Memorandum from Peter Thompson, Regeneration
Services Manager, Kirklees Metropolitan Council
Further to Press Notice II 1999-00 issued on 16 February
2000 please find enclosed some information on employment initiatives
run in Kirklees. Both of the initiatives in question, Job Placement
Link (JPL) and Joblink are funded in large degree by the Single
Regeneration Budget programmes running in Huddersfield and Dewsbury
respectively. Both provide good examples of projects that are
developed and delivered locally which, while complementing other
mainstream provision; provide real benefits to those who find
it most difficult to enter the labour market.
The Single Regeneration Budget is of course
a time limited programme and geographically focused on deprived
areas. Government assistance would be welcome in helping schemes
such as those in Kirklees continue beyond the life of their SRB
programmes and extend their benefits to disadvantaged individuals
who do not just happen to live in the defined areas.
The press release raised the issue of what can
private employment agencies contribute to the recruitment of unemployed
people? Although private agencies do provide a valuable service
to many people, from our experience clients do not increasingly
use such agencies. Clients tell us that they often do not provide
a quality service appropriate to their needs and when they do
it is a very short term contract. The clients using Joblink and
JPL require long-term support, getting the job offer is not the
end of the story.
JPLMAKING THE LINK TO EMPLOYMENT
Working in partnership, JPL offers a variety
of services to employers, developers and residents of the Huddersfield
Pride SRB area. JPL aims to address disadvantages in the local
labour market by providing assistance to unemployed residents
and local businesses. We work in partnership with the public,
private and voluntary sectors to overcome barriers preventing
people from accessing opportunities.
The Huddersfield Pride Area SRB area extends
from Colnebridge to Milnsbridge and includes the Town Centre,
Birkby, Fartown, Thornton Lodge, Lockwood, Crosland Moor and Walpole,
Dalton, Rawthorpe and Moldgreen. In July 1999 the Area was extended
to include Paddock, Brackenhall, Sheepridge, Deighton and some
Job Placement Link has an established track
record of assisting the long-term unemployed. This assistance
has varied in its nature, reflecting the identified needs of individuals
and groups, and has often been innovative and creative in assisting
individuals to overcome barriers to employment and combating social
JPL has been responsible for a number of notable
achievements over the lifetime of the project. It has made significant
contributions to the overall success of Huddersfield Pride and
has had a lasting beneficial effect on a good number of residents
and employers within the existing area. JPL has assisted in the
creation of over 400 new jobs, supported over 1,000 residents
into work, advised over 500 companies and developed close links
in the community through its establishment of outreach facilities
and partnership working.
A variety of independent and in house evaluations
of the work of Job Placement Link have all identified that the
key to successful service delivery has been Job Placement Link's
practice of "Sustained intervention" with clients. The
Joseph Rowntree Foundation Report "Back to Work, local Action
on Unemployment" (Sanderson, Walton and Campbell, 1999) identified
JPL as being a model of good practice in the field of work with
the long-term unemployed.
Current services which Job Placement Link offer
Services to Work Seekers
One to one ongoing support and advice.
Pre-recruitment training with local
employers CV service.
Information on jobs and jobsearch
Short in-house training courses to
improve your chances of finding work.
Assistance with application forms,
speculative letters to employers and improving your interview
Training and education opportunities.
Various funding opportunities to
improve your chances of finding employment.
Work experience opportunities.
Services to Employers and Developers
JPL strives to unlock the potential of a locally
based workforce to the profitable advantage of the business community.
We promote local labour principles to employers and developers
based in or moving to Kirklees and can offer a range of support
Customised pre-placing and vacancy
Vacancy applicant screening.
Employment grants for new recruits
from the Huddersfield Pride Area.
Information, advice and referral
to partner organisations.
Pre-recruitment training tailored
to your needs.
We have developed and delivered bespoke business
packages for some of Kirklees' premier employers including Boots
the Chemist, The University of Huddersfield and Asda. JPL also
works with equal priority to service the needs of smaller and
new companies providing a "Recruitment Kickstart" and
subsequent employment premium for the employment of our registered
service users from the Huddersfield SRB area. JPL is dedicated
to facilitating local business prosperity by encouraging the employment
of local people.
JPL provides a free, personal recruitment and
selection service for local SME's:
An employment premium of up to £2,300
may be payable subject to eligibility criteria.
On going support and after care with
the employer and employees.
In addition to JPL's mainstream provision it
also offers a number of specialised positive action services targeted
at the local ethnic minority community. These services include
Peer Health and the Huddersfield Graduate Initiative. JPL is justifiably
proud that over 65 per cent of this year's target for clients
entering work come from an ethnic minority background.
The Ethnic Minority Peer Health Project is a
European funded initiative, managed by Huddersfield Pride's JPL,
which aims to offer ethnic minority residents in Huddersfield
Pride areas the opportunity to gain work experience in caring
professions. The Project has been running since June 1999 and
has already benefited over 60 local people working in over 30
different services and departments within the NHS Trust, KMC Social
Services and the voluntary sector to create and maintain placement
The Project is in its fourth stage of recruitment
with a further recruitment phase planned for April 2000. The current
phase of recruitment is for Schools Placements, within various
primary and secondary schools in Kirklees, where it has recruited
20 placements in local schools. Trainees work alongside teachers
as Personal, Social, Health Education (PSHE) Assistants, supporting
groups of children. Trainees are working towards NVQLevel
3 Training and Development Certificate, and are being encouraged
to pursue a career path that will hopefully lead into teaching.
The HGI assists graduates who from the black
and minority ethnic community to overcome any personal barriers
they may face in the labour market. The project was launched in
October 1999 and there are over 60 graduates/final year undergraduates
The services on offer to clients resident in
the Huddersfield Pride area include:
free access to the internet for jobsearch
training on using creativity to market
training for interview preparation;
access to resources and materials;
intensive one to one support in preparing
CVs and applications;
Joblink is the Local Labour Initiative for North
Joblink specifically targets areas of high unemployment
and deprivation throughout North Kirklees, areas such as Dewsbury
SRB area, the old Batley City Challenge area and the estates of
Fieldhead, Windybank, Brooklyn and Chickenley.
One to one service (confidential interview).
Information, advice and guidance on job related
Interview skills and introductory job related
Information on education and training opportunities.
Individual counselling on matters relating to
Targeted job search and company contacting.
Services to Employers
Joblink offers a collaborative partnership approach
with the Employment Service, Careers Service Partnership and the
Programme Centre to offer employers a quality recruitment service
aimed at all levels of companies, with Joblink targeting SME's.
A tailored and efficient recruitment and selection
service accessing all the potentially available workforce.
Information and advice of local and Government
funded recruitment and training programmes.
Database of local unemployed people who are
available and are seeking employment.
Local and national circulation of vacancy details.
The use of interview facilities at the local
Job fairs to promote your vacancies.
Work placement and work trails to help you make
the right choice of employee.
Training and Development of Staff
Job related pre-recruitment training courses
designed to meet the needs of the employer.
Advice and guidance on education and training
courses at local colleges and training suppliers.
Advice and guidance on available training for
the development of new and existing workforce.
Information on financial support to businesses
from the Local Council and other funding bodies.
Premium Grants to employers who employ eligible
residents of the Dewsbury SRB area.
New Deal subsidies and training allowances for
employers taking on eligible unemployed clients.
Joblink's people centred approach, combined
with its quality recruitment and selection service aims to break
down the barriers faced by those people who are deemed disadvantaged
in today's job market.
Joblink's employer approach in designing job
specifications without jargon and without prejudice or discrimination
enables disadvantaged clients to access employment and this is
combined with post employment monitoring, giving guidance and
help to both company and new employee to progress in their chosen
career using all available sources.
Joblink, through its endeavours helps an average
of 150 unemployed residents into employment each year and signposts
a significant number of clients to education and training.
Kirklees Metropolitan Council