Annex 3
BBC DIGITAL CHANNELS AND SKY NEWS VIEWING
FIGURES
1. Channel Shares for the BBC Digital Channels:
| Jan—Dec 2001
| All Homes | Multi-channel Homes
|
| BBC News 24 | 0.22 per cent
| 0.46 per cent |
| BBC Knowledge | 0.04 per cent
| 0.08 per cent |
| BBC Choice | 0.56 per cent
| 1.20 per cent |
| Total BBC Digital | 0.82 per cent
| 1.74 per cent |
| Source: BARB Jan 1-30 Dec 2001 |
2. Average audience 000's for the BBC Digital Channels
| Jan-Dec 2001 | Average Audience
|
| BBC News 24 | 18
|
| BBC Knowledge | 3
|
| BBC Choice | 47
|
| Total BBC Digital | 68
|
| Source: BARB Jan 1-30 Dec 2001 Multi-channel homes
|
3. Reach (Individuals) for the BBC Digital Channels 12
weeks ending 2 Dec 2001
| |
| Average Daily
Reach
| Average Weekly
Reach
| All Time Reach |
| BBC News 24 | Reach per cent
| 4.5 | 14.7
| 46.4 |
| | 000's
| 1321 | 4316
| 13659 |
| BBC Knowledge | Reach per cent
| 0.7 | 3.4
| 16.3 |
| | 000's
| 208 | 1,009
| 4,793 |
| BBC Choice | Reach per cent
| 5.2 | 17.4
| 46.8 |
| | 000's
| 1,541 | 5,114
| 13,778 |
| Source: BARB 12 w/e 2 Dec 2001 Multi-channel homes
|
4. Channel Shares for Sky News Versus BBC News 24
| Jan-Dec 2001 | All Homes
| Multi-channel Homes
| Sky Digital Homes |
| BBC News 24 | 0.22 per cent
| 0.46 per cent | 0.32 per cent
|
| Sky News | 0.32 per cent
| 0.69 per cent | 0.94 per cent
|
Source: BARB 1 Jan-30 Dec 2001
January 2002
|
|
