Select Committee on Culture, Media and Sport Eighth Report


  V. VISITOR EXPERIENCE, VISITOR NUMBERS AND FINANCES

The opening ceremony

72. The Dome was intended to be the centre-piece of the Millennium celebrations and as such took centre stage on New Year's Eve. Before considering that event, we should note the success of the celebrations across the country on that night. More than 4 million people enjoyed the numerous public New Year's Eve events throughout the United Kingdom; the largest of which was the Big Time celebrations in London, which spread along both banks of the river Thames and into the Mall and Regent's Park.[198] The Millennium Commission supported New Year's Eve and 'First Weekend' celebrations in 22 cities and towns throughout the United Kingdom.[199] The celebrations in London and elsewhere were safe and passed without serious incident. The Metropolitan Police Service attributed the conduct of the large, good-natured crowds to careful organisation, co-ordination and publicity.[200]

73. More than 10,000 people attended the Dome's official opening on 31 December 1999, and more than 2 billion watched it on television.[201] The event, anticipated as being of strategic significance to the success of the Dome's year of operation, was affected by difficulties in issuing tickets in advance. The security forms that guests had to complete were complicated, and consequently many were returned to the Company late. Ms Page said that she learnt of the problems only on 21 December, but the Company "worked five nights without stopping" in an endeavour to rectify the problems.[202] We regret these endeavours were not more successful. We find it surprising that foreseeable security problems which might arise on the evening had not long since been given greater consideration.

74. On the night itself, a significant number of guests were delayed by congestion at Stratford station. Ms Page told us that the problems stemmed in part from "immense concerns about security in relation to 31 December".[203] Mr Quarmby acknowledged that the problems "certainly took the edge off the experience of the opening night for 2,000, 3,000 or 4,000 of our guests".[204] The Company apologised to those who were inconvenienced and offered them free return tickets to the Dome.[205] Prominent members of the media were amongst those delayed at Stratford, and opinions vary on whether their discomfort that night contributed to subsequent negative press coverage of the Dome.[206] In the longer term, the events of that one night can be considered part and parcel of wider perceptions of the Dome's content.


198  Evidence, p 234. Back

199  Evidence, p 106. Back

200  Evidence, p 219. Back

201  Annual Report 1999, p 1. Back

202  Q 19. Back

203  Q 17. Back

204  Q 158. Back

205  QQ 21, 329. Back

206  Q 158. Back


 
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