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ENVIRONMENT, TRANSPORT AND THE REGIONS
Promotional Campaigns
Mr. Lansley: To ask the Secretary of State for the Environment, Transport and the Regions if he will list the television, newspaper and radio advertising and other promotional campaigns conducted by (a) his Department, (b) its agencies and (c) its departmental public bodies, in each of the past five years, showing for each the expenditure incurred by his Department; and if he will make a statement. [153423]
Ms Beverley Hughes [holding answer 12 March 2001]: I have set out information as (a) DETR (Central), (b) Agencies and (c) Public Bodies.
My Department runs several public information campaigns each year using the most appropriate combination of television, radio and newspaper advertising, supported by other promotional material such as leaflets and posters. These campaigns mainly relate to environmental protection and road safety.
For details of expenditure by medium over each of the past five years, I refer the hon. Member to the reply I gave to the hon. Member for Bath (Mr. Foster) on 15 February 2001, Official Report, columns 222-23W.
For details of expenditure by subject over each of the past five years, I refer the hon. Member to my reply to the hon. Member for Hertsmere (Mr. Clappson) on 20 December 2000, Official Report, columns 168-69W.
Latest figures showing advertising expenditure for each of the campaigns covered in the reply to the hon. Member for Hertsmere are set out.
| Campaign | Cost |
|---|---|
| 2000-01 | |
| Ladbroke Grove Rail Inquiry | 44,143 |
| Quality Mark Scheme(14) | 41,633 |
| Rough Sleepers Change a Life Campaign | 433,338 |
| 6 Sheet Poster Site | 19,861 |
| Road Safety Campaign | 7,661,188 |
| Child Road Safety | 734,991 |
| Are You Doing Your Bit? | 5,587,672 |
| Thames Safety Enquiry | 83,738 |
| Council Board Appointments | 36,147 |
| Election for Mayor of London | 651,554 |
| DETR Herts CC Posters | 1,500 |
| Local Website Information | 35,209 |
| Total | 15,330,974 |
(14) Please note that an incorrect figure of £85,185 was mistakenly given in the previous reply. We are writing to the hon. Member for Hertsmere to provide him with updated figures.
23 Apr 2001 : Column: 58W
Increases in advertising expenditure in 1999-2000 and 2000-01 result from:
- "Are You Doing Your Bit?" campaign to help people to take action to protect the environment
- Road Safety and Child Road Safety campaigns, aimed at further reducing deaths and serious injuries on our roads
- Greater London Authority elections campaign to encourage voting.
Expenditure on paid publicity by DETR's agencies is set out.
23 Apr 2001 : Column: 59W
The increase in advertising and promotional expenditure for the DVLA is partly due to the introduction of the national wheelclamping scheme and the photocard licence campaign. This increased the number of Vehicle Excise Duty campaigns from 17 in 1996-97 to 27 in 2000-01. Highways Agency expenditure during the past two years is set out in the table. The Agency was unable to provide information relating to years 1996-97, 1997-98 and 1998-99.
| Campaign | Cost | |
|---|---|---|
| Highways Agency | ||
| 1999-2000 | ||
| Consumer campaigns advising of road closures/changes | 263,299 | |
| 2000-01 | ||
| Consumer campaigns advising of road closures/changes | 127,149 | |
| Maritime and Coastguard Agency (established in April 1998) | ||
| 1998-99 | ||
| Sea Smart | 78,986 | |
| Safe Fishing | 19,195 | |
| Registry of Shipping and Seamen | 11,143 | |
| Total | 109,324 | |
| 1999-2000 | ||
| Sea Smart | 25,216 | |
| Registry of Shipping and Seamen | 6,766 | |
| Non-Regulated Pleasure Vessels Code | 65,610 | |
| Safe Fishing | 34,945 | |
| Total | 132,537 | |
| 2000-01 | ||
| Receiver of Wreck Amnesty | 62,538 | |
| Registry of Shipping and Seamen | 820 | |
| Sea Smart | 53,812 | |
| Flagging In | 12,515 | |
| Total | 129,685 | |
| Vehicle Inspectorate | ||
| 1996-97 | ||
| Advertising Training Courses | 19,203 | |
| 1997-98 | ||
| Advertising Training Courses | 53,853 | |
| 1998-99 | ||
| Advertising Training Courses | 46,607 | |
| 1999-2000 | ||
| Advertising Training Courses | 60,200 | |
| New telephone Number for Vehicle Inspectorate | 9,480 | |
| Total | 69,680 | |
| 2000-01 | ||
| Advertising Training Courses | 44,732 | |
| New telephone number for Vehicle Inspectorate | 5,515 | |
| Total | 50,247 | |
| Planning Inspectorate | ||
| 1996-97 | ||
| Planning Inspectorate Campaign | 6,084 | |
The Rent Service, Vehicle Certification Agency and Queen Elizabeth II Conference Centre have not carried out any significant communication activity during the period.
23 Apr 2001 : Column: 60W
DETR's Public Bodies are split into Executive and Advisory Non-Departmental Public Bodies. There are 55 in total (28 Executive and 27 Advisory Bodies). DETR(C) does not keep central records of Public Bodies' communications campaigns. The cost of tracing and listing each public body's advertising and promotional campaigns over the past five years could be supplied only at disproportionate cost.
Departmental Advertising
Mr. Loughton: To ask the Secretary of State for the Environment, Transport and the Regions what the total cost of advertising run by his Department, its predecessors and its agencies was in each year since April 1992; and what the projected budget is for (a) 2001-02 and (b) 2002-03. [154852]
Ms Beverley Hughes [holding answer 22 March 2001]: I have set out information detailing:
- total advertising expenditure (1992 to date) for DETR (Central), its predecessors and its agencies, and
- projected budget for 2001-02 and 2002-03 for DETR (Central).
| £ | |||
|---|---|---|---|
| Year | DoE/DoT | DETR(C) | Agencies |
| 1992-93 | 11,724,804 | -- | 634,894 |
| 1993-94 | 8,627,562 | -- | 744,726 |
| 1994-95 | 8,284,309 | -- | 791,747 |
| 1995-96 | 8,845,697 | -- | 850,912 |
| 1996-97 | 7,218,323 | -- | 1,620,883 |
| 1997-98 | -- | 6,495,781 | 3,080,340 |
| 1998-99 | -- | 5,993,766 | 3,401,027 |
| 1999-2000 | -- | 11,927,878 | 5,463,299 |
| 2000-01 | -- | 15,330,974 | 7,127,149 |
| 2001-02 | -- | (15)10,670,000 | (16)-- |
| 2002-03 | -- | (17)-- | (16)-- |
(15) Projected advertising expenditure. Based on information available at time of answering.
(16) Total projected expenditure for DETR agencies for 2001-02 and 2002-03 could be provided only at disproportionate cost.
(17) Details of budget not yet agreed.
Almost all of DETR(C) current advertising expenditure is for road safety and environmental protection campaigns.
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