Examination of Witnesses (Questions 40
THURSDAY 26 APRIL 2001
HAMBLIN, OBE, AND
40. But did you make a formal complaint about
(Mr Donoghue) No, we did not.
41. Going back to the actual money you want
from Government, you said you have got two million and eight million
is on its way, but that is less than half of what you are asking
for. Are you anticipating that the announcement that was talked
about yesterday will be more than the ten million that is on the
(Mr Hamblin) We do not have ten million on the table,
we have £2.2 million on the table. We have made a bid for
a further eight million but we do not know the extent of the amount
of money that will be forthcoming as a result of the statement
made by the Prime Minister yesterday.
42. Where does the £22.5 million come in?
(Mr Hamblin) The £22.5 million is the cumulative:
the 2.2 that we already have, the eight that we are looking for
with immediate effect so we can undertake this tactical activity,
and the remainder we are projecting should be used for a major
image advertising and promotional activity later on in the year
so that we can begin to build the season 2002. As we discussed
earlier on, there is going to be a lot of work needed to ensure
that we have an impact next year as well as this year.
43. What did you say to Government about the
impact on our tourism industry if that money is not forthcoming?
What difference is it going to make to the level of business we
do as a percentage of our GDP?
(Mr Donoghue) At the moment tourism contributes something
like four per cent of the nation's GDP. We have made it very,
very clear to Government, both to the Department for Culture,
Media and Sport and to the Treasury, that the sum of £22.5
million is the least required in order to get Britain back up
to the point, certainly in terms of this year, that we were envisaging
to get to and, over a three year period back up to our expectations.
We cannot believe that the Government will not support further
investment in tourism given the facts that we have given them
and also given their understanding and full appreciation of the
extent to which tourism is being impacted by foot and mouth. I
cannot sit here and tell you that I believe the Government will
only contribute £2.1 million to the recovery of tourism.
44. So if they do not give you £8 million,
are you going to spell it out in the media subsequently as to
what damage that is going to do to our tourism industry?
(Mr Donoghue) We have a statutory duty to advise Government
fully, objectively and honestly about all policies affecting tourism,
and that will include very, very strongly worded advice to them
about what not investing in the recovery of tourism will mean
for the economy.
45. What is the timescale?
(Mr Donoghue) Critical and very short.
46. If you are going to advise the Government,
is it not important to recognise that whatever money the Government
puts in now, welcome as it may be, that is not really the only
issue, the issue is what we highlighted in our report that you
quoted, namely that there has been an extremely serious under-funding
of the promotion of British tourism abroad for many years and
this ought to be taken as the occasion to rectify that so that
you do not simply get an emergency infusion but at long last you,
and the English Tourism Council, get the kind of money you need
to promote what is a major industry in this country?
(Mr Donoghue) Exactly.
47. I can take that as a yes, can I?
(Mr Hamblin) Absolutely.
Chairman: Thank you very much indeed,
gentlemen, we are very grateful.