Select Committee on Culture, Media and Sport Appendices to the Minutes of Evidence


Supplementary memorandum submitted by Independent Television Commission

Letter to Debra Shipley MP from the Chief Executive of Independent Television Commission

  We spoke briefly after the Select Committee hearing this morning, and I promised to send you more detailed information about the ITC's Code of Advertising Standards and Practice (not printed).

  As you will see, there is unequivocal guidance about the particular care that needs to be taken with pre-school audiences. The commercial television companies which hold ITC licences are very well aware of these rules and the ITC regulate both by means of staff monitoring and in response to complaints from viewers.

  As I said, the ITC is currently undertaking a public consultation about these as about all our advertising rules and takes very seriously the points you raised.

26 February 2002

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