APPENDIX 41
Supplementary memorandum submitted by
Independent Television Commission
Letter to Debra Shipley MP from the Chief
Executive of Independent Television Commission
We spoke briefly after the Select Committee
hearing this morning, and I promised to send you more detailed
information about the ITC's Code of Advertising Standards and
Practice (not printed).
As you will see, there is unequivocal guidance
about the particular care that needs to be taken with pre-school
audiences. The commercial television companies which hold ITC
licences are very well aware of these rules and the ITC regulate
both by means of staff monitoring and in response to complaints
from viewers.
As I said, the ITC is currently undertaking
a public consultation about these as about all our advertising
rules and takes very seriously the points you raised.
26 February 2002
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