71. There have been no announcements, as yet, presenting
the exact funding structure for the new body. The Secretary of
State has expressed the desire of the Department for the new body
to be a public-private partnership. Concerns have been raised
by some large businesses in the sector
that basing the funding model on the Million Visitor Campaign
(MVC) may not work. The MVC was implemented during a time of crisis
for the industry when tourism was high on the Government agenda
and when the industry was prepared to donate a lot to the campaign.
Mr Quarmby, Chairman of the BTA, told us he believed that Government
response to the crises was "£40 million to fight the
Foot and Mouth crisis and then ... £20 million in February
of this year".
It is a worry to the Committee and the industry that the impetus
and funding will not be as readily available when the industry
is not in actual crisis.