Annex 4
SUPPORTING ENERGY
EFFICIENT REFRIGERATION
IN CURRYS
Currys has more energy efficient ("A rated")
products this year than ever before (c.30 per cent) which will
rise as we change our ranges this year.
We indicate the Energy Savings Trust "Energy
Efficiency Recommended" accredited A Rated products to our
customers as follows:
— On a sticker on the outside of the
product;
— Whenever product is advertised in
either national "black and white" press or our sales
inserts;
— In all printed customer information
material that appears in-store; and
— On generic "Energy Efficiency
Explained" Point of Sale material in the store.
We conduct training sessions in the benefits
of these products for all sales staff so that they are able to
advise on what the differences are between these and non-energy
efficient products.
We run in-store promotions events in conjunction
with the Energy Saving Trust.
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