Memorandum submitted by Birmingham City
1.1 Over the last decade Birmingham has
staged over 100 World, European and International events.
1.2 The majority of these are attributed
to the range of first class facilities provided by Birmingham
City Council in conjunction with private sector investment.
1.3 Birmingham has a modern Test Match Cricket
Arena at Edgbaston, home of Warwickshire County Cricket Club,
and two all seater football stadia at Villa Park and St Andrews.
1.4 The development of the NEC (National
Exhibition Centre) site in 1972 added to the range of facilities
available for staging major events with the further development
of the NEC Arena in 1980, specially designed for pop concerts
and arena seated sporting events.
1.5 In 1991 Birmingham opened the National
Indoor Arena for Sport, developed under the guidelines of the
Sports Council's technical publication "Arenasa Planning
Design and Management Guide" published 1989. This gave the
City a technically superior arena designed specifically to appeal
to Sports Governing Bodies, for which a specialists sales force
2.1 The sales team, all of whom had a background
in sport, were seconded to work alongside colleagues from exhibitions
and events, combining the necessary skills of aggressive business
with an understanding of the sporting fraternity. This group of
individuals started to bid for events in 1989, fully two years
before the planned opening date.
2.2 Birmingham discovered early on that
there was a need to bring a business approach to the ad hoc
process previously adopted by Governing Bodies of Sport to secure
events. This was also becoming frustrating for the Sports Council
and the BBC, with an expectation of support for these events without
any strategic planning, or in most cases consideration of the
2.3 Birmingham quickly became aware of these
difficulties, and guided their clients through the maze of necessary
bureaucracy and applications required in each case.
2.4 At the same time other cities around
the world were also awakening to the benefits of staging international
events, and many Governing Bodies were experiencing the competitive
environment of professionally produced pressure bids.
2.5 Despite this level of competition the
liaison between Governing Bodies of Sport, Birmingham City Council
and the NIA resulted in a very successful 10 year period of staging
major events in the City.
3. WORLD INDOOR
3.1.1 The National Indoor Arena for Sport was built with
a specific brief for hosting International Athletics Events. The
building can accommodate a six lane de-mountable track, along
with a design that gives spectators an unprecedented view of the
activity. This is especially remarkable considering the logistics
of the bank curve at both ends and the requirement to have differing
seating layouts for other events.
3.1.2 Having developed a specialist facility for Sport
and specifically Athletics, the sales team was determined to secure
a World or European Athletics Championship. For most of the decade
internal politics proved too difficult for this to happen.
3.1.3 However, in November 1999, following the development
of the Major Events Steering Group within UK Sport, the City decided
to embark again at securing World and European events.
3.1.4 The possibility of help and support that would
be forthcoming for bidding and securing major events through Lottery
funding was a major factor in taking this forward.
3.1.5 Initial meetings proved particularly beneficial
for Birmingham City Council, as the strategic approach to early
planning and financial budgeting with advice from officers of
UK Sport helped to secure the necessary comfort to allow the City
to proceed further.
3.1.6 This approach ultimately secured the 2003 World
Indoor Athletics Championships for Great Britain.
3.2 BIDDING PROCESS
3.2.1 In accordance with experience, early advice was
sought from UK Athletics, and a bid proposal was drawn together.
This consisted of a video presentation of the venue and the City,
which included BBC footage of recent events and records achieved
in Great Britain. A Bid Brochure was mailed to every delegate
prior to the Congress, and a slide presentation prepared to support
the formal presentation to the IAAF Council.
3.2.2 At the start of the plan to bid for 2003 Indoors
it quickly became apparent that a simultaneous bid was being mounted
for the 2005 Outdoor Championships. As both bids were to appear
on the same agenda, it was agreed to harness resources and present
a joint UK bid for both 2003 and 2005. The argument being, that
it made good sense to host the Indoors in 2003 to build up a level
of expertise to stage a successful Outdoor Event in 2005.
3.2.3 The initial estimated cost of the Lottery Proposal
|Cost of Bid Team||£3,000
|Delivery of Bid||£1,000
|Meetings, Rehearsals, Consultancy||£1,500
The actual costs incurred were:
|Cost of Bid Team||£13,033.40
|Delivery of Bid||£672.80
|Meetings, Rehearsals, Consultancy||£1,682.95
The additional costs were incurred as better intelligence
was received about the bidding competition, and from the perceived
need to increase the type of nature of the bid from that originally
agreed with the Major Events Steering Group (MESG) and Sports
3.3 THE EVENT
3.3.1 The reorganisation of Birmingham City Council under
the Government's Modernising Agenda and the creation of a Leisure
Culture and Tourism Department has brought about a change within
the City where all sport is now collectively together within a
new Sport and Leisure Division.
3.3.2 The City Council will place the responsibility
for this event with the Assistant Director for Sport and it is
the intention to second officers from various departments to work
on the organisation of the Championships from 1 January 2001.
4. COMMENTS ON
4.1 Birmingham fully supports the Government's view that
if Great Britain is to successfully bid for the Olympic Games
and other major sporting events, then the country has to be at
the heart of international sport.
4.2 The City welcomes a one-stop shop approach, combining
capital investment to be supported in a joined up approach with
event bids requiring revenue support. World and European Championships
generally require a range of capital developments and equipment
upgrades, which place additional burden on the organisers. To
have these elements combined would prove advantageous to all concerned.
4.3 Birmingham is particularly disadvantaged in bidding
for major events, having invested early in facilities before Lottery
funding became available. The current policy seriously hinders
the NIA when it comes to competing against other Lottery funded
facilities, because of the level of debt charge that it carries.
This in turn affects the level of rent sought from the Governing
Bodies when staging events.
4.4 The City has been at the forefront of combining a
sports development continuum with the events that have been successfully
staged in conjunction with Governing Bodies. This requires prime
5.1 Birmingham has a vast range of experiences, and would
be delighted to report more formally to the Committee. The economic
impact of Birmingham's involvement in sport is now well evidenced
with developments around the National Indoor Arena in Broad Street
and beyond. Sport is now a major part of the City's strategy for
re-generation and urban renewal.