Annex B
TICKET SALES CHANNELS
— The percentage of tickets sold through
the National Lottery network and the Web is far less than was
forecast despite the efforts to promote them.
— Clearly door sales, not originally
provided for, have been key to achieving volume.
— Underlying these outcomes is the
public's clear preference to buy—on the day, or very shortly
before their visit—not weeks/months in advance.
|
| Ticket sales
| | | |
| Forecast
| | Actual
| |
| Sales Channel | Aug 1999
| % | 12 Nov 2000
| % |
|
| National Lottery network | 4,800,000
| 40.00 | 798,149
| 15.98 |
| Call Centre (public) | 1,500,000
| 12.50 | 1,442,222
| 28.87 |
| Paid education | 500,000
| 4.17 | 542,824
| 10.87 |
| Internet | 750,000
| 6.25 | 42,466
| 0.85 |
| Key accounts | 1,250,000
| 10.42 | 203,980
| 4.08 |
| Non key accounts and groups | 750,000
| 6.25 | 378,896
| 7.58 |
| National Express | 500,000
| 4.17 | 19,766
| 0.40 |
| TOCs | 1,000,000
| 8.33 | 127,452
| 2.55 |
| City Cruises | 750,000
| 6.25 | 93,186
| 1.87 |
| Sponsor Allocation | 100,000
| 0.83 | 142,088
| 2.84 |
| SNCF | 100,000
| 0.83 | —
| 0.00 |
| Door sales | —
| 0.00 | 1,015,854
| 20.33 |
| Passholders | —
| 0.00 | 99,226
| 1.99 |
| Corporates | —
| 0.00 | 89,787
| 1.80 |
| Totals | 12,000,000
| 100.00 | 4,995,896
| 100.00 |
|
|
|
