Memorandum by the Yorkshire Tourist Board
So far the Yorkshire Tourist Board has not carried
out any specific promotions linked to cemeteries. However, we
believe that churches, including cemeteries, have underdeveloped
potential as a focus for visitors. Whilst local churches and cemeteries
will not be major generators of visitor numbers they have the
potential to enhance the quality of stay for visitors and to extend
the length of stay. As a result we are developing a pilot initiative
with the Yorkshire and Humber Regional Church Commission. We are
attempting to secure a full funding package and if successful
would pilot the Initiative within North Yorkshire: "The North
Yorkshire Church Tourism Initiative".
The pilot initiative is in our view highly innovative
involving church groups, communities and schools which would work
together to research their local church and to develop interpretation
projects which would be supported by a small grant scheme. A number
of churches would combine to provide joint promotional material,
usually based on a leaflet/brochure and develop church trails.
The scheme would be supported by a dedicated web site, interpretation
training sessions, customer care training, and best practice seminars.