APPENDIX 40
Letter from Mr Harry Murray, Managing
Director of Lucknam Park, Bath
RE: APPOINTMENT
OF THE
BTA CHAIRMAN 2003
The Chairman of the BTA is the most important
appointment in the British tourist industry. Before selection
is considered a clear specification of this key position should
be drawn up. The specification should include the following:
— This is a full-time appointment that
requires dedication with a passion for both the job and the industry.
— A strong personality respected by
the industry and who will have the ability to influence government.
— The ability to analyse the needs
of the industry in terms of funding required which would ultimately
produce a return on the investment.
— The ability to build a team of similarly
dedicated professionals who are able to promote all the excellent
qualities of the British tourist industry.
— Track record of success who will
make Britain one of the leading tourist destinations in the world.
As we have demonstrated in the past a thriving
and successful tourist industry makes a major impact on the UK's
economy. Every single member of the CBI benefits when our tourist
figures increase.
Ladies and gentlemen, I speak with 40 years'
experience in the hospitality industry. I am but one voice, nevertheless
I know that my views are shared with many of the country's leading
hoteliers and we shall await this appointment with much interest.
4 November 2002
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