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Select Committee on Public Accounts Minutes of Evidence


Annex B

TICKET SALES CHANNELS

    —  The percentage of tickets sold through the National Lottery network and the Web is far less than was forecast despite the efforts to promote them.

    —  Clearly door sales, not originally provided for, have been key to achieving volume.

    —  Underlying these outcomes is the public's clear preference to buy—on the day, or very shortly before their visit—not weeks/months in advance.


Ticket sales
Forecast
Actual
Sales Channel
Aug 1999
%
12 Nov 2000
%

National Lottery network
4,800,000
40.00
798,149
15.98
Call Centre (public)
1,500,000
12.50
1,442,222
28.87
Paid education
500,000
4.17
542,824
10.87
Internet
750,000
6.25
42,466
0.85
Key accounts
1,250,000
10.42
203,980
4.08
Non key accounts and groups
750,000
6.25
378,896
7.58
National Express
500,000
4.17
19,766
0.40
TOCs
1,000,000
8.33
127,452
2.55
City Cruises
750,000
6.25
93,186
1.87
Sponsor Allocation
100,000
0.83
142,088
2.84
SNCF
100,000
0.83
0.00
Door sales
0.00
1,015,854
20.33
Passholders
0.00
99,226
1.99
Corporates
0.00
89,787
1.80
Totals
12,000,000
100.00
4,995,896
100.00




 
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Prepared 15 November 2001