Select Committee on Culture, Media and Sport Minutes of Evidence


Examination of Witnesses (Questions 120 - 139)

THURSDAY 15 JUNE 2000

MS GILLIAN THOMAS OBE, MR BRIAN BASSETT AND MR BEN STONEHAM

  120. Given three separate distinctive lots of regeneration in different ways, you started something in 1993/1994 in your mind, you got it collected together but by and large you got your nod in 1995, early 1996, but they are not complete, are they, these projects?
  (Ms Thomas) We are in the process of opening. We had a preview visit from His Royal Highness the Prince of Wales yesterday. Our car park is open, the IMAX is open. We open Explore@Bristol on 6 July and Wildscreen@Bristol on 20 July.

  121. You are fully funded?
  (Ms Thomas) We still have a funding gap but we are confident —

  122. What is the funding gap?
  (Ms Thomas) £2.5 million out of the £95 million at the moment.

  123. Brian?
  (Mr Bassett) The total project value is £43 million. We have committed to date £30 million. We opened to the public on 24 May, two or three weeks ago.

  124. Are you more nervous that you not quite got it, you are £13 million short?
  (Mr Bassett) No, no, we are not short of £13 million.

  125. You are not short?
  (Mr Bassett) Our match funding gap is now just under £2 million, so we have the vast majority of that £13 million available to commit on the third phase of the project. It is a project that has been phased. The first phase, the second phase and the third phase. At the end of phase two we opened to the public, as I say, on 24 May, and phase three is going forward to complete the £43 million project.

  126. You do not have any doubts you will complete the whole operation?
  (Mr Bassett) No.

  127. The Tower, are we going to get the Tower or not?
  (Mr Stoneham) Can I concentrate on the bigger part of the project and then answer the point on the Tower. The Tower is about a quarter to a third of our total project. It has got all the publicity and probably helped us to win the project in the first place. The other elements we have completed, and I will come on to the Tower, the scheme was to open up the harbour frontage of Portsmouth and Gosport, long occupied by the navy, and to provide promenades and a linkage between a number of important permanent sites. There was an injection into the heritage area in terms of an investment to upgrade, to put new attractions into the heritage area of Portsmouth and the dockyards. There was a new museum in Gosport, linked, again, by the promenades on that side as part of the regeneration on both sides of the harbour and then with linkages across the water with water buses. The Tower was, if you like, the symbolic element of our project from which people will view and get an experience of the wonderful view of the 18th Century dockyard from the air, as it were.

  128. Is it a Blackpool Tower or is it a St Louis Tower? Is it an arch or a tower?
  (Mr Stoneham) No. I would not like to describe it as a Blackpool Tower, it is a tower of the 21st Century, not the 20th Century.

  129. One long pillar?
  (Mr Stoneham) Yes, in that sense. Where we have made great progress is on all the promenades and in the dockyard with the work now continuing on Boathouse 6, and on the Gosport side as well. All the work is under way. We are confident that it will be completed to budget. The majority of all that work will be completed by the end of this year and we aim to open it in the beginning of the tourist season effectively, in April next year. The Tower is the one element which we have had huge difficulties with, I do not think there is any point hiding that, in the sense that we have had two attempts to get first a developer and then a consortium together. We are now in the midst of a final tendering process for the Tower, our third attempt to achieve it. We are confident that tendering process will be successful and that part of the project will be completed in 2002.

  130. Do you feel that in your communities you represent that though this has been a challenge, probably you have also burnt the midnight oil occasionally, that there is a greater confidence in the community at what has been achieved but also that the organisation committee will now go and win European money and other trust money and now knows how to do it, as it were? Do you think those are the two biggest benefits apart from all the tourists who might come and the actual activities you have got?
  (Ms Thomas) I would like to say for Bristol this had been a 55 acre derelict site for over 20 years and there had been numerous attempts to get the urban regeneration going which had all failed, one after the other, until the opportunity of Millennium Commission funding came along. Now in Bristol alone there is over a billion pounds worth of construction going in within the inner city area. I will not say it is entirely because of the Millennium Commission coming to fruition but certainly it has generated a feeling of confidence that these major areas of urban dereliction can be acted upon and can be achieved. It is very much built on the foundations of Bristol, the things that are there, two local educational trusts, an industry such as the BBC Natural History Unit which was there. So there were foundations within Bristol and what this scheme has managed to do is to create a facilitating partnership @Bristol which has brought this to fruition and which will be the operating body. We are confident we will go on to develop other things around the area which remain to be completed.
  (Mr Bassett) We are located in West Wales which is a poor economic area, heavily dependent in the past on agriculture. Certainly when I arrived at the project I think there was some scepticism on the part of the project ever getting to where it is now, both in terms of the local community and in terms of public bodies within Wales. We have demonstrated that we have been able to deliver and establish some very strong partnerships with the public and private bodies and the regeneration effect of the project is there to be seen within the community so the whole community and the public bodies and private bodies are really right behind the project.

  131. It is very exciting.
  (Mr Stoneham) I think the project in Portsmouth and Gosport has helped to raise confidence, particularly on the Gosport side where a large proportion of the work that is now nearly complete is opening up the frontage there. In Portsmouth we have had years of decline in the dockyards and I think people do see the project as a symbol of regeneration and reality. One of the things that the project has done by linking a series of developments along the waterside is to add terrific value to those developments in terms of the importance they will bring in terms of jobs. Because the Millennium project is around it, and linking it, both those developments, I am sure one of which is nearly completely and will open in November, and one which will follow on the other side in Gosport themselves will have greater potential in terms of jobs and attractions for people and leisure activities than they would have had without the linkages and the components of investment of our Millennium project.

  132. Had you not had the Millennium money none of this would have happened, would it?
  (Mr Stoneham) That is right.

  Derek Wyatt: Sorry, Chairman.

  Chairman: No, I am sorry to have cut you short. On that, somebody said the other day in a newspaper article that Mr Major as Prime Minister through instituting the Lottery had helped to transform the face of this country. I do not think that can be denied. Claire Ward.

Ms Ward

  133. You said in the submissions to the Committee that the project will be viable if visitor numbers are sustained and estimates of the costs prove accurate.
  (Ms Thomas) That is right.

  134. Obviously we all hope that the project is successful but what is the contingency, what is the likely outcome, if you do not meet those targets?
  (Ms Thomas) The project is focused on science, nature and the arts and we have a wide range of appeals to a wide range of people. Its focus is first as a visitor attraction and also it is a fascinating educational resource. As a visitor attraction I am entirely confident that it will well make ends meet. Our visitor estimates are very modest. We have got about 200,000 visitors per each of the three attractions, that is IMAX, Explore and Wildscreen. In Bristol already the Bristol Zoo has over 400,000 visitors and a much smaller exploratory science centre which has now closed did attain 200,000 visitors itself. Our numbers of visitors are relatively modest and studies of science centres in general carried out in the United States have shown that one of the factors increasingly on visitor numbers is the range and the variety of the facilities that you offer, so we are confident on that score that we will do reasonably well. The point I think I would like to make is that the educational opportunities offered by this new range of science and environmental centres have been very great but to make full use of its educational opportunities, particularly for the disadvantaged groups, that is a cost as opposed to something which can be done on the basis of people necessarily paying to come in, and for those sorts of activities we would not necessarily have sufficient funding for them.

  135. What surveys have all of you done about the planned up take of your attractions, projections of people wanting to come, and the financial basis of those figures and the contingency planning, in the light of what we have heard this morning relating to that rather larger project?
  (Ms Thomas) We have carried out a number of studies throughout the whole history of the project, first of all, looking at, as I said, similar attractions, their size and capacity, the numbers you get through compared with size and the attractions that we have around in the area. We have found a number of specific factors which are very interesting. For example, all attractions within the Bristol region have a very high visiting friends and relatives ratio compared with other ones around the country and that is because of its unique location at the gateway to the West Country. Many people come and stop off and go to things, even relatively minor things, in the Bristol area before they go on to the West Country or come back from the West Country. Further to that, we have carried out a very detailed survey also because we have a wide range of attractions which appeal to different sectors of the market. We have targeted with direct mail particular sectors of the market with particular visitor attractions in particular kinds of ways because the marketing information nowadays available is very detailed down to the specific portfolio you get with each individual postal code area. We have invested money on a really detailed marketing study at that level to be sure that compared with some of the big projects, a relatively modest budget is very wisely spent in order to get what we want in terms of visitor numbers.
  (Mr Bassett) At the time of the initial bid to the Commission there were various studies undertaken before I arrived on the scene, studies undertaken by leisure consultants. There was also a feasibility study carried out by the Welsh Office in terms of alternative locations for the siting of the Botanic Gardens. Since then there have been a number of reviews of those numbers. We have always been confident that our target visitor numbers are realistic and achievable. That has been borne out by every review that we have done as time has progressed. Right up until recently when the Millennium Commission actually carried out a business operations review with external consultants, those figures have always been signed up to and considered achievable. We have always been very conscious of our location, in terms of where we are. We are in Carmarthenshire and people do have to travel to visit the Garden. We are conscious of that, they have to make a specific journey, or they have to be travelling past our door. We recognise that we are not surrounded by chimney pots and that also has been taken into account in our forecast numbers. We are appealing to a broader market than just the special interest gardener, if you like. The special interest groups will make the special trip to the Garden and we are seeing them arrive now in good numbers. We are also appealing to the education side in terms of school trips and other educational visits, the life long learning centre in terms of courses that we are running, but also in terms of families that come to the site. We are an innovative botanic garden. We are very interested in making the whole visit exciting and interesting and a hands-on experience for children. I think if you get children to the site and they go away having had a good time and want to come back then you have cracked it.
  (Mr Stoneham) A large element of our projects in a sense are environmental, the construction of walkways and promenades, and are not in that sense commercially sensitive. The three elements are a museum at Gosport, the Explosion experience, a Boathouse 6 which is the Navy Today exhibition which has been created in the dockyard and the Tower, which is I suppose the main commercial risk of our project. We are very confident on the basis of the work we have done. We have had three sets of consultants at various stages during the project checking our figures. Certainly Boathouse 6 and the Gosport Museum can meet our projections. Gosport, because it is part of the local authority, is guaranteed by the local authority anyway if it does not. We have looked at the cost and the viability of doing that to fall on the Council and they are satisfied with that risk. The Tower has been more difficult. Any criticism has been largely because we have been very risk averse. We have been cautious about it. That is why we have done three sets of consultants' work looking at the potential of it. The last one which we have just completed is done by the same consultants who have done the London Eye. We are confident that the projects we have got there are workable. We can see what the level of business is anyway coming into our area and our projects are not greatly in excess of that.

Mr Maxton

  136. You all said that without the Millennium Commission money you would not have been able to achieve it. Do you mean without Lottery money or specifically without Millennium Commission money? There is a difference. Mr Stoneham, presumably you could have gone to the Heritage Lottery Fund because it is a project of historical significance, perhaps, and got money there rather than from the Millennium Commission?
  (Mr Stoneham) I think it would have been very time consuming and many elements would not have been covered by heritage, for example, as more than just a recreation of heritage schemes. Indeed, what the Millennium money has in a sense enabled us to do is to bring together some heritage money and match it with the Lottery money and money from Europe and so on and enabled an all-embracing scheme.

  137. You have got money from other parts of the Lottery as well?
  (Mr Stoneham) Well, in a sense we have got it in the dockyard, which is a heritage area. In terms of funding our scheme, they are separate but they are contributing to elements of improvement in the dockyard which perhaps, although not directly related, would not have happened. For example, the sea walls at Portsmouth where we have created the walkway as work proceeded we discovered that the damage to the walls was much greater and we had to go and get some additional money from one of these funds that supports that sort of work. Inevitably on the heritage side there are sources of money but on other elements there are not. What the Millennium Commission money has provided, if you like, is the seed corn or the oil to bring everything together. It is certainly so that without it we would have had elements done probably over a much longer time span. The Millennium Commission money enabled us to put everything together and move much faster.

  138. Has the fact that it is Millennium Commission money and it is the Millennium put pressure on you in terms of time? I would have thought most projects were supposed to open this year if they got Millennium money, some of Portsmouth will not. Generally has it put much pressure on?
  (Ms Thomas) May I just answer the previous question. I think it is very important this one. When the various sectors of the Lottery were being set up there was a considerable amount of discussion as to the repartition between the Millennium Commission and the Heritage Lottery sector. The science centre funded projects have been funded out of the Heritage Lottery sector only within existing museums. The Science Museum, for example, as well as others around the regions, has received money for hands-on funds, similar to what we are doing, but only if they are in existing institutions. That was very much the option that was taken at that time. The only facility there has been for science and the environment of such fundamental importance —

  139. I will come back to that.
  (Ms Thomas) — to the country has been within the Millennium Commission. It must be a serious question for the Government to re-evaluate at the moment and they are looking at the Lottery sector and the fact that the Millennium Commission will no longer be granting money as to where this extremely important sector is integrated in the future. That is my answer to the first question. The second question is, none of those are under any pressure to open before 31 December. These are projects to celebrate the Millennium which are there for a long time, they are future projects. We will look back on this moment as a very special moment when key investment in education, training, regeneration around the country happens thanks to the Millennium and the Millennium Commission.


 
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