Memorandum submitted by the Royal Dutch/Shell
Group of Companies
The Royal Dutch/Shell Group of Companies has been
engaged in a wide variety of activities in Turkey for 80 years.
Our marketing activities in Turkey have been
very successful in recent years where we are involved in Retail,
Commercial, Marine and Aviation businesses.
Shell Turkey has a network of around 570 retail
stations and a fuels differentation programme which has moved
Shell up to first position in unleaded gasoline market share.
Overall, in terms of the retail market share in fuels Shell is
very close to second position, and in commercial lubricants sharing
the first position. Our retail business has shown a significant
increase in profitability over the past two-and-a-half years.
The Commercial business has also been showing
a steady growth over recent years by the successful implementation
of various customer value propositions. One good example is the
launch of an innovative and pioneer proposition for the Commercial
Road Transport marketthe Vehicle Identification System.
In three years this system reached to 1,100 customers with their
On the Upstream side of the business emphasis
is now shifting from oil production (until 1996) to the importation
of gas with subsequent commercial activities as soon as the market
liberalises. We are making significant investments into power
generation projects which are already under construction.
These activities are not expected to have a
strong impact on the bilateral movements of goods and services,
but will mean that the UK and The Netherlands will both be seen
as large investors into Turkey. This should create substantial
goodwill at a time when Turkey is preparing to join the European
In the long term the pipelines involved will
also serve to transport gas to Western Europe and enable Turkey
to reduce its likely dependency on Russia of that market.
The UK Embassy is aware of our plans and the
investment levels involved and have been very supportive in helping
us to understand the intentions of the Turkish Government which
is still strongly involved in these huge infrastructure developments
for its heavily energy import-dependent country.
29 September 2000