Memorandum by Gallaher Group Plc
THE TOBACCO INDUSTRY AND THE HEALTH RISKS
OF SMOKING (TB 8)
APPENDIX 3
9. SUMMARY OF
VOLUNTARY AGREEMENTS
AND KEY
PROVISIONS1971 ADVERTISING
AND LABELLING
Health warnings to be introduced on cigarette
packets:
"WARNING by HM Government. SMOKING CAN DAMAGE
YOUR HEALTH".
References to this warning in press and poster
advertisements were also prescribed.
1974 ADVERTISING
AND LABELLING
Extension of health warnings to include cinema
advertisements and promotional devices not covered by the 1971
agreement.
The agreement also provided for signs displayed
at sporting or other events to be completely obscured during the
period of television coverage.
Manufacturers were also required to take steps
to avoid the distribution of promotional material to people under
18 years of age.
Coupons in cigarette packs would also carry
health advice by HM Government.
1975 SUBSTITUTES
AND ADDITIVES
Following publication of the First Report of
the ISCSH in 1975, the companies agreed to abide by the guidelines
on tobacco substitutes and additives in all respects.
The companies also agreed to inform the Department
of Health and Social Services of the additives being used so that
the Department could maintain an up to date register of the additives
in use.
1976 ADVERTISING
AND LABELLING
Inclusion of tar group information on cigarette
packets and in advertisements.
Further restrictions on the advertising of tobacco
products and cinema advertising of cigarettes or hand-rolling
tobaccos (unless in an X-rated film).
Advertising of free cigarette samples in newspapers
and periodicals banned and the issue of free samples of cigarettes
restricted to an adult to adult basis or by personally addressed
mail to known adults.
1977 PRODUCT
MODIFICATION AND
ADVERTISING AND
LABELLING
Advertising of "high tar" (29mg or
more) cigarette brands in the press, posters and cinemas to be
discontinued.
Best endeavours to be employed by manufacturers
to ensure that no cigarette brands appear in the "high tar"
group after 31 March 1979.
No new cigarette brands yielding 23mg tar or
more to be introduced, nor existing brands intentionally raised
above 22mg.
Advertising of cigarettes in the "middle
to high tar" (23-28mg) group to be discontinued from 31 December
1978.
A disproportionate amount of advertising to
be spent in relation to total sales to the promotion of cigarettes
yielding less than 17mg tar.
Companies to follow guidelines on testing and
marketing products containing tobacco substitutes and/or additives
promulgated by the ISCSH in its first report and any subsequent
guidelines.
Companies to notify the Department of Health
and Social Security of additives and/or substitutes to which the
ISCSH has given its consent for commercial use.
ADVERTISING AND
LABELLING
Revision of the wording of the health warning
to become:
"HM Government Health Departments' WARNING:
CIGARETTES CAN SERIOUSLY DAMAGE YOUR HEALTH".
Packets containing hand-rolling tobacco to carry
a Government health warning.
All cigarette advertising films at cinemas to
carry the revised health warning.
Cigarette brands in the "middle to high"
and "high tar" groups not to contain coupons or trading
stamps.
SPONSORSHIP OF
SPORT
Signage at sporting events to be further limited
and sponsorship expenditure to not rise in real terms above the
1976 level.
Restrictions on brand recognition at sporting
events. Sporting participants and their equipment not to carry
brand names or symbols during the course of a televised event,
subject to some exceptions. The production of publicity material
suitable for or with particular appear to children to be discouraged.
1980 PRODUCT
MODIFICATION AND
ADVERTISING AND
LABELLING
Sales weighted average tar yields of cigarettes
to be reduced to 15mg by the end of 1983 and no new products that
exceed the sales weighted average of brands in the middle tar
band to be introduced.
A 30 per cent reduction in cigarette poster
advertising expenditure and no cigarette advertising to be placed
near schools or playgrounds.
New health warnings to go on cigarette packets
and posters and the area dedicated to the warning to be increased
by 50 per cent on posters (from 6 per cent to 9 per cent).
No more advertising on television of tobacco
goods with the same name as cigarette brands.
Steps to be taken to discourage manufacturers
of non-tobacco products from including tobacco brand names or
designs on goods with special appeal to young people.
Promotional offers to be confined to adult smokers.
Unaddressed and anonymously addressed mail deliveries of offers
to be discontinued.
No media advertising of cigarettes with tar
yields of 20mg or more.
No contracts to be renewed or entered into for
cigarette advertising on the exteriors of privately owned vehicles.
Up to £1 million a year to be provided
by the manufacturers to fund independent monitoring research into
the effects of product modification as proposed by the ISCSH.
1982 SPONSORSHIP
OF SPORT
Government health warnings to appear on press
and poster advertising for, and on agreed static promotional signs
at, sponsored sporting activities.
The Minister for Sport to be informed of sport
sponsorship plans.
In addition, the Minister to be consulted with
regard to any proposals to sponsor a sport not previously sponsored.
Activities in which the majority of participants
are under 18 years not to be sponsored.
Sponsorship of non-televised, minor and amateur
activities to continue.
Best endeavours to be used to keep expenditure
on media advertising and promotional activities within a reasonable
proportion of total sports sponsorship expenditure.
1983 ADVERTISING
AND LABELLING
Advertising of cigarettes yielding 19mg tar
or more to cease.
Health warning increased to 15 per cent of advertisement
surface area:
"DANGER: HM Government Health WARNING: CIGARETTES
CAN SERIOUSLY DAMAGE YOUR HEALTH"
Advertising material for display at retail sales
points (occupying 40 square inches or more) to have health warning
and tar group occupy 15 per cent advertising space. Where no tar
group is incorporated, health warning to occupy a space equivalent
to 10 per cent of the advertisement.
1984 PRODUCT
MODIFICATION
Average tar yields of cigarettes to be reduced
to 13mg by the end of 1987 and no brand to be reformulated to
yield over 18mg.
No brand with a tar level above the sales weighted
average for the "low to middle" and "middle"
tar bands (between 10mg and 18mg) to be introduced from 1 January
1985.
Information on tar, carbon monoxide and nicotine
yields to be supplied by tobacco manufacturers.
Tobacco manufacturers will continue with the
existing arrangements in relation to the control of substitutes
and additives.
The testing of substitutes and additives is
extended to include new additives in cigarette papers.
A revised tar group structure was agreed to
take effect from 1 January 1985.
1986 ADVERTISING
AND LABELLING
Advertising of brands yielding 18mg or more
tar to cease.
Cinema advertising for all cigarettes and hand-rolling
tobacco to cease.
Introduction of a new range of health warnings.
The space provided for health warnings and for
ratings on posters and press advertisements to be increased from
15 per cent to 17.5 per cent of the available area.
Funds of £1 million per year (for the duration
of the agreement) to be provided by tobacco manufacturers to campaign
against the illegal sale of cigarettes to children under the age
of 16.
Expenditure on poster advertising to be frozen
in real terms at 50 per cent of that in the year ending 31 March
1980.
New rules to prevent cigarette posters being
positioned close to schools.
No cigarette brand advertising on logos or "give
aways" to children at events sponsored by tobacco companies.
No cigarette advertisements to appear in magazines
with a female readership of over 200,000 where a third or more
readers are aged between 15-24 years.
The agreement would be monitored by a new Government/tobacco
industry committee under an independent chairman (COMATAS).
1987 SPONSORSHIP
OF SPORT
Restrictions increased with respect to the placement,
design of, and the number of promotional signs to be exposed to
television coverage.
Health warning on event advertisements to occupy
15 per cent of the surface area and state:
"Warning: Smoking can cause fatal diseases.
Health Departments' Chief Medical Officers".
Less than 20 per cent of sponsorship expenditure
to be used for the promotion of an event.
The agreement to be monitored by COMATAS.
1991 ADVERTISING
AND LABELLING
New warnings to be printed on cigarette packets.
Measures increased to protect children and young women from tobacco
advertising.
Reduction of permanent shop-front advertising
near schools.
Extension of the ban on poster advertising visible
from schools to posters visible from children's playgrounds.
Extension of the ban on advertising in certain
young mothers' magazines to cover a wider range of magazines.
Changes to the code governing promotional offers
of tobacco products.
Branded advertising on tobacco companies' vehicles
to carry health warnings from 1992.
Permanent shop front advertising to be reduced
by 50 per cent over a period of five years.
1994 ADVERTISING
AND LABELLING
Surface area of press and poster health warnings
to be increased to 20 per cent and to introduce more direct health
warnings eg "SMOKING CAUSES CANCER". Introduction of
health warnings on cigar and pipe tobacco advertisements covering
10 per cent of the total area.
A reduction in cigarette poster advertising
expenditure by 40 per cent.
Permanent shop front advertising to be withdrawn
by the end of 1996.
No advertising within 200 metres of places of
education, or on videos, computers or vehicles.
The removal of all small poster advertising
for cigarettes and hand-rolling tobacco, including bus stop advertising.
The removal of all mobile advertising for cigarettes
and hand-rolling tobaccos, including advertisements on buses and
taxis.
All point of sale advertising material to carry
health warnings.
The introduction of health warnings on certain
promotional materials, eg beer mats and ashtrays.
The prevention of use of humour in cigarette
advertisements likely to have a particular appeal to the young.
COMATAS expenditure to be increased.
1995 SPONSORSHIP
OF SPORT
Signage and advertisements at sporting events
to carry health warning:
"TOBACCO SERIOUSLY DAMAGES HEALTH"
and occupy 20 per cent advertising space.
Expenditure on sponsorship reduced.
Advertisements for tobacco-sponsored events
not to be displayed within 200 metres of schools.
Cinema advertising of tobacco-sponsored events
to be prohibited.
Arena signs at non-televised events to carry
health warnings.
1997 APPROVAL
AND USE
OF NEW
ADDITIVES
All additives used in tobacco products in the
UK to be permitted by the Department of Health prior to going
on sale.
Additives to be published in a permitted list
by the Department of Health.
Manufacturers to supply the Department with
a list of adhesives and tobacco processing agents currently used
in order that the Department of Health could compile an historical
list as for other additives.
Manufacturers to provide annual certificates
of compliance about all additives used by the companies in the
course of manufacture.
September 1999
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