PERCENT SPEND BY NEWSPAPER GROUP
| Imperial | Marlboro
| Gallaher | Total
|
News Group | 31 | 36
| 30 | 32 |
MGN | 31 | 15
| 25 | 24 |
Associated Newspapers | 17 |
18 | 21 | 19 |
Mail | 5 | 1
| 9 | 6 |
MOS | 10 | 10
| 10 | 10 |
Evening Standard | 2
| 7 | 2 | 3 |
Express Newspapers | 12 |
5 | 12 | 10 |
Times Newspapers | 6 | 9
| 8 | 8 |
Guardian Newspapers | 1 |
9 | 3 | 4 |
Independent Newspapers | 1 |
7 | 2 | 3 |
Telegraph Newspapers | 2 |
| |
|
Total | 100 | 100
| 100 | 100 |
Source: i:/Gal/media/1997/gen/pres/0913rp.
|