. By this time some of the BBC's recently launched
digital offerings would have been operating for more than eight
years, without any assessment either of their distortions on the
development of the commercial market, or their broader public
service legitimacy. Long-term delays of this kind are completely
inappropriate for digital and new media markets, which are often
developing daily and weekly rather than annually. We believe it
is intellectually and practically inconsistent to apply a "public
interest test" to proposed BBC services, without applying
the same test to new services that the BBC has only recently launched.
33. We wholeheartedly endorse the recommendation
that the BBC should demonstrate in its Annual Report, for each
of its established services, that it is continuing to fulfil its
public service obligations. However, ITN believe this recommendation
should be strengthened and that each new services' public service
obligations should be specifically measurable. It should also
include a commitment for the BBC to detail the exact cost of operating
each service. The BBC's current attempts to quantify the public
service obligations of its main services in its Annual Report
are completely inadequate and essentially subjective.
34. ITN fully endorses the Review Panel's
view that it is "essential that the BBC's commercial activities
are conducted in ways that are fair to its competitors"[102].
The Report includes a number of recommendations to improve the
transparency and accountability of the BBC's commercial operation,
all of which we fully support. Specifically:
The Panel recommends that the Office
of Fair Trading should review the adequacy of the BBC's Fair Trading
Commitment and Commercial Policy Guidelines "within the next
12 months"[103].
Given the long-standing and very widespread concerns amongst most
of the BBC's commercial competitors about the efficacy of these
documents, ITN has urged government to execute this recommendation
immediately.
The Panel has made two parallel recommendations
about the role of the National Audit Office in ensuring the BBC
complies with its fair trading policy and examining the transparency
of the BBC's financial reporting. ITN has urged government to
execute these recommendations as a matter of urgency. ITN believes
government and Parliament should specifically reject the BBC's
hostility to scrutiny from the National Audit Office and should
make any potential increase in licence fee revenue conditional
on external scrutiny of this kind.
ITN welcomes the recommendation that
the BBC should publish a quarterly complaints bulletin on fair
trading and transparency and also welcomes the recommendation
that the BBC use separate commercial auditors for fair trading
from those which carry out the financial audit.
35. But ITN regrets that the role of the
Board of Governors falls outside the Review Panel's remit. We
firmly believe that true transparency between the BBC's public
service and commercial operations, genuine accountability in seeking
public interest legitimacy for its new and existing services,
and the introduction of measurable and enforceable public service
obligations to each of the BBC's public services can only take
its full effect when independent external scrutiny is built into
BBC governance (see commentary on Chapter 5, below). It is our
hope that the Select Committee inquiry will have an opportunity
to examine this specific issue with the rigour it merits.
CHAPTER 4ACHIEVING
FAIRNESS
36. ITN warmly welcomes the Review Panel's
recommendations about the concessionary licence scheme and the
implicit assumption that the licence fee should not be used as
a tool of economic redistribution.
CHAPTER 5ACHIEVING
SUSTAINABILITY
37. ITN welcomes all of the recommendations
outlined by the Review Panel in Chapter 5 and the broader analytical
approach from which they have been developed.
38. In particular, we support the Panel's
observation that the BBC's vision for its own digital future "require
more concrete definition"[104].
The Panel is therefore right to concludein its first two
recommendationsthat the BBC "should define clearly
the purposes of each [public] service"[105]
and that "new public services should be tested through wider
consultation"[106].
But we remain concerned about their timing and practical application,
particularly if both the definition of purposes and consultation
are drafted and managed exclusively by BBC management and the
Board of Governors.
39. ITN also welcomes the recommendation
that the Board of Governors should insist on clearer criteria
"for what the BBC is doing"[107]
and that the BBC's aspirations "require more concrete definition"[108].
40. However, ITN questions whether the BBC
Board of Governorsas it is currently constitutedhas
the necessary structural independence and breadth of resource
to execute and enforce this difficult task. The Board of Governors
is currently funded direct from the BBC's budget, resourced by
BBC staff and housed in the same building as BBC corporate management.
ITN is sceptical about whether this allows the Governors to make
the genuinely informed and independent assessment of all the BBC's
public services necessary to fulfil this very broad recommendation.
We believe that the Secretary of State should take immediate steps
to establish a genuinely autonomous Board of Governors as a matter
of some urgency. We do not believe that the necessary changes
in staffing, accommodation and resource to create a genuinely
arm's length relationship between regulator and regulated would
require primary legislation. ITN would value the Select Committee's
considered opinion about this specific issue.
41. The Review Panel recommends thatwhen
the Charter is next reviewed"consideration should
be given to providing a clearer definition of the BBC's public
service obligations in a way that can easily be translated into
performance criteria for assessment under whatever regulatory
arrangements apply post-Charter renewal."[109].
This recommendation appears to spring from the Panel's concern
about a "lack of clarity"[110]
in the BBC's strategy to extend its services into the digital
and new media universe. ITN shares this concern and warmly welcomes
the recommendation.
42 Similarly, ITN supports the Panel's recommendation
that government amend the Royal Charter, so that scrutiny of the
BBC's accounts and fair trading commitments by the National Audit
Office can take place on a regular basis. This is likely to address
many of our concerns about the BBC's transparency and accountability.
43. All of these recommendations appear
to relyat least in parton the Panel's observation
that "the privilege of controlling £3 billion of public
money after 2006 requires a more formal criterion than exists
today." But ITN cannot accept that the privilege of controlling
£3 billion of public money in seven years time is any different
from controlling £2.3 billion of public money in 1999. We
believe it is this central question that the Governmentand
the Culture, Media and Sport Select Committeenow need to
address.
44. ITN supports the vision of the BBC as
a full service public service broadcaster. We also endorse the
basic principles outlined by the BBC's in its own "service
vision".
45. We have no objectionin principleto
an increase in licence fee income to facilitate the Corporation's
expansion into the digital universe.
46. Moreover, the extensive recommendations
made by the Review Panel in Chapter's Three and Five of their
Report represent a major leap forward in the debate about the
public policy framework within which the BBC's new and existing
services will operate.
47. However, we believe the Panel hasin
effect"put the cart before the horse". For example,
it recommends that all of the BBC's new digital services be properly
defined and that they are subject to a much more rigorous consultation
process before they are launched. Yet it seeks to pre-judge their
outcome by recommending any unhypothecated increase in licence
fee revenue to fund services whose public interest legitimacy
has yet to be established.
48. ITN firmly believes that any additional
funding for the BBC should be conditional on the implementation
of all of the recommendations made in Chapter's Three and Five
of the Report, together with proper structural, staffing and financial
autonomy for the Board of Governors. We believe that this can
be achieved without amendments to primary legislation, although
a possible Communications Bill in 2002 would provide an additional
opportunity for Parliament to address the BBC's framework of regulation
and governance.
49. Based on these conditions, ITN believes
the Corporation should be free to "bid" for revenues
to fund proposed services that are fully costed and have specific
and measurable public service obligations. If their public interest
legitimacy is proved, the BBC should be able to access funding
for each new service based on the costings submitted during the
consultation process.
50. ITN therefore believes that the Panel's
recommendation about the growth in BBC revenues in line with GDP
should be seen as a maximum "cap", and that actual licence
fee income should be dependent on the success of the Corporation
in "bidding" for revenue on a service-by-service basis.
51. Any new services shouldin the
first instancebe funded by efficiency savings accounted
for by the National Audit Office. But should additional funding
prove necessary, ITN has no preference between a digital licence
supplement or a rise in the basic licence fee, both of which pose
problems for the ecology of broadcasting.
52. We reiterate our belief thattaken
together and implemented simultaneouslythe Review Panel's
Report presents government and Parliament with a golden opportunity
to broker a settlement between well-founded commercial concerns
about the framework within which the BBC currently operates and
the Corporation's equally legitimate ambitions to extend its services
into the digital universe. We believe such a settlement is in
the public interest and urge the Select Committee to do all that
it can to persuade government achieve this end.
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p108-Review of the Future Funding of the BBC. Back
104
p134-Review of the Future Funding of the BBC. Back
105
p148-Review of the Future Funding of the BBC. Back
106
p148-Review of the Future Funding of the BBC. Back
107
p148-Review of the Future Funding of the BBC. Back
108
p134-Review of the Future Funding of the BBC. Back
109
p148-Review of the Future Funding of the BBC. Back
110
p139-Review of the Future Funding of the BBC. Back
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