Supplementary memorandum by St John's
Urban Village (ERF 04(a))
1. BACKGROUND
TO ST
JOHN'S
URBAN VILLAGE
Managed by private/public partnership: Main
partners WCC/AWM/PF
Covers area of approximately 50 hectares
Aimed at creating 500 new homes/500 jobs/10,000m2
Commercial/Retail floorspace
Funding: Private/AWM/HERS/ERDF Obj 2/SRB 3
Progress to date: Environmentals on site/Mkts/Learning
Quarter to start shortly
Land values currently low in SJUV and rest of
Wolverhampton
2. THE LITTLE
BRICKILN STREET
SITE
Covers an area of just under one hectare
In multiple private ownership
Needs clearance but not cleaning up
Identified as a priority in SJUV F/W Plan (SPG)
and Business Plan
SJUV a priority locally (UDP)/regionally (Regen
Zone) Nationally (PF)
Fits with aspirations of Urban White Paper
Development Brief adopted as SPG October 2001
Bridges flagship Markets Dev and NDC area and
City centre
Close to Retail/Metro/Rail/Bus centres
3. THE LITTLE
BRICKILN STREET
PROPOSAL
Mixed-use proposal put forward by private developer,
who already owns substantial part of site
Approx 100 high quality residential units
Plan fits Development Brief (SPG)
Supported by WCC/SJUV Board/PF Design Panel
Could be acquired without resorting to CPO
4. FUNDING ASSESSMENT
Public sector funding needed to support early
UV projects: Lower viability, added to risk of "market cooling"
makes it harder to attract Private Sector
Unlikely candidate for current PIP scheme, as
commercial values would lead to increase in gap, therefore bad
value for money
Unlikely candidate for Direct Developement
Ideal candidate for Residential PIP scheme,
as private sector ready and willing to invest needing only relatively
low incentives
Phases 1 and 2 worth around £12 million
Approx. 75 per cent (area)/85 per cent (value)
residential component in Phase 1
Gap anticipated, but should fall within Aid
Intensity Ceiling of 30 per cent
Developer ready to submit Planning Application
Scheme rejected by RDA as it exceeds 50 per
cent residential limit
5. OUTCOME IF
SCHEME NOT
SUCCESSFUL
Lost opportunity for leading regeneration of
UV and Wolverhampton
Area's negative image will persist
Risk of private sector "passing over"
Wolverhampton in favour of more profitable areas
Demonstrable failure of new PIP programme in
an area where it is most needed
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