Select Committee on Culture, Media and Sport Minutes of Evidence


Examination of Witnesses (Questions 200 - 219)

THURSDAY 16 NOVEMBER 2000

SIR PETER FRY, MR ALAN NICHOLS, MR ALAN AUSTIN AND MR MICHAEL EDWARDES-EVANS

  200. Yes.
  (Mr Edwardes-Evans) I do not think any of our members have ever been able to—We cannot afford £1 million. We are bound by the 1976 Act with all its limits, with its highest prize being either £25,000 or ten per cent of proceeds.

  201. The National Lottery Commission is not bound by such regulation.
  (Mr Edwardes-Evans) No, because that is under another act, that is under the National Lottery Act. They have a field of their own because they can do rollovers, they can do all sorts of things that we cannot do. We are very prescribed within our limits. You are not going to get a scratchcard with a £1 million prize, it just would not work, not with us.

Ms Ward

  202. Do you think bingo has been affected by the National Lottery?
  (Sir Peter Fry) Undoubtedly. You have seen in our submission the drop in admissions and, indeed, profitability following the introduction of the Lottery, and, perhaps more seriously, the drop after the introduction of scratchcards. Whereas undoubtedly most people just have a certain amount of money they are going to spend each week on leisure activities, if you go and buy two or three Lottery tickets and two or three scratchcards the odds are you are not going to have the same amount of money to spend in some other kind of gaming activity.

  203. Surely bingo offers something more than standing at a shop counter and scratching a card?
  (Sir Peter Fry) Indeed, it does. We would argue that we provide an evening's or an afternoon's entertainment to our customers. We think they get good value for money. It does not take very long to buy a Lottery ticket.

  204. I am due to attend a bingo hall in my constituency tomorrow night from an invitation and I shall see it for myself. Can you tell me a little bit more about how you perhaps contribute towards good causes or charitable organisations from bingo?
  (Sir Peter Fry) Yes. We have raised millions of pounds over the years, and perhaps Mr Nichols might like to expand upon that. Before he does, I would say that we have just raised nearly a quarter of a million pounds for Macmillan Nurses, which we hope to present to them very shortly.
  (Mr Nichols) The Bingo Association collected within bingo clubs for the Royal National Lifeboat Institution and bought a lifeboat which is named Bingo Lifeline. Macmillan has benefited this year. The Heart Foundation benefited by £250,000. Guide Dogs for the Blind benefited by £400,000 collected within bingo halls. Yes, bingo does contribute to good causes.

  205. Do you think that people who attend bingo are the same sort of people who would also buy Lottery tickets or are they a distinct group?
  (Mr Nichols) Absolutely the same people buy. Bingo players buy Lottery tickets and buy scratchcards. By the very nature of the numbers it is a very similar game to bingo, so naturally it appeals very much to bingo players.
  (Sir Peter Fry) The study that was organised by Gamcare produced earlier this year tried to identify people who played in different kinds of activities and that showed exactly what Mr Nichols has said.

  206. So it is not the financial gains that people go to bingo for because, unless I have this wrong, you are not offering the same sort of level of prizes that they might win on the National Lottery?
  (Sir Peter Fry) No. The highest prize that is paid at the moment is £250,000. We are very hopeful that we will have one game later on this year which will reach £400,000. Frankly, it is very difficult to go above that and that is why we are seeking some legislative changes. Having said that, really bingo players fall into two categories. There are those who go in the afternoon and they on the whole are very much more keen to enjoy the social atmosphere, they go there and they get cheap food, cheap drink, they can spend a few pounds and they might win £50. In the evening, of course, you get a slightly different audience and to them perhaps the prize is more important. To many of our people it does not matter whether they win £50 or more, they just like the thrill of winning. Certainly amongst the younger generation they would like to see a bigger prize that could compete with some of the prizes that other gambling institutions can offer.
  (Mr Nichols) For the National Game to be able to offer a £1 million prize, the ticket sales would have to be £10 each, which is a ludicrous price, it is just not viable. That is why in the Gambling Review Body we are asking for a rollover facility of stake monies similar to what the Lottery has. This would then help to generate a prize more in keeping with the Lottery. We do not say that we disagree with the Lottery but we would like to be on a level playing field with the Lottery. They have a great advantage over the rest of the gaming industry.
  (Sir Peter Fry) We have to fight for every improvement and we have now been negotiating for over two years with the Home Office and the Gaming Board and we are only just getting to the stage where our Deregulation Order has been published.

Mr Fraser

  207. You have talked about why people go to bingo halls and to a large extent I accept that because it is a place for people who are perhaps lonely, on their own, to go and socialise. The whole idea of the community doing something together is rather nice. However, since 1974 bingo clubs have been declining as a form of entertainment. Is that not just because it is dull and actually there are far more exciting things to do with your leisure time?
  (Sir Peter Fry) It is a game that has been around for hundreds and hundreds of years and it is fairly simple until you go into the bingo hall and start to play it when it is a bit more complicated. There has been a decline, we accept that. On the other hand, if you look at the value of the leisure pound and how it is going to be used amongst the population, the Henley Centre gave us an indication that the actual leisure pound was only going to rise fairly modestly even over the next few years and over the last few years. What is true is that there is much more competition for the leisure pound than there ever was before and that really is the root of the problem. What we are saying is, okay, some people may think the present kind of game is a bit boring and we desperately want to enlarge the opportunities we give to our members, but to do that we have to convince Parliament to give us those rights that other bodies have got.

  208. In America bingo is extremely popular and, as far as I understand it, you may say otherwise, I thought the attendance figures were going up and not down, and they have state lotteries. What are they doing that you are not doing to promote bingo?
  (Sir Peter Fry) I think one of the differences is that there are not the same number of bingo outlets in comparison to the population as there are in this country. One of the reasons that the admissions are going down is because many of the smaller, more traditional clubs, particularly in towns where perhaps there is no alternative to the existing bingo hall, are the clubs that tend to have been very badly hit in recent years. If you look at the closures you will see that the vast majority of the closures have been in that sector of the industry. We also know from research that something like half the people who attend those particular halls do not transfer elsewhere.

  209. Very interesting. You have talked about a level playing field with the Lottery, but can you compete? Can you have a level playing field realistically? The Lottery has prime time Saturday night television, you do not envisage the bingo in this country having such a platform, do you?
  (Sir Peter Fry) No, I do not think we can and we are not asking that. We do not want to see the Lottery fail, obviously we want to see it progress. It is only in recent years that we have been allowed to advertise at all. I think our view is that £1 million seems to be the threshold when people are interested and we would only want to aim to be able to offer a £1 million prize. In fact, we shall be spending £5 million next year on an advertising campaign to achieve that. We do not want to out-bid the Lottery, we just do not want to appear to be so far behind and the prize so low that it is not worth playing bingo.

  210. Finally, on the point you made just now about giving money to Macmillan and the Guide Dogs, I was not aware of that before you told us today. What sort of PR do you undertake to make sure we do hear these things?
  (Sir Peter Fry) We do usually make sure that it is broadcast. We obviously do it through the trade press and it depends on the charity very often what wider publicity we get. We shall be doing our best to get publicity for this Macmillan appeal. In this next week I am giving a cheque that was held over from two or three years ago to Scope for £24,000, which is a little extra you might say that we have got in reserve, and hopefully we are going to get some publicity from that.

Chairman

  211. I hesitate to disagree with Mr Fraser but I wonder if you could tell me how widespread is the kind of experience that I saw when I was at the local Mecca bingo at High Road in my constituency a few days ago. A warm, brightly lit, attractive environment with groups of friends and family going out for an evening, not only playing the games but also having a drink, refreshments, a cup of tea, generally having a night out, which is very different indeed from the momentary transaction of buying a Lottery ticket.
  (Sir Peter Fry) Exactly.

  Chairman: I mean no disagreement with you on that, Mr Fraser.

  Mr Fraser: I accept that but I said that before I put my question, Chairman, as you will see in the minutes.

  Chairman: In that case once again we are in total accord, except on certain matters.

Mr Maxton

  212. Could I turn perhaps to the Lotteries Council. In the opening paragraph of your submission you say that you are "a not-for-profit body representing such organisations as have for decades used lotteries as a means of raising funds for good causes." Could you perhaps define what you mean by "good causes"?
  (Mr Austin) The Lotteries Council comprises football clubs, rugby clubs, cricket clubs, charities. There is a great increase in the hospice movement at the moment into the Lotteries Council. Any sort of legitimate beneficiary of lotteries under the Act.

  213. You will not mind me saying to you personally, Mr Austin, that you after all represent Manchester United's Lottery.
  (Mr Austin) No, the supporters' lottery.

  214. Who raise money for the club, do they, or do they raise it for other purposes?
  (Mr Austin) For ground development and we donate some to local children's hospitals as well.

  215. I think some of us might find that slightly difficult to put in the same sense that you define the National Lottery?
  (Mr Austin) When it started it was very much a good cause to the people who started it 40 years ago, because the club was on its knees and it needed some injection of funding to make it viable after the Munich disaster, so it was very much so in the event. We do find it is more difficult now to get people who want to do it, because they do perceive the need for it changing, and a number of our remaining agents have been doing it for something like 40 years. A very, very long time.

  216. Do many of them not feel that they already pay far too much to go and watch football?
  (Mr Austin) We at Manchester United's Supporters feel that we do not pay in excess for the value we receive.
  (Mr Edwardes-Evans) I think it would be unfair, because we have had this point raised before, that one should concentrate purely on the development association of Manchester United. One needs to go back to the principles. Section 5 of the Act defines that no society can be run for commercial profit, and then it defines the three heads under which our lotteries can be run. If you take the figures of our membership, between 40 per cent are charities, including quite a number of hospices now, we have another 40 per cent or more on sport, not just football, but aiding football clubs like Lincoln who are struggling to make any progress at all, and it would be wrong to get the impression that there are very rich clubs which benefit. There are a few which run development associations. One has to be very careful of the constitution of each of those societies, that they accord with the requirements—and this is checked by the registration at the Gaming Board—they accord with the principles set out in Section 5, and that the beneficiaries, as a result of that, are those who fall within those principles. Thus you cannot have a society, or you should not have a society, with a constitution which donates all its profits purely to a football club.

  217. You say as a result of the National Lottery a high percentage of small sports lotteries have actually closed down. Is that right?
  (Mr Austin) That is correct, yes.

  218. Is it not, however, true that the amount of money that is now going into sport, and has gone into sport over the past seven years, is enormous in comparison to what those small lotteries could raise? Is that not really what we are about; we are raising money for sport, it is going into sport, so does it matter whether it comes from a small lottery or whether it comes from a National Lottery?
  (Mr Austin) It is going into sport in general, it is not allowed to go into professional sport.
  (Mr Edwardes-Evans) Some sports are benefitting quite considerably from other funds. For example, if you take a local cricket club which gets no grants from anybody, so we promote a lottery in our local cricket club, 40 per cent again are for charities and hospices are a growing exponent of the use of the lotteries, and so, clearly, you can differentiate. A particular aspect of the beneficiary scene is that if it is very big or very popular, at the moment, it may well attract grants of one sort or another. Overall our scene is of medium to small lottery promoters who are not benefiting from these large grants that would emanate from other sporting organisations.

  219. I know of sports organisations throughout the country who have struggled for years to raise money for a new clubhouse, new playing field, for drainage or other facilities, and used all sorts of fund raising means to get that, including lotteries, and did not succeed, but now they have the Lottery, they apply for grants, they get the grant and the changing rooms and pavilions are built.
  (Mr Edwardes-Evans) When you say "the Lottery", do you mean the National Lottery? It is a lottery in itself. It takes a year to prepare the applications. I have done one for heritage. It takes a year to get all the papers and the history together, and still you get refused. I am not saying not justifiably refused, but it takes a hell of a long time, and many, many other sports and other organisations—heritage organisations and charitable organisations—cannot afford, or have not got the expertise, to proceed with applications to these very bureaucratic bodies that dispense the money.

  Mr Maxton: We will be looking at the bureaucratic nature of the application, but that is a different matter.

  Chairman: Of course, there have been other sources such as the Foundation of Sports and we will be hearing about the impact of the Lottery on that.


 
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