Select Committee on Public Administration Minutes of Evidence



MEMORANDA SUBMITTED BY THE CABINET OFFICE

People's Panel
Presentation to the
Select Committee on Public Adminstration
7 December 1999
by
Jonathan Rees—Cabinet Office
&
Ben Page—MORI

Fig 1



People's Panel Summary
  •   Set up: Summer 1998
  •   Run by MORI for Cabinet Office
  •   Comprises 5,000 people
  •   Representative of UK Population by gender, geography, socio-economic group
  •   Can be used for Quantitative or Qualitative Research
  •   All results published

Fig 2


Presentation: Summary
  •   Modernising Government Context
  •   Why a Panel?
  •   How did we set it up?
  •   What have we used it for?
  •   What do we do with the Results?
  •   Future Plans

Fig 3


Overall Objective
RESPONSIVE PUBLIC SERVICES:
"We will deliver public services to meet the need of citizens, not the convenience of service providers"
Modernising Goverment White Paper: March 1999

Fig 4


The People's Panel in Context
  •   Listening to Older People
  •   Better Government for Older People
  •   Listening to Women
  •   Charter Mark
  •   Best Practice
  •   Consumer Test
  •   People's Panel

Fig 5



Why the People's Panel
  •   Need to understand what people think
  •   Track views over time
  •   Identify particular groups
  •   Cross-sectoral research
  •   Raise profile of consultation

Fig 6



About the Panel
  •   Widely consulted before setting up
  •   5,000 members of the public
  •   Representative of UK population
  •   Recruited between June-September 1998

Fig 7



How we run it
  •   Available for use across public sector
  •   Open—all results published
  •   People's Panel Support Group
  •   Is being evaluated

Fig 8



What the Panel is being used for
  •   1st wave published Oct 98
  •   2nd wave published Jan 99
  •   3rd wave published Jul 99
  •   Biosciences
  •   Modernising Government
  •   Women's Unit
  •   Total cost to date: £632,300

Fig 9


How do we use the results?
  •   Inform policy decision making
  •   Examples:
      —Modernising Government
      —Modernising the DSS
      —Information to Consumers
  •   Use with other evidence

Fig 10



Future Plans
  •   Older people
  •   4th wave:
  •   —extended access to public services
      —Charter Mark
  •   5th wave: customer satisfaction survey
  •   Ethnic minority booster

Fig 11



Conclusion
  •   World first at national level
  •   A flexible research tool
  •   Key part of Modernising Government

Fig 12



People's Panel Illustrative Results
Presentation by
Ben Page, Director, MORI Government Research

Fig 13



What is the People's Panel—Methodology
  •   5,064 Panel Members recruited aged 16+, representative of United Kingdom
  •   Recruited face-to-face, in-home, using Computer Aided Personal Interviewing (CAPI)
  •   10,906 pre-selected addresses, across 714 sampling points
  •   Initial 52 minute interview
  •   Interviewing 20 June-30 September 1998
  •   Data weighted to known profile of population

Fig 14



Recruiting the Panel—Sample Design
  •   Two stage sampling
  •   Random selection of EDs, selected with probability proportionate to size, stratified by region, ACORN/MOSAIC
  •   Within sampled EDs, systematic random sample of addresses
  •   Small size of clusters means minimal intra-correlation co-efficients
  •   Clustering important
      —  reduce recruitment costs
      —  make subsequent face-to-face surveys cost-effective

Fig 15



Recruiting the Panel—Initial Contact
  •   Low-key approach
  •   Middle-class ACORN/MOSAIC types targeted with contact letter
  •   In other sample points, initial contact by interviewer
  •   "Question & Answer" leaflet left with Panel members to answer queries
  •   People's Panel pen

Fig 16



Recruiting the Panel—Selection of Panel Members
  •   Issue 10,096 PAF addresses
  •   At each randomly selected address, Kish grid used to identify random household member
  •   If necessary, interviewer calls back five times to recruit selected individual
  •   Substitutes acceptable on fifth call
  •   Refusals and no-contacts re-issued to new interviewer, or supervisor
  •   Continuous monitoring of response rates on database by:
      —  interviewer, region, age, gender, etc.

Fig 17



Questionnaire Content
  •   Full demographic details:
—  Gender
—  Age
—  Social class
—  Marital status
—  Work status
—  Tenure
—  Ethnicity
—  Disability
—  Household income
—  Educational qualification
—  Newspaper readership
—  Health
—  PC and Internet access

Fig 18



Questionnaire Content
  •   Key service usage and satisfaction, for example:
      —  NHS Hospital
      —  Schools
      —  Benefits Agency
      —  Council Housing
      —  Recycling facilities
      —  Train Companies, and local Bus Services
      —  The Courts
      —  Police

Fig 19



What is the People's Panel—Content
  •   Demographics: gender, age, education, housing, work status, income, etc.
  •   Other classifications: Regional, Socio-Political Activism, National Daily and Sunday readership, Drivers, Community involvement
  •   Awareness and Use of public services
  •   Importance to them and Satisfaction with services used
  •   Information and Complaints
  •   Expectations of Public Services
  •   Other: Health, Electronic Government, Benefit Support

Fig 20

































Electronic Government 3
  •   Perceived Benefits
      —  46% save time
      —  45% dealt with more quickly
      —  43% easier way of getting information
      —  42% deal with Government at more convenient times
      —  27% deal with Government at more convenient locations

    Base: People's Panel Baseline: n = 5,064

Fig 31



Electronic Government 4
  •   Perceived Drawbacks
      —  42% problems with equipment might cause errors
      —  39% details may not be confidential or safe
      —  37% if technology broke down might lose details
      —  31% might find it difficult to use
      —  26% too impersonal

    Base: People's Panel Baseline: n = 5,064

Fig 32







Attrition and Conditioning
  •   Attrition—being addressed via recruitment of 500 booster
    Panel members. Disproportionately working class and younger people
  •   Conditioning—
      —  compared baseline survey with other representative surveys
      —  control questions for different waves
      —  comparison with third party Omnibus results

Fig 35









 
previous page contents next page

House of Commons home page Parliament home page House of Lords home page search page enquiries index

© Parliamentary copyright 2000
Prepared 15 May 2000