Select Committee on Environmental Audit Memoranda


APPENDIX 15

RURAL ENGLAND: A DISCUSSION DOCUMENT

National Trust Response

1.  KEY COMMENTARY

1.1  The Trust strongly believes that environmental quality should be placed at the heart of rural policy.

  There must be a strong presumption against any development which will damage important environmental and cultural sites and features. Indicative strategies in which planning authorities identify in advance where certain types of development would be acceptable will help to ensure their proper protection.

  The role of planning designations remains well understood and will be a crucial component of any indicative strategy. Nevertheless, designations must not be used as a device to prevent appropriate development or to fossilise cultures or landscapes. The test of a new planning proposal should be "is it good enough to approve" rather than the present criterion, "is it bad enough to reject" and this principle should be enshrined in all Planning Policy Guidance.

  It will be important to continue to apply pressure through taxes to discourage environmentally damaging economic activity, and to encourage the conservation and enhancement of the environment. The Trust believes that the revenue raised for environmental taxation should be used to deliver associated environmental benefits.

  Sustainable tourism can underpin the economy of many rural areas. A regional planniing framework for tourism should be established which enables opportunity for enterprise coupled with appropriate regulation. Guidance from Government should be prepared to clarify how tourism fits into the wider picture of increasing regionalisation.

  The Government should maintain and enhance the Countryside Recreation Network as a primary means for disseminating tourism and recreation best practice and for delivering better co-ordinated research into trends and impacts.

1.2  Policies and practice should recognise that the natural and human resources of an area are the basis for sustainable development and that a conserved countryside depends on the vitality of local communities; these communities should be built on the distinctiveness and diversity of rural areas, and have access to locally-delivered, tailor-made solutions.

  Prosperity is more than wealth: it should be defined as economic, social, environmental and cultural wellbeing. Planning at all levels should integrate these considerations and regional sustainability strategies should be prepared which set out key economic, environmental, cultural and social objectives.

  The lack of affordable housing is a problem in rural areas. The shortfall against the target of building 80,000 affordable houses between 1990 and 1995, as recommended by the Rural Development Commission to the previous Government, needs to be addressed as a matter of urgency. Approaches to social housing in rural areas have been based on urban policies; particular approaches are needed for rural areas.

  The Standard Spending Assessment formula is unreasonably biased towards urban needs so that metropolitan areas receive 20 per cent more SSA per head of population than shire counties. There should be a more equitable allocation of Government funding for rural communities.

  There is a need for increased central resources for improving, and then sustaining properly managed access to the countryside and on the urban fringe is required. It is vital that the Government makes provision for the increased administrative and financial burdens which both landowners and local authorities will be asked to shoulder as the legislative framework for increasing access is developed.

  A widespread misunderstanding amongst, for example, Employment Service staff of the diverse active labour measures available must be addressed. It is becoming clear at both local and national level that there is a lack of co-ordination. A review of the management and administration of European Social Fund, Single Regeneration Budget, New Deal and the Jobseekers Allowance is required.

1.3  Farming as an activity will remain critically important as the land use of a large proportion of the United Kingdom. Communities based on agriculture will continue to lie at the heart of many rural areas. For these areas a more sustainable system of support and land management is needed.

  It is essential that as the CAP is reformed the funding that previously supported food production is not lost to the countryside but instead is directed towards sustainable rural development and sustainable agriculture.

  The Trust believes that public funding support for farming should be geared to the delivery of a variety of environmental and social goods:

    —  high quality and safe food produced in a sustainable way;

    —  locally distinctive landscape which is active and vital and which includes and respects both natural and cultural components (high quality air, soil and water, biodiversity, archaeological features);

    —  appropriate recreation and access;

    —  community infrastructure and the promotion of its social diversity; and

    —  education which is reflective of town and countryside perspectives, and which promotes understanding of values, environmental and socio-economic processes and associated costs.

  We believe that a shift away from intensive to extensive agriculture in the uplands should be one of the aims of the Government in implementing the reformed CAP.

  The Trust believes that the Whole Farm Plan approach is the best method currently available for delivering environmental and other "non-market" benefits and that Government should provide greater resources to encourage this in non-designated as well as designated areas.

  Consumers increasingly are likely to want to know that food is produced in a sustainable way. There should be a single, plausible, fully coordinated system for certifying to consumers that food has come from a sustainable managed source.

  The best agricultural land can and should be utilised for food production. However, the technologies which enable that to happen should, at a minimum, sustain basic environmental functions of soil conservation and protection of water (both stocks and quality). We also believe that, as a condition of this development, provision must be made for conservation of key habitats, and, wherever possible, for improving the connectivity of habitats.

  Local and regional produce should be promoted. Measures to reduce "food miles" by generating more retail activity within a few miles of production by individual initiative or as part of a co-operative rural enterprise should be actively encouraged.

1.4  While it may be convenient to distinguish between urban and rural communities, there are many similarities. The Trust believes that town and countryside can be brought closer together via strategic and local planning and through education.

  Social exclusion is a problem common to both rural and urban areas; it is important that rural areas benefit fully from the work of the proposed 18 Policy Action Teams which will focus on community self help and voluntary action. At present they have a wholly urban focus.

  Regional Planning Guidance should be strengthened and should set out a framework for development which acts as a key link between national and European spatial planning policies and statutory and non statutory regional planning strategies. It should also ensure that development proposals and planning structures at all levels do not persist in addressing town and country separately.

  It will be essential that an equitable division of strategic aims, objectives and funding are devoted to urban and rural concerns during the production and delivery of Regional Economic Strategies. Government should allow RDAs further discretionary powers to adjust their spending upwards to ensure adequate funding for rural areas.

  We are concerned by the consequences and impacts of large retail outlets developing at the urban fringe. The greatest economic and social consequences are for small to medium sized market towns in rural Britain. It will be important for planners to negotiate a new future which will include promoting new businesses and developing more residential opportunities, services and high quality community space within market towns.1.5  The future for rural areas rests on facilitating internal dynamism, which is supported by strong networks for sharing expertise and ideas. At the core of this principle will be access to effective and appropriate training.

  A strong framework of statutory support, adequate investment and the delegation of new powers is now needed at community level. Better local cohesion coupled with self-reliance can act as the catalyst for unlocking the special knowledge and skills inherent in local individuals. The Government should undertake a review of local mechanisms and clarify how community-based decision making can be realistically encouraged.

  To encourage local employment there should be an objective in Government at all levels that local contractors should undertake appropriate work in, for example, transport service provision, water and waste management.

  Commercial or financial incentives to encourage the reintroduction of mobile services, shops and libraries and banks and the development of the Post Bus service are needed. Access to services such as pubs, shops, post offices, banks, schools, social services, medical services, utilities, protection from crime and entertainment will underpin the health of rural communities.

  Support for regionally-based entrepreneurial development should be a priority for devolved Governments and RDAs. There is a clear need for more revenue funding to ensure vulnerable schemes are supported beyond the pump-priming phase of development. The medium-long term strategies to be produced by the RDAs will be important in defining this principle.

  We see much merit in the provision of a "one stop shop" for delivering advice on and funding for training and re-skilling in rural areas. A medium to long term strategy would further bring stability to the network; RDAs may have a central role to play.

  More widespread use of telematics will be an important lifeline for employment and community wellbeing and the Government should ensure the provision of local access points.

BACKGROUND TO RESPONSES TO SPECIFIC QUESTIONS POSED IN THE DISCUSSION DOCUMENT

2.  THE NATIONAL TRUST IN THE COUNTRYSIDE[11]

  2.1  The National Trust owns and manages a largely rural estate of 245,000 Ha. This includes 183 houses of historic interest and also some 20,000 farm houses, farm buildings and smaller residential buildings, including 46 villages. We have more than 1,100 farm tenants.

  2.2  We employ 3,276 permanent and 3,600 seasonal staff. We help to sustain a wide range of rural businesses and community based activity. We work with many people including 38,000 volunteers. The Trust has 2.6 million members and up to 50 million visits are made to National Trust properties each year.

  2.3  Through its work the Trust is engaged with people and relies upon their support. It impinges on the lives of innumerable individuals and groups within society and across nations. Unlike most landowners, the Trust has a primary and statutory responsibility to manage its property for the benefit of the nation.

  2.4  The Trust has been undertaking conservation work in the countryside since 1895. It is the largest non-governmental conservation organisation in Europe. We understand conservation to be concerned with facilitating change which will safeguard the most important components of our cultural and ecological heritage, enrich the environment and contribute to greater human wellbeing (including health, employment and economic development). We believe that conservation is not just about the preservation of special places but rather it is about negotiating and creating the world that we want for the future.

  2.5  The National Trust has powers to declare its properties inalienable. They cannot be sold or mortgaged, or, unless the Trust consents, compulsorily purchased without invoking a special procedure of parliament. This is a statutory designation which affords the highest level of protection to places of cultural or ecological value. It places a responsibility on the Trust to use its powers creatively for the public benefit.

  2.6  It is not possible to carry out conservation in isolation. It is essential both to influence and to be open to advice. Conservation is a participative venture, involving local people, businesses—including agricultural tenants—and all levels of Government in active partnerships.

  2.7  Conservation often needs to be innovative. Traditional practices cannot be relied upon to resolve many of our present day conservation problems. As an innovator, for example, the Trust is providing test beds and pilot sites for a number of "green" technologies and is an active participant in several leading edge environmental, conservation, education and economic research projects. Through pilot community involvement initiatives it is actively seeking new community based relationships.

RESPONSES TO SPECIFIC QUESTIONS POSED IN THE DISCUSSION DOCUMENT

3.  PRINCIPLES AND OBJECTIVES

Question 1: Is the vision set out in paragraph 2.1 the right one? Are the principles set out in 2.2 to 2.6 the best way to deliver that vision? What are the main challenges facing rural areas? What are the priorities for rural policy in the future and the contribution the public, private and voluntary sectors can make?

  3.1  The Government's broad vision as set out in this paper is both sound and encouraging. However, we would focus on the need to negotiate change as the primary challenge for rural areas. Throughout the 20th century, the protection of the countryside has been a principal driving force for a number of NGOs, not least the National Trust, and has also been a significant component of the rural policies of successive Governments. We remain protective of the features and attributes of the countryside that matter most to us but we accept that the countryside is changing and that some changes are necessary and welcome. We share the Government's view that we need to plan for the future and fact it with greater confidence but would emphasise that change must be genuinely negotiated.

  3.2  We have no doubt that the countryside must have thriving rural communities supported by adequate access to services and it must also contribute to national prosperity. We believe that it is increasingly important to promote a participative economy driven by local initiative and enterprise. Such an economy draws its strength from the particular resources of the region, landscape, food, skills, traditions etc rather than relying on major inward investment.

Case Study: Herdwick Wool

  Herdwick wool is a traditional product from the Lake District. For over 1,000 years, Herdwick sheep have been farmed in the area for their distinctive wool. Over recent years, however, the National Trust's tenant farmers have been struggling to make ends meet as prices have collapsed. At present there is a two year backlog of surplus Herdwick wool which has no apparent market.

  The Trust is working with its tenants to find alternative uses for this distinctive brownish-grey wool. It is already used to make carpets—which now furnish several Trust offices and holiday cottages—and we are currently exploring the possibilities of marketing it as loft insulation. It is already used for this purpose in New Zealand and following meetings with the Wool Marketing Board and an interested company we are hopeful that it will be used to insulate British houses in the near future.

  3.3  We believe that environmental protection is a global responsibility in which everyone shares. Local actions in the UK can affect the future of communities elsewhere in the world. Our vision therefore goes further than the Government's view that "the environment sustains the lives of those who live and work (in the countryside) or visit it." We would offer an alternative statement.

    "The Government wants to ensure that any change in the countryside will be planned so as to enhance the environment, locally and globally, now and for the future."

  3.4  There is a need for better information relating to both the environmental and social implications of development proposals. Regional and Local Environment Agency Plans (REAPs and LEAP's) are being developed and implemented by the Environment Agency to address the need for co-ordinated management of water catchments. Four English Statutory Agencies are developing an Environmental Capital Programme which helps to identify the environmental attributes and services that are most important in a locality. Countryside Character maps provide a base line for defining regional distinctiveness. Biodiversity Action Plans promote regional ecological strategies for the protection of species and habitats. All of these will help us to determine the relative "prosperity" of the countryside, but more could be done. The development of the Government's own headline indicators for sustainable development represent a step in the right direction. We believe that the Trust can have a role in contributing to an understanding of the inter-dependence of these components of prosperity and in the planning tools to accomodate them in development.

Case Study; Brancaster Activity Centre—Educating the public and consumers

  One of the Trust's most innovative education centres is the Brancaster Millennium Activity Centre situated on the North Norfolk coast. Funding has enabled the Trust to renovate the historic Dial House in a unique way, incorporating the latest renewable energy technology to supplement the energy requirement of the Centre. These include drawing heat from the mud flats using a heat exchange system, solar energy and wind power. Our whole approach has been one of environmental sustainability, a thread which runs through the choice of materials used in the restoration of the building to the educational programme on offer there. Not only can visitors study cutting edge environmental practices, but they can monitor the impact they have on the environment and be challenged to respond by thinking of ways in which they can reduce that impact.

  Visitors will be involved in recycling, composting and water saving and have first hand experience of what it is like to live in a more environmentally friendly way and the appropriate market products to look out for.

  3.5  We believe that the countryside is an important resource to promote spiritual refreshment and physical and mental health. The Trust has a significant contribution to make in this respect via the extensive access it provides to its properties.

  3.6  Both the protection of the global environment (Agenda 21) and rural economic sustainability depend on effective individual and community initiatives. It will be more than ever important for communities to have greater access to the expertise and advice they need and to have a greater influence on the future of the countryside. This will emcompass better co-ordination of access to training and, through the development of the emerging Regional Development Agencies and their medium to long-term strategies, unlocking collective funding to empower local communities. We return to this under 4.1-4.5 below.

Case Study: The North West Climate Impacts Study

  A partnership of the public and private sectors, including the National Trust, has formed a new group to model and prepare for the impact of climate change in the north west of England in the 21st century.

  The group is working on behalf of the North West Regional Chamber and has been asked to assess the impacts of rising sea levels, flood damage, extreme weather events and heavier and more intense rainstorms and to suggest approaches which will prepare the region for these changes.

4.  RESPONDING TO CHANGE

Question 2:  What are the best ways to improve business performance and employment opportunity in rural areas? What new employment opportunities would be acceptable in the countryside? How might the right industries be encouraged to locate there? To what constraints should they be subject? Are there specific issues relating to training needs (for example, for women, or for young people)? How might information and communications technologies and flexible working practices help rural economies?Question 4:  How do we decide what is most valued in the countryside and on what to target available resources and effort?

  4.1  According to Rural Development Commission figures, 1998, 41 per cent of rural employment is provided by businesses with no more than 10 employees. On the whole, the development of small businesses is welcome although not all provide significant opportunities for local employment as there may be an inadequate local skills base. Small to medium sized professional and service industry employers may relocate to rural areas but, without the appropriate local skills base, they attract skilled professionals from urban areas. We see the development of a strong and diverse skills base as a high priority for the Government in the immediate future.

  4.2  The current Countryside Agency/Countryside Council for Wales's Countryside Training Directory is a good example of the kind of traditional—and sustainable—activities and skills which the Trust believes should be supported in rural areas. However, the overlap—and in some cases duplication—with the land based training provided by Lantra, as the National Training Organisation for the land-based sector, is clear. A consistent point of contact provided at a local level would represent progress, and the track record and profile of Lantra in delivering local training both within and outside the traditional rural constituency suggests to us their primary suitability.

  4.3  We see opportunities for better co-ordination and streamlining of the management, publicising and funding of training schemes. A review of how disparate schemes with common aims might be brought together under a single medium term strategy (perhaps led in delivery terms by Lantra), underpinned by co-ordinated and stable funding—both pump-priming and revenue—should be undertaken. This would involve Training and Enterprise Councils (TECs), RDAs, Local Authorities, the CA, Lantra and officials from sponsoring Government departments.

  4.4  It is increasingly important to promote a regional economy driven by local initiative and enterprise. Such an economy draws its strength from the particular resources of the region, landscape, food, skills, traditions etc and relies less on major inward investment. The Trust would especially value economic development which is built on and therefore sustains the cultural and environmental capital of a region and maintains the diversity of regional characteristics across the UK. Support for regionally based entrepreneurial development should be a priority for devolved Governments and RDAs.

Case Study:

  The Holnicote Estate is a countryside property in the NE corner of Exmoor National Park covering 5,042 ha. The Trust has owned Holnicote since 1944 and it has been the estate's policy to encourage businesses other than agriculture either by allowing farm tenants to diversify or by letting houses or buildings to tenants to set up their own businesses. The results of this policy and practice are encouraging:

  Diversification has:

    —  increased tenants' income on four farms that would not otherwise be viable;

    —  provided an alternative income to support farm businesses when profits are depressed;

    —  broadened the tenants' outlook and experience;

    —  enabled eight tenants to live and work in the Trust's houses when they would not be able to afford the market rent for the house;

    —  enabled 13 businesses and families to live and work in the area;

    —  provided greater support for local shops, schools, clubs, societies, and village life in general;

    —  provided the following additional jobs:

    nine permanent full time;

    13 seasonal full time;

    two permanent part time;

    29 seasonal part time.

  4.5  A recent report by Northern Informatics notes that, at least in the north of England, small firms based in remote rural areas are relatively backward in terms of innovation and technology. These firms in particular concentrate on local markets and trade and work for other small businesses rather than larger companies or industrial markets. There are limited opportunities for growth. The report notes that the perceived need to extend the customer base suggests a useful role for telematics (linking computers with telecommunications). The report also notes that access to telematic services may help to sustain commercial services for communities in rural areas. As it will be some years before everyone has access to telematic services in their homes, the provision of local access points will be an important lifeline for employment and community wellbeing.

  4.6  There are significant differences between communities and economies in different parts of the UK but in all regions sustainable development which promotes prosperity must be an important aim. Prosperity is more than wealth, it should be defined as economic, social, environmental and cultural wellbeing. Planning at all levels should integrate these considerations, not to achieve a balance in every case, but to enable an informed negotiation of the optimum development to be worked out. It is important that this expanded definition is seen by Government and planners as an opportunity and not a constraint on economic development.

  4.7  At a national level, there will need to be better co-ordination between Government departments over the spatial impacts incompatibility of some of their policies (for example, increasing centralisation of health care and education is working against DETR's ethos of greater provision of local services), and also better co-ordination in the management of the different structural funds they control in order to support regional initiatives most effectively. We see much merit in the provision of a "one stop shop" for delivering support in rural areas.

  4.8  The new Rural Development Regulation—which will be accompanied by Rural Development Plans setting the scene for those "menu options" eligible for receiving grant-aid—should provide an opportunity to review structures and administrative methods. There will be an imperative on closer integration of DETR and MAFF and given the central role identified for training, education and local involvement in rural areas, DfEE and the Home Office should also have a role to play. We suggest that the RDAs and, in time, regional assemblies will be the natural conduits for framing such cross-cutting strategies. Their delivery is likely to reside in a blend of Government Offices for the Regions, local authority and Countryside Agency programmes, though again a single point of advice/access to the various schemes would be welcomed by rural communities.

  4.9  The priority given by RDAs to rural development will vary from region to region and there will need to be sustained pressure to maximise the allocation of resources to economic, social and environmental programmes in rural areas. It will be important for the Government to allow RDAs discretionary powers to adjust their spending upwards to ensure adequate funding for rural areas. With 80 per cent of the population resident and employed within urban and suburban areas it will be important for advocates for rural development to have convincing arguments as to why the countryside should attract public funds. The Trust has taken steps to provide this information in its Cornwall, Devon, Severn and Wessex Regions and this is described under 6.9 below.

  4.10  Sustainable development requires Government and businesses to account for previously hidden costs. This includes measures to ensure human health and safety as well as wildlife interests. The continued exploitation of "free" air and water and the elimination of industrial waste in an "out of sight, out of mind" way is no longer tolerable and neither is the uncontrolled exploitation of finite, non renewable, natural resources. Environmental taxes and tradeable permits are the main economic instruments to improve economic efficiency while meeting environmental objectives. Such taxes, for example the land-fill tax, can be used to fund environmental projects. It will be important to continue to apply pressure through taxes to discourage environmentally damaging economic and social activity. Ensuring that future economic development reverses the pattern of damage to key environmental functions must be the highest priority. The Trust is a strong believer in the principle of hypothecation of taxation, particularly in the case of environmental taxes, and the acceptance of this by the Treasury will be an important principle for DETR and MAFF to win (a precedent has already been set as part of the Integrated Transport Strategy). The Trust believes that the revenue raised from environmental taxation should be used to deliver associated environmental benefits.

  4.11  As things stand, it is unlikely that Lottery funds will make a significant contribution in helping to solve rural problems. Although funds will be available for specific projects they are focused on capital funding (with little or no provision for revenue expenditure) and matching funding must be available. Other sources of funding in rural areas, from statutory agencies, for example, are also directed towards the initiation of new projects and are unlikely to make a significant contribution to promoting rural development. There is a clear need for more revenue funding to ensure vulnerable schemes are supported beyond the pump-priming phase of development. The medium-long term strategies to be produced by the RDAs will be important in defining this principle.

  4.12  The Countryside Agency is consulting on a proposed "Planning for Quality of Life in Rural England". It suggests that planning should address all these dimensions and provide possible indicators to measure achievement. It proposes that the test of a new planning proposal should be "is it good enough to approve" rather than the present criterion, "is it bad enough to reject". If that proposal is adopted the onus will be on developers to demonstrate that all the criteria of sustainability are addressed. Such proposals are welcome, and we recommend that they are enshrined in Planning Policy Guidance.

  4.13  A key environmental principle should be that the planning system manages demand for natural resources. This means that planning measures must be based on resource availability and management of demand within the resource constraints—including end use—rather than perpetuating the predict and provide philosophy that currently prevails and which has led to the development of a number of capital intensive and unsustainable projects.

  4.14  In the medium to long term it is not certain that emerging settlement preferences will fit easily into the patterns determined when agriculture was the dominant rural employer and towns and cities were the focus of industrial development. Changing industrial activity means that a growing number of "footloose" busineses can locate in rural areas with greater reliance on electronic communication. Historically, too, towns have developed on flood plains around river crossings. Climate change, if it results in higher seasonal rainfall, may make houses in such areas uninsurable because of the increasing risk of flooding. Trying too hard to defend existing settlement patterns may be costly in financial and environmental terms and ultimately unsustainable.

  4.15  The Government has made proposals to strengthen Regional Planning Guidance. These will need to set out a strong framework for development acting as a key link between national and European spatial planning policies on the one hand and statutory and non statutory regional planning strategies (including the economic strategies produced by the English Regional Development Agencies), and local planning strategies, on the other. The Trust has supported the call by Wildlife and Countryside Link for regional sustainability strategies to set out key economic, environmental and social objectives to be pursued through Regional Planning Guidance.

  4.16  Features and attributes of key importance in the countryside still need special protection. There must be a strong presumption against development which will damage important archaeological sites, significant buildings or sites for nature conservation or intrude into areas of great beauty or cultural significance or create irreversible damage to environmental processes. Statutory designated areas set a base line for conservation of sites of biological and cultural importance. Indicative strategies in which planning authorities indentify in advance where certain types of development would be acceptable will help to ensure proper protection of important sites. Planning designations (such as AONBs) are well understood and would be an important component of an indicative strategy. Nevertheless, designations must not be used as a device to prevent appropriate development or to fossilise cultures or landscapes.

Question 3: What can be done to enhance the competitiveness of the agri-food industries and enable the agricultural community to make adjustments for the future?

  4.17  Since the war, agriculture has been protected from market trends too robustly and to its detriment. The accumulation of agricultural surpluses and the cost of the CAP is unsustainable especially as the European Union expands.

  4.18  There will always be the need for some form of intervention to ensure that agriculture is supported where appropriate and can deliver environmental and other "non-market" benefits. The Trust's vision for delivering support to farming encompasses a system founded on the delivery of the following environmental and social goods:

    —  high quality and safe food produced in a sustainable way;

    —  locally distinctive landscape which is active and vital and which includes and respects both natural and cultural components (high quality air, soil and water, biodiversity, archaeological features);

    —  appropriate recreation and access;

    —  community infrastructure and the promotion of its social diversity; and

    —  education which is reflective of town and countryside perspectives, and which promotes understanding of values, environmental and socio-economic processes and associated costs.

  Delivering these benefits will depend on taking a truly integrated approach to managing the land and, in agricultural areas, the Trust believes that the Whole Farm Plan approach is the best method currently available for achieving this. The Tyr Gofal scheme in Wales provides an excellent example of how Government can facilitate this approach. The Trust is also developing its own system as outlined below.

Case Study: Whole Farm Plans

  In 1996, the Trust appointed a Farm and Countryside officer in West Wales to set up and manage a project-providing information, advice and support to assist our tenant farmers and rural businesses to safeguard and develop their businesses both economically and environmentally. The appointment of a similar post in North Wales is imminent. A one year post has now also been created in Northumbria to analyse and prepare "Whole Farm Plans" across the region, while other Regions have this year submitted bids to develop similar initiatives.

  The purpose of these posts is to work in partnership with farmers and tenants of small rural businesses, to identify business development, environmental enhancement and access opportunities through the mechanism of Integrated Whole Farm Assessments. These Assessments look in detail at all aspects of the farming business and are founded on partnerships with tenants which identify and take forward opportunities for financial assistance in the form of local and national grant aided projects. The Trust aims to identify and listen to the needs and wishes of tenants and translate these into practical support which delivers common and balanced conservation, environmental, community and business aims.

  4.19  It is essential however that as the CAP is reformed the funding that previously supported food production is not lost to the countryside, but instead is redirected towards sustainable rural development and agriculture. The process of farming will need to change in many areas to achieve the right balance of environmental and social goods listed above at 4.18, but the activity of farming will remain critically important as the land use of a very large proportion of the UK's area. In the medium to long term a shift away from intensive to extensive agriculture in the uplands could have environmental benefits (particularly for biodiversity conservation and recreation). We believe that this should be one of the aims of the Government in implementing the reformed CAP.

  4.20  The social structure of farming will continue to change. Agri-businesses will dominate the most productive areas and elsewhere smaller scale farm amalgamations, retreat from marginal land, a resurgence of hobby farming and other types of small holding venture will create new patterns of ownership and land-use. Such changes need not be environmentally detrimental, but could affect the viability of local communities.

  4.21  Agriculture must demonstrate that it can be sustainable and it must be more publicly accountable for its impacts. Increasingly consumers will judge the quality of a food product on the way it is produced in terms of environmental and social factors, and increasingly there is likely to be a price premium for achieving this (or, conversely, a price penalty for not achieving it). There should be a single, plausible, fully coordinated, system for certifying to consumers that food has come from a sustainable managed source.

Case Study: Churchtown Farm, Cornwall

  Churchtown Farm is a tenanted National Trust farm situated at the mouth of the estuary of the River Fowey in Cornwall. The land is farmed organically by the tenants and produces top quality beef and lamb in a natural system which also adheres to the highest possible standards of animal welfare.

  Beef is produced from traditional breeds such as the South Devon and "Ruby Red" North Devon, which are suited to the climate and farmland of the area. The farm is also managed for the restoration of traditional coastal habitats and to encourage biodiversity and the conservation of landscape features.

  The Trust has provided assistance and advice to the tenants in equipping the farm with appropriate facilities (including the conversion of redundant vernacular buildings for modern use) and the Trust's own restaurant at Lanhydrock now sources its beef and lamb from Churchtown Farm. This relationship between tenant and Trust provides an additional outlet to the thriving network which has been established locally.

  4.22  We also believe that farm food can be more imaginatively marketed. Local and regional produce, grown, processed, packaged, stored and retailed within a radius of a few miles by individual initiative or as part of cooperative rural enterprise should be actively encouraged. It will help to achieve a realistic premium on locally grown food, to strengthen a regional character and economy and to improve environmental quality by minimising "food-miles".

  4.23  We are very keen to assist in shortening the line of production and in enabling local distinctiveness and quality to flourish. The Government should, for example, provide more centralised guidance on traceability criteria for local breeds and food technologies. UK growers should counter their growing lack of competitiveness in European and World markets by adopting a "BUY LOCAL" motto: the Government should seriously consider resourcing a national marketing campaign to promote this approach. Farmers need to be assisted in negotiating the legal issues, compliance standards and general business aspects of local marketing initiatives.

Case Studies: Promoting Local Production

  The Trust frequently promotes goods and values which the supermarkets cannot provide. The example set at the Trust's Lanhydrock restaurant, quoted above, is repeated elsewhere; farm shops such as that run on our Kingston Lacy property provide an outlet for quality food and encourage the development of an "indigenous" local market with short chains of production.

  The "Fellbred" branding exercise, supported by the Trust's North West Region in Cumbria, is a further good example of a scheme which seeks to develop for the producer a premium for the goods which is based on local quality and regional distinctiveness. At present it delivers up to 20 per cent added economic value.

  4.24  New technological applications in agriculture may lead to some more environmentally benign practices as fertiliser and pesticide applications are more precisely targeted for example. Other technologies, such as GMOs are more controversial. We see benefit in utlising the productivity of the best agricultural land but would be concerned that the technologies which enable that to happen should, at maximum, sustain basic environmental functions of soil conservation and protection of water (both stocks and quality). We also believe that, as a condition of this development, provision must be made for conservation of key habitats and, wherever possible, for improving the connectivity of habitats. The most vulnerable habitats will need protection well beyond their visible boundaries in order, for example, to prevent wetlands from drying out or becoming contaminated or to allow woodlands to colonise adjacent land.

  4.25  Forestry has only limited appeal as an alternative productive land use to agriculture. Higher grants and relaxation of constraints on restoring newly established plantations to agricultural use would encourage more planting but, in view of likely restrictions on access, would achieve only modest public benefit. Woodland creation for long term environmental and social benefit, especially for wildlife habitat and public access, fully justifies the present level of grant support in England. However, while access to forested land can be secured through targeted grant aid, it is not clear that forest land would be the preferred destination for visitors if open land was more freely available for access than it currently is. In addition, the Trust believes that there is much scope for the further development of energy coppice (plantations of fast-growing trees periodically harvested and burned) as a contributor to the search for sustainable and renewable energy solutions.

5.  STRONG COMMUNITIES

Question 5: What do you think are the main concerns for the future in the provision of services to rural communities? What do you think are the main priorities? How can these be addressed in the most cost effective manner? Are there new steps that Government, local providers and rural communities themselves can take to ensure the availability of accessible services?Question 6: What are the most effective ways to help turn around the problems of communities in decline? Are there circumstances in which managing the consequences of decline will be the appropriate course of action? How can community organisations, such as women's groups, be supported?

  5.1  Different social problems need different solutions. In declining communities the most important need may be skills training and incentives and support for the development of small businesses. But access to services is also important, for example: pubs, shops, post office, banks, schools, social services, medical services, utilities, protection from crime and entertainment. The decline in the availability of public transport means that even in apparently prosperous areas some people do not have easy access to all essential services. The increasing variety of telematic services which could accelerate the decline of retail and financial service activity in market towns will perhaps help more remote rural communities where a single shop could provide telematic access to banking and various retail services. Reintroduction of mobile services, shops and libraries and banks, for example, and the development of the Post Bus service are also potential solutions for some communities. Such developments would need commercial or financial incentives.

  5.2  Whether Parish Councils represent the appropriate conduit for this remains unclear; they have both strengths and weaknesses in terms of developing local leadership and community representation or, conversely, appearing to perpetuate cliques and self interest. What is lacking is an understanding, based on research, of what local community groups can provide in terms of self-support and promotion. The Government is best placed to undertake such a review and to clarify how the expectations of local communities vested in their own decision making and discursive bodies can be realistically defined and met. The Trust sees a strong potential role for community-based and democratically transparent groups to act as catalysts for unlocking the special knowledge and skills inherent in local individuals; local voices provide the best expression of local distinctiveness. Such forums, if properly resourced and guided, could also take a lead role in promoting self-help and act as the vehicle for exchanging good practice both within and between communities.

  5.3  In more practical terms, in helping to meet other needs it should also be possible for communities (adequately resourced) to call on local contractors to undertake appropriate development or implement remedial actions in transport provision, water and waste management thereby increasing local employment. In many areas of its work the Trust preferentially employs local contractors.

Case Study: Supporting Local Business

  In 1997-98 almost £1 million of building related work was undertaken at National Trust properties in the Northumbria Region. In addition, in the same year the Trust spent £1,056,600 with local businesses and employs 121 regular staff, all who live locally, at a cost of nearly £987,700.

  The Trust in the region has over 70 builders and craftsmen on its "approved list" and a parallel commitment to buy local whenever possible. For example, G Wouldhave Limited was founded in 1993 and won as one of its first contracts the restoration of the Column of Liberty at the Gibside property. The business now employs over 20 experienced and skilled craftsmen and as the founder George Wouldhave comments, "The National Trust was one of my first clients and working with them over the years has meant that I'm still in business."

  5.4  The most vulnerable communities are those which have been dependent on a small range of declining economic activities such as farming and mining. Such communities are equally vulnerable to new large scale employers which will themselves be vulnerable to closure as victims of global industrial trends. These communities will benefit most from diversity of small and micro businesses. In order for local people to benefit, as well as incomers, a priority need is for re-skilling and entrepreneurial support. Our comments in 4.2 and 4.7 above concerning training delivery and education are very relevant here.

  5.5  Long established rural activities, including hunting and other field sports, together with agriculture have sometimes been fiercely criticised and, in the case of deer hunting with hounds, for example, subjected to detailed scientific scrutiny. The National Trust has taken the view that scientific evidence of undue suffering is sufficient grounds for deciding not to renew deer hunting licenses on its land (but allows fox hunting and other field sports to take place where appropriate). What is also clear, however, is that rural social activities—which can be associated with traditional field pursuits—contribute greatly to the health of thriving and participative rural communities. They promote communication between and within communities and act, in many cases, as the social glue binding often dispersed communities. It is important that the Government recognises this and puts in place support mechanisms which enable community access to services and facilities which allow these activities to continue where appropriate. Village halls, local public houses, village greens, effective public transport: these are all examples of facilities which make up the mosaic underpinning rural social activities.

  5.6  Finding out what is most important to local communities will provide the key to tailoring local solutions to local needs. They will be in different areas of the countryside. The Trust has recently pioneered its own system to promote shared strategies which meet local needs and aspirations.

Case Study: Statements of Significance

  The National Trust has recently embarked on a programme to identify and understand what really matters in the places we manage. The exploration covers economic, social, environmental and cultural perspectives, often extending beyond the boundaries of the property. Consultation with stakeholder groups, including local communities, neighbours and visitors is being developed as a major part of the programme. This process can form the basis of new social relationships which will lead to greater community participation in the care of their environment and could lead to the development of community management partnerships for some sites.

6.  A FAIR AND INCLUSIVE SOCIETY

Question 7: Does more need to be done to ensure that national initiatives fully respond to rural needs? Are there other measures to be taken to tackle problems of social exclusion in rural England? Are particular measures needed to give a voice to and help groups such as women, the elderly, the young, the ethnic and other minority groups and those with special needs?

  6.1  The Rural Group of Labour MPs has recently published a paper (Equity is the Issue), setting out the case for fairer Government funding for rural communities. The Trust would share their view that the Standard Spending Assessment (SSA) formula is unreasonably biased towards urban needs so that metropolitan areas receive 20 per cent more SSA per head of population than shire counties and we would welcome early indications from the Government that there are plans to implement more equitable arrangements.

  6.2  We note that disaffected groups, especially young people, may respond to economic and social exclusion in ways that are damaging to all: crime, violence and drug abuse. We welcome the Home Office's Social Exclusion Unit report "Bringing Britain Together", and especially the proposal to set up 18 Policy Action teams. These will focus on community self help and voluntary action in 44 poor neighbourhoods through collaborative action across Government departments, local government and the voluntary and community sectors. We also welcome the Government's New Deal allocation of £800 million over three years to some of the worst off communities. It is important that rural areas benefit fully from initiatives of this sort and at present the Policy Actions teams have an exclusively urban focus.

Case Study: Newcastle Inner City Project

  There are a number of initiatives where the Trust is working with inner-city communities to help improve access to and understanding of the countryside. This is being promoted through the provision of transport, the organising of particular events and, perhaps most importantly, to assist in improving people's confidence and abilities to visit and enjoy the countryside.

  In 1988 the National Trust's Northumbria Region set up the Newcastle Inner City Project. The aim of the project is to build up confidence through informal countryside education. The programme has worked with young single mothers, 14-16 year olds (many of whom have been expelled from school), active people in their 60s, and members of a local history society. The activities start locally, for example with ice skating outings, and progressively move farther afield with participants building up the confidence to explore and enjoy the countryside during the day and residential trips.

  Local benefits result, for example, with some of the single mothers returning to school and young people learning new skills and gaining the confidence to be self-sufficient. The successful activities of the project are now being used as a model to provide information and guidance for other youth and community groups in Newcastle.

  6.3  The Trust welcomes the changes in active labour market measures which have been implemented since the election. These have substantially increased the help available to the unemployed and other socially excluded groups; launching the New Deal and creating employment zones and other intermediary schemes have made a real difference. However, existing schemes are also being retained, such as the European Social Fund measures and grants delivered under the Single Regeneration Budget. As a result it is becoming clear at both local and national level that there is a lack of coherence in the approach of various active labour measures.

  6.4  This leads to organisations like the Trust being unaware of the full range of help which is available. Potential partners are further discouraged when they are informed of the confusing contradictory arrangements, criteria and paperwork for attached to the various schemes. For example, there exists widespread misunderstanding of the Job Seekers Allowance, particularly amongst Employment Service staff; this can act as a serious barrier to unlocking the volunteering and training opportunities available to individuals. In addition, there is often fierce competition at local level for available funding and the frustration which this results in acts as a major disincentive to the pursuit of opportunities.

Case Study: The Link between Volunteering and Employment

  A high success rate in the outcomes for the National Trust's unemployed volunteers has been reported. Many have progressed from the experience of voluntary work to applying for, and succeeding in obtaining, paid employment both within and outside the Trust. Others go on to further education, and in conjunction with training providers, we are increasingly able to offer NVQs.

  A recent survey of 25 volunteers who worked with the Trust's North West Region in the Lake District revealed that seven secured permanent or temporary posts with the National Trust, 12 obtained employment with other environmental organisations and six went on to higher education.

  6.5  Social exclusion arises because of the gap between the haves and have-nots in society. It is exacerbated by a lack of supportive networks and contact with others. Society must find the means to support the self esteem and social worth of individuals in the poorest quintile. Participation in community links projects and volunteering activity can be a means to strengthen confidence and involvement.

  6.6  Lack of affordable housing is a problem in rural areas. In some regions the cost of housing is so high that even relatively well paid people have difficulty in affording a house. Affordable housing is necessary to sustain a vibrant community in all parts of the country. Active communities will need people who are able to undertake many types of work, not all will be highly skilled and well paid. The Trust has direct experience of problems faced by its own staff in moving to parts of Britain where house prices are high.

  6.7  The Rural Group of Labour MPs has also noted that rural authorities have relatively few council houses and the costs of new buildings combined with stricter planning regimes present "often insurmountable obstacles to the provision of social and affordable housing for rural communities". The Trust has supported the development of affordable housing on its own land and believes that the shortfall against the target of building 80,000 between 1990 and 1995 affordable houses, as recommended to the previous Government by the Rural Development Commission (by 1997 only 17,700 had been built), needs to be addressed as a matter of urgency. Social Housing policies and targets are needed for rural areas. Rural areas have been subject to housing policies which have a predominantly urban focus.

Case Study: Affordable Housing at Luccombe, Somerset

  Luccombe is on the Holnicote estate within the Exmoor National Park. The village is a designated Conservation Area and the National Trust owns the whole parish, except for about 70 acres. Only housing schemes which receive the enthusiastic support of the majority of the parish, and are developed in areas with a proven housing need are accepted.

  The proposed site in the middle of Luccombe village met these criteria. The Trust granted a 90 year lease to the West Somerset Rural Housing Association and influenced the design of the buildings. Three rendered terrace houses were built using a simple design in keeping with the character of the village.

  The houses received first prizes in the Building in the Countryside section of the Royal Show in 1992 and also a Highly Commended in the Civic Trust Award scheme.

Question 8: How can objectives of improving recreational and tourism opportunities be met sensitively, and balanced with the needs of small communities, individual businesses and the environment?

  6.8  There are 1,300 million day trips to the countryside each year and 20 million UK residents take their holiday in the countryside. There are 15 million regular walkers in England. The National Trust is persuaded of the importance of increasing and improving opportunities for access to the countryside as a major contribution to the health and wellbeing of the population. We support the Government's objectives to improve opportunities for access to rural areas. Research by the Centre for Rural Economy at Newcastle suggests that a significant proportion of farmers are prepared to accommodate more extensive public access, though some are fiercely opposed to the idea. As the development of the legislative framework for increasing access is progressed it will be vital that the Government does not lose sight of the increased administrative and financial burdens which both local authorities and private landowners will be asked to shoulder. Increased central resources for improving and then sustaining the infrastructure for providing properly managed access in the countryside and on the urban fringe will be required.

  6.9  Many rural areas, including Cornwall and the National Parks are economically dependent on tourism to a significant extent. In the South West of England, for example, 21 million visitors spend around £4.6 billion each year to create 225,000 actual jobs. The quality of the landscape (as opposed to other attractions) contributes between 30 and 40 per cent of the visitors, the spend and the employment benefit. Tourism also helps to sustain rural services which equally benefit local people. The Trust has very much welcomed the publication of the Government's own sustainable Tourism Strategy and it is clear that the underpinning ethos of that strategy can be used as a foundation for supporting and regenerating rural economies.

Case Study: Value Our Environment

  A year long study into the impact of the National Trust's work in the South West has been carried out by Tourism Associates. This study represents the first comprehensive attempt to measure the economic importance of the landscape in human terms and the expenditure required to sustain its quality.

  Over 2,000 visitors to Trust and independent sites were carefully interviewed to establish the importance they attach to the conservation of the landscape and its contribution to their quality of life. Spending patterns generated by these visits and Trust activities were then modelled to indicate the indirect and induced economic impact and employment opportunities within the economy which arise as a result of the obligation to care for landscapes of outstanding natural beauty or biodiversity value.

  The survey revealed that 21 million visitors spend around £4.6 billion each year and create 225,000 actual jobs. The quality of the landscape (as opposed to other attractions) contributes between 30 and 40 per cent of the visitors, the spend and the employment benefit. (Valuing Our Environment, Tourism Associates, 1999). Tourism also helps to sustain rural services which equally benefit local people.

  6.10  However, we should also be aware of the cumulative effect of tourist activity and its impact on the environment; the Government must take responsibility for ensuring that a planning framework is established which enables opportunity for enterprise coupled with appropriate regulation. We see an enhanced role for awards as recognition for enterprise and raising the profile of good practice in sustainable tourism. Local ownership and involvement in finding and paying for solutions to the negative impacts of tourism should also be encouraged. The Trust has made significant strides in promoting schemes in some of its most vulnerable areas.

Case Study: Visitor Payback

  In April 1999, the National Trust launched "Caring Tourism" a visitor payback scheme which encourages visitors to give money to assist the conservation and management of the places they visit.

  Research has shown that the quality of the environment is increasingly important for visitors and that they are willing to contribute to the preservation of the environment they have come to enjoy. This is particularly true amongst visitors who like exploring heritage and countryside. Caring Tourism offers an opportunity for them to contribute directly to the local and conservation needs of the places they are enjoying to link directly places visited with local and conservation needs and thus the contribution the visitors can make to the places they visit.

  Hotels participating in the scheme ask their guests to donate £1 to local Trust conservation projects. On arrival, each guest is given a leaflet describing the National Trust scheme and highlighting local conservation projects assisted by the scheme. They are asked to agree to a voluntary contribution of £1 which will go to help fund these projects and the donation is automatically added to their bill unless they have informed the hotel reception otherwise.

  The scheme is still in its infancy, but the Trust hopes that it will result in participating hotels attracting more visitors because of their support of the National Trust; that visitors will welcome the opportunity to invest in their heritage and countryside while enjoying them; and that much needed funds to support the Trust's conservation work.

  6.11  However, there is a perception in some regions, North East England, for example, that while individual attractions are advertised, the tourist potential of the whole area is not being adequately promoted. A regional planning framework for tourism is needed. Within that framework tourism ventures should be at a scale which reflects the character and sensitivity of the local environment, the social circumstances of the locality and the economic need.

  6.12  How this is produced in harmony with the cultural strategies which the Government is seeking that Regional Cultural Consortia are preparing must be resolved. There are clear potential synergies between the two, but also potential areas of tension and/or overlap. Guidance from Government should be prepared to clarify how tourism fits into the wider picture of increasing devolution.

  6.13  The Trust also perceives that there is currently a lack of quality in the data being collated and a similar lack of appreciation of the potential environmental impacts of tourism projects and increased access to the countryside. The Government should maintain and enhance the Countryside Recreation Network as a primary means for bringing best practice to the attention of disparate Government agencies and for delivering better co-ordinated research into trends and impacts.

Case Study: Purbeck and Sustainable Tourism

Purbeck Heritage Committee

  The trust actively works with other organisations to draw up plans for managing and developing tourism. In Dorset, for example, the Trust is a member of a liaison group called the Purbeck Heritage Committee. Purbeck is an area on the south coast which enjoys both Area of Outstanding Beauty and Heritage Coast designations. It has a rich diversity of landscape, wildlife, historic sites and attractive towns and villages. About 4.5 million visitor days are spent in the area each year and visitor pressure is causing problems in terms of traffic congestion, footpath erosion and threats to wildlife.

  The Purbeck Heritage Committee was set up in the face of these pressures to co-ordinate a strategy for protecting the character and environment of Purbeck and to promote sustainable tourism. Membership includes environmental groups, the Regional Tourist Board, the National Farmers' Union and county, district and parish councils.

Studland

  At Studland Bay in Purbeck, the Trust is planning to build a "green" environmental education centre. A wind turbine and solar energy will feature in the design of the new building enabling visitors to study sustainable "green" management inside the centre as well as the unique marine ecology, and heathland outside. Studland Bay is part of a National Nature Reserve, Site of Special Scientific Interest and Area of Outstanding Natural Beauty. The centre will be used as a study base for approximately 20,000 educational visitors who come to Studland each year to study tourism, coastal management, coastal erosion and dune formation. The centre will be positioned to gain maximum daylight and heat from the sun. It will be made of timber from the nearby National Trust Kingston Lacy Estate and use locally sourced, sustainable, recycled and reclaimed materials where possible. A wind turbine will provide power and a wood burning stove will provide additional heating. Rainwater will also be collected.

7.  WORKING IN PARTNERSHIP

Question 9: Is the distribution of responsibilities between the different levels of Government right? Is there more that could be done to improve performance and integrated programme delivery? What mechanisms might be introduced, either in Central Government, or at other levels to ensure that rural issues are considered in policy making?Question 10: What is the right balance between recognising the different nature of rural areas whilst also ensuring a consistent approach to developing and delivering policies across the country? How can connections and understanding between town and country be strengthened? How should policies reflect particular interdependencies (such as between market towns and their surrounding areas; or between consumers and what farmers produce)?

  7.1  Communities are changing in response to two major trends. In some places, the rural population is increasing as a result of people leaving towns to settle in rural areas. These communities appear prosperous, employment is high amongst the under 60s, many, but by no means all, people have a car and relatively easy access to shops and other services which may be several miles away. Such communities appear protectionist and resistant to change. Other communities, often in more sparsely populated areas, have found that traditionally stable employment, for example, in agriculture and mining has declined and alternative opportunities for employment and economic development have been slow to materialise. Such communities appear to be in decline.

  7.2  Although they may not be so stable and cohesive as once they were, communities formed by people who live in close proximity to each other, are important to most people. While it may be convenient to distinguish between urban and rural communities, there are more similarities than differences. Technically skilled people can move between town and country with relative ease to pursue new employment and business opportunities. Less technically skilled people are faced with falling incomes and difficulty in finding work wherever they are. Many people who participate in field sports derive their income from urban areas and some live there.

  7.3  Environmental protection and sustainable development both depend on the economic and social interdependence of rural and urban areas within a region. As well as still providing a large proportion of food and much of the quarry stone and timber consumed in the UK, the countryside is a place for many recreational activities, a source of adventure and a depth of historical and ecological experience. Large towns and cities will remain the principal economic generators and serve as centres for shopping, entertainment and many key services as well as cultural innovation. Many families in rural areas depend on one or more towns for employment. We understand the economic and cultural vitality in this relationship and therefore support the Government's emphasis on strengthening the relationship between town and country.

  7.4  However, we would go further. We see the need for more imaginative planning tools as a means to develop the relationship and less reliance on the sometimes constricting influence of designations. We are fully supportive of the need to revitalise towns and cities and we are persuaded of the considerable potential for high quality, dense urban brownfield development, however we also see the need for a variety of urban green space, from formal parks and large community sports facilities to pocket parks and semi natural urban community woodland. If this means urban expansion, then strategies must be planned to maximise the long term environmental, economic, social and cultural wellbeing of communities. A key component of this planning would be the integration of public transport provision with every development.

  7.5  Both the Regional Development Agencies and the Regional Planning Conferences will have a key role in integrating planning for urban and surrounding areas. There will be pressing urban concerns but it will be important that the Regional Planning Guidance provides a strategic framework for the whole region which fully integrates rural and urban interests, and ensures that development proposals and planning structures at all levels do not persist in addressing town and country separately. Similarly, the relatively small representation for rural issues on the boards of the RDAs remains a cause for concern. It will be essential that an equitable division of strategic aims, objectives and funding are devoted to urban and rural concerns during the production and delivery of Regional Economic Strategies.

  7.6  We are particularly concerned by the consequences of large businesses, including retail outlets, development at the urban fringe. They are contributing to a range of unwelcome environmental and social impacts, there is evidence that they are causing the decline of many small urban businesses. While the problem appears to be widespread it may be of greatest economic and social consequence for small to medium sized market towns in rural Britain which are losing town centre retail and service outlets. The introduction of "sequential testing", which requires planners to search for development for food retailers and leisure complexes within towns before allowing edge-of-town and out-of-town development is beginning to take effect. We believe that this requirement needs rigorous application and co-operation between neighbouring planning authorities to ensure effective compliance.

  7.7  The problem of market towns will be exacerbated by the increasing range of telematic services which is likely to result in the closure of banks, building societies, insurance services and travel agents, for example. It is possible that small market towns will undergo further significant change in character. It will be important for planners to negotiate a new future which will include promoting new businesses and developing more residential opportunities, services and high quality community space within market towns.

Question 11: How should performance against objectives be measured? What sort of indicators might be used (in respect of each of the areas covered in Questions 1-10)?

  7.8  Rather than trying to pin indicators to specific points raised throughout the document, we suggest that the following list can be used as a non-comprehensive basis for developing more tailored and specific criteria to measure how the disadvantages faced by rural areas are being addressed:

  Social:

    —  cultural/community identity (involvement in local cultural/environmental activity);

    —  regional population trends away from/to rural areas;

    —  trends in provision of local bus services;

    —  trends in availability of low cost housing in relation to trends in individual wealth;

    —  leisure time indicator/recreational visits to rural areas;

    —  human health trends (such as, working days lost through stress); and

    —  trends in environmental choices (such as popularity of sustainable energy sources).

  Environmental:

    —  per capita energy budget (generation and consumption within a region);

    —  renewables energy—per cent contribution to total energy consumption within a region; import-export budget, per cent resource available for further development;

    —  water—import-export budget, catchment transfer, consumption per capita trends, per cent waste water recycled, water quality trends, ground water depletion/low river flows incidents;

    —  air—air quality trends;

    —  sewerage—treatment standards, pollution events, infrastructure investment, bathing waters directive compliance;

    —  wildlife—habitat/species incidents, positive/negative trends;

    —  transport—fuel consumption trends, infrastructure investment, vehicle ownership numbers trends, food-miles; and

    —  wastes—import-export budget, recycling trends, waste management infrastructure investment, contaminated land trends (reclamation/new sites).

  We would welcome a further discussion about the application of these broad indicators which we realise represent a far from exhaustive list and which will require further refinement.


11   National Trust Definitions: Rural means anywhere in the countryside or in small towns of up to 10,000 population, but any distinction between urban and rural is arbitrary to a degree. Sustainability in practice is to find flexible, adaptive and reversible solutions to environmental and socio-economic problems. Community is used here to define groups of people who live in the same geographic area. Back


 
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