APPENDIX 82
Memorandum submitted by Positive Profile
Ltd
I am a director of Positive Profile, a firm
of public relations consultants with clients in the house building,
energy, stockbroking and media sectors. More information about
our firm can be seen on our website www.positiveprofiles.co.uk.
I am also a member of the executive committee
of the Institute of Public Relations, which has a membership of
nearly 8,000 and is the leading voice of the profession. This
letter, however, expresses my personal views.
I have regular dealings with newspapers and
magazines, most of them constructive but sometimes things go wrong,
of course. They do in every industry. The key is how to put them
right.
I have always found that using the newspaper
Code gets action and results. I have also found the PCC to be
of great use in giving informal advice about problems, which is
an important service they offer.
For example, a national newspaper recently carried
an article about one of my clients which was incorrect and one-sided.
The advice provided by the PCC enabled me to arrive at a satisfactory
resolution of the matter.
15 January 2003
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