Memorandum submitted by Mid-Wales Tourism
The Welsh Development Agency, in partnership
with the Wales Tourist Board, have over the past two years made
great strides in promoting Wales overseas. In particular, since
the establishment of the Welsh Assembly, the trade missions organised
by the Assembly and usually led by the First Secretary have proved
very successful and have done an enormous amount to give Wales
a much higher profile in overseas markets.
In terms of tourism, the British Tourist Authority
holds a brief to market and promote Wales overseas. This is often
forgotten. In many overseas markets, BTA provides Wales with a
considerable amount of profile. In other markets it has very little.
This must be an issue which needs addressing when statistics show
that only 2 per cent of visitors from abroad which enter the UK
actually come to Wales.
David L Peate
19 September 2000