Annex
CINEMAGOING 11, DODONA
RESEARCH 2003
The table below presents estimates of industry
revenues and costs over the period from 1996 to 2002. It is worth
commenting on the sources of some of the figures. Films rental
is estimated on the basis of a government statistical enquiry
which ran from 1950 to the end of 2001. As this enquiry did not
cover all cinemas, the estimates below include an allowance to
compensate for the absence of independent operators who often
pay above average rentals. Concession, or refreshment, spend per
head figures and margins are estimated, as is the other income
category. This last item covers income like booking fees, which
can be as much as £0.50 per ticket, films not tracked by
box office monitoring organisations such as those shown to kids'
clubs and managers' specials, and miscellaneous income.
Finally, it should be noted that the average
ticket price below is the average paid by customers for each admission.
It thus represents a mixture of full price and discounted tickets,
for example those available to children, students, seniors and
at specific times of day or week. It also includes higher priced
seats, notably the superior seats sold by the Odeon circuit and
tickets for VIP or luxury screens.
CINEMA REVENUES
AND COSTS
1996-2002
| £ million | 1996
| 1997 | 1998
| 1999 | 2000
| 2001 | 2002
|
| Admission (million) | 124.0
| 139.5 | 135.5
| 139.5 | 142.5
| 156.5 | 176.0
|
| Average ticket price (£) | 3.27
| 3.53 | 3.69
| 3.91 | 4.04
| 4.22 | 4.29
|
| Music rights (%) | 0.875
| 0.917 | 0.917
| 0.917 | 0.917
| 0.917 | 0.917
|
| Value added tax (%) | 17.5
| 17.5 | 17.5
| 17.5 | 17.5
| 17.5 | 17.5
|
| Average net ticket price | 2.76
| 2.98 | 3.11
| 3.30 | 3.40
| 3.56 | 3.62
|
| Gross box office | 405
| 492 | 500
| 545 | 575
| 660 | 755
|
| Net box office | 342
| 415 | 422
| 460 | 485
| 557 | 637
|
| *Average film rental (%) | 40.0
| 38.5 | 37.5
| 37.5 | 38.0
| 39.0 | 40.0
|
| Film gross margin | 205
| 255 | 264
| 287 | 301
| 340 | 382
|
| Spend per head (£) | 1.02
| 1.05 | 1.08
| 1.12 | 1.15
| 1.20 | 1.25
|
| Net spend per head (£) | 0.87
| 0.89 | 0.92
| 0.95 | 0.98
| 1.02 | 1.06
|
| Net concession revenue | 108
| 125 | 125
| 133 | 139
| 160 | 187
|
| Concession gross margin | 75
| 87 | 87
| 93 | 98
| 112 | 131
|
| Gross advertising revenue | 73
| 88 | 97
| 123 | 128
| 164 | 185
|
| Exhibitors' screen advertising | 24
| 29 | 32
| 41 | 43
| 55 | 62
|
| Other income | 10
| 12 | 11
| 12 | 12
| 13 | 15
|
| Total exhibition revenue | 484
| 581 | 590
| 645 | 679
| 785 | 901
|
| Exhibition gross margin | 305
| 372 | 383
| 421 | 441
| 507 | 575
|
Source: AC Nielson EDI, Cinema Advertising Association,
Dodona Research
|
