THE WIDER PUBLIC WAS NOT ENGAGED
29. There is considerable evidence that the debate
was able to engage with only a limited cross-section of the general
population. The report of the debate itself says that the open
part of the debate "reflects the views of people who are
regularly engaged in politics and current affairs".[66]
The report describes this as a "self-selecting" group.[67]
The Understanding Risk team told us that "two-thirds
of respondents claimed to have a degree, compared to one-fifth
of the [general] population, according to the 2001 Census";
thus "these events were often dominated by discussions characteristic
of a knowledgeable and an experienced engagement in the GM issue"
.[68]
30. Professor Grant conceded that the debate "fell
short" in engaging the wider public in the process: he told
us that he had hoped "that we would have been much more successful
in formenting discussion and debate amongst other social groups".[69]
He said that although the debate was "hugely attractive"
to those already interested in GM, "much more would need
to be done" to reach a wider constituency.[70]
As we have discussed above, the problems were a lack of time and
a shortage of money, which Professor Grant described as placing
"constraints" on organising the debate. He told us that
"in order to attract a much wider range of people in the
discussion you need a much bigger publicity budget and also I
think a much more developed methodology for engagement with those
groups; more networking, more time, more opportunity".[71]
The Minister, however, questioned whether additional money spent
on "publicity material would generate more involvement and
participation".[72]
31. We agree with Professor Grant. Whether or
not the 'public' in general would have become involved in the
debate, the inevitable consequence of insufficient resources being
available to publicise and promote it was that it did not engage
the wider population. It would have been helpful if there had
been an opportunity to employ a range of techniques to encourage
public participation. Moreover, time was an important factor:
with more time a greater amount of work could have been done to
reach out more widely. It is profoundly regrettable that the open
part of the process, far from being a 'public debate', instead
became a dialogue mainly restricted to people of a particular
social and academic background. The greatest failure of the debate
is that it did not engage with a wider array of people.
32. We have been given tantalising hints of what
might have been achieved with more time and more money. Even with
limited resources for publicity the debate was covered both in
the news media and in episodes of the Archers and the Moral
Maze. Professor Grant told us that given more time "we
would have developed the relationship with the media that we needed
to".[73] We would
have liked to have seen and heard many more informative or argumentative
programmes on television and on radio. A primetime television
debate, such as has been held in relation to the monarchy and
hunting, would have been welcome.[74]
To engage with the wider public the debate needed to go into
their living rooms, rather than be conducted in the village hall.
With sufficient time and money to publicise and promote the debate,
we have little doubt that it would have been possible to do so.
13