Using a logo will help bring together a wide
range of Summit related activities by a variety of groups. Whilst
we cannot force other groups to adopt a "brand", being
part of a government endorsed campaign has some attractions. Whilst
we would want to encourage as many organisations as possible (including
business) we would also need to ensure that any project/campaign/event
using the logo was in keeping with our overall objectives.
Having considered a number of options, we have
concluded that the most effective and least complex way forward
would be to adopt the UN Summit logo (see attached) in conjunction
with our own sustainable development logo. The UN have confirmed
that they are happy for us to use the logo in this way.
The conditions will generally be along the lines
that it can be used for informational purposes without seeking
specific permission, provided the aims and purposes for its use
are in keeping with those of the Summit. Specific permission would
need to be sought from the UN if people wanted to use it for fundraising
or commercial purposes. We will draw up clear guidelines.