Select Committee on Culture, Media and Sport Appendices to the Minutes of Evidence


Memorandum submitted by the Incorporated Society of British Advertisers (ISBA)

  ISBA appreciates the opportunity to submit written evidence. Our position has not changed since we last sent the Committee our concerns on behalf of the industry.

  We would draw the Committee's attention to the following documents, further copies of which are available on request:

    —  ISBA's submission to the Culture, Media and Sport Select Committee's inquiry into the Communications White Paper dated 8 January 2001.

    —  ISBA's response to the Government's invitation to comment on its December 2000 White Paper "A New Future for Communications' dated 12 February 2001.

  From these, the Committee will see that we are the only organisation to represent the interests of British Advertisers. We not only collectively represent one of the most significant groups of employers, but also account for the largest single source of funding of the UK's media.

  Specifically, ISBA and its members:

    —  Oppose any relaxation in rules which might lead to yet further reductions in competition in the market for advertising media—eg consolidation of ITV under single ownership, or reductions in minimum number of companies which can own any or all of the UK's media.

    —  Argue that current broadcasting regulation is inconsistent from broadcaster to broadcaster, and that this should be addressed in the first instance by the full inclusion of all broadcasters under the remit of the new OFCOM.

    —  Fully support Government in its championing of online broadband Britain, and to this effect therefore oppose any moves which might constrain free operations in this important but emerging market, such as the outlawing of, or requirement to opt into, "cookies".

  We would be happy to provide further evidence and comment as required.

11 December 2001

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