Select Committee on Culture, Media and Sport Appendices to the Minutes of Evidence


Memorandum submitted by the Association of Leading Visitor Attractions (ALVA)

  Thank you for your letter dated 6 April 2001 inviting ALVA to submit written evidence for your Committee's inquiry into the above subject. Thank you also for agreeing that ALVA's members may make individual submissions, direct to your office, in view of the tight timeframe.

  ALVA is pleased to be consulted and would make the following points:

    —  we are very pleased to note that extra resources are being given to the BTA to market the UK abroad—something for which ALVA has been campaigning for some time (copy of our Priority Issues document enclosed[7] ). However, we question whether the sum of some £12.5 million is anything like enough to allow BTA to halt and then reverse the catastrophic decline in both bookings and arrivals from overseas; and

    —  we are also pleased that the ETC is being given some resources and also the necessary authority to market England internally. Here again we would question whether the sums promised are realistic when you consider the scale of the problem that needs to be fixed—and quickly!

  Looking to the long term, which we sincerely hope the Committee will be able to do before too much more time has elapsed, we would ask that serious consideration be given to levelling the currently uneven playing field in regard to VAT rates on accommodation and Visitor Attractions (copy of the Chairman of ALVA's recent letter to The Times enclosed*.

7   Not printed. Back

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