Review of public service broadcasting
50. Under Section 264 of the Communications Act,
Ofcom is required to report on the extent to which the BBC, Channels
3, 4 and 5, S4C and the public teletext service have, taken as
a whole, fulfilled the purposes of public service broadcasting.
To this end, Ofcom is taking wider account of the television ecology,
including broadcasters which are not subject to formal public
service remits.[44]
This necessarily involves defining the purposes of PSB in the
first place; to move away from the "you know it when you
see it" rule of thumb. The Ofcom Review of Public Service
Broadcasting is particularly relevant in the context of the Government's
current review of the BBC's Royal Charter.
51. Our report on Communications included the
following observation: "The balance of evidence submitted
to us, including from the current regulators, was in favour of
the BBC being regulated entirely by Ofcom."[45]
When the previous Committee advocated a single communications
regulator in 1998, the recommended duties included "oversight,
for all broadcasters, including the BBC, of broadcast content
regulation and the commercial activities of broadcasters, with
direct oversight of their implementation". The present arrangements
are untidy and lack consistency. The BBC's Royal Charter review
will provide an important opportunity to adjust the relationship
between the BBC and Ofcom.
52. On 28 January 2004, Lord Hutton published
his Report of the Inquiry into the Circumstances Surrounding
the Death of Dr David Kelly C.M.G.[46]
His conclusions relating to the role of the BBC Governors will
also merit careful examination in the context of the Government's
review of the BBC's Royal Charter.
53. Section 264 of the Communications Act provides
a definition of the key features of public service broadcasting.
In essence, the PSB remit involves the provision of a balanced
diversity of high-quality programming, which meets the needs and
interests of different audiences.
54. More detailed obligations are indicated in subsection
(6). These include obligations relating to culture, news and current
affairs, sport, education, entertainment, religion and other beliefs,
science, social issues, matters of international significance,
programming for children, and local programming. We note that
reference to UK feature films appears on the face of the Act.
Ofcom is also required to have regard to the number of programmes
within the services which are made outside the M25 area. In addition,
Ofcom must consider the costs to the broadcasters of fulfilling
their public service television remit and their available resources.
55. We questioned Ofcom on some of the key features
of public service broadcasting. These included: news provision;
regional programming; community radio; audio description; feature
films; children's programming and advertising. We attach particular
importance to the first of these, and consider the specific issue
of ITV's national news bulletins later in this report.
56. The Communications Act also gives Ofcom powers
over the output of regional programmes, with licences providing
the means to ensure that appropriate infrastructure is in place.[47]
Stephen Carter told us that Ofcom's review of public service
broadcasting would inform the re-licensing of Channel 3 and Channel
5, and help "get to specificity around the regional production
quota."[48] The
Communications Act 2003 obliges Ofcom to include conditions in
the licences of commercial public service broadcasters to secure
compliance with obligations as to independent production, regional
production, original production, and regional programming. Similar
obligations apply in relation to the BBC by dint of the Corporation's
Agreement with the Secretary of State.
57. We questioned Ofcom specifically on the regional
commitment of Channel 3 companies, which will be reviewed during
the course of this year. While acknowledging the "quite clear
regional output obligations" placed on Channel 3 broadcasters,
Lord Currie claimed to put these in the context of other commitments:
"The first point to make is that regional commitments on
public service broadcasters have to be balanced against other
commitments that are placed on them. They operate in a commercial
market place that increasingly has been quite difficult for them,
and therefore the more that is put on the regional side the more
there will be trade-offs to be considered amongst the various
obligations placed upon them."[49]
We really do not see why this should be so. Ofcom is a regulatory
body, not a charitable organisation. There is no statutory provision
for trade-offs that would water down regional obligations contained
in law or licence; nor has Ofcom any remit for even entertaining
such trade-offs.
58. The protection and maintenance of regional
commitments by Channel 3 licensees will be the first major test
for Ofcom. It is essential that it pass this test, since faith
in its decisions will otherwise be undermined. Furthermore, we
see no reason why this process should not be conducted in public.
59. In 2001, in response to our recommendations in
previous reports,[50]
the Radio Authority launched an experimental "access"
radio scheme, involving 15 small-scale community radio services.[51]
Ofcom later announced that this pilot scheme would be extended
until 31 December 2004. On 10 February 2004, the Secretary of
State issued a written ministerial statement, announcing publication
of a draft Community Radio Order for public consultation.[52]
The draft Order proposes to introduce a new tier of very local,
not-for-profit (or not profit-distributing) radio. Such radio
stations could serve small communities, whether based on geography,
ethnic or cultural background or other common interest. We
welcome the draft Community Radio Order, allowed for by Section
262 of the 2003 Act, while drawing attention to the provision
for grants made in Section 359. These offer the opportunity to
turn into facts Stephen Carter's "warm noises" that
community radio is a "good thing".[53]
60. The Royal National Institute of the Blind submitted
evidence to us on the provision of television audio description
services.[54] As the
RNIB points out, the additional narrative this provides to explain
visual sequences is as important to visually impaired people as
subtitles are to hearing impaired people. We consider both to
be touchstone indicators of a broadcaster's commitment to public
service television. Channel 5 should be congratulated for taking
a lead among public service broadcasters in exploiting available
facilities to launch, in November 2003, an audio description service
on digital satellite.[55]
We are concerned that the BBC has chosen to quibble over technical
standards and that ITV has argued that its regional programming
prevents any audio description.[56]
We look to Ofcom to promote the development of television services
for deaf and visually impaired people across all broadcast platforms,
in line with the requirements of the Communications Act. In particular,
we recommend that BBC and ITV networked programmes are made available
with suitable audio description via digital satellite for the
500,000 Sky subscribers who are blind or partially sighted.
61. Our Sixth Report of Session 2002-03 called for
increased levels of support for film production and exhibition
of British product from the public service broadcasters. We note
Ofcom's assurance that British films will form an explicit part
of the PSB review.[57]
62. Children watch a wide range of television programmes,
some aimed directly at them (such as cartoons), and some targeted
more towards their parents' tastes (such as soap operas, natural
history and sport).[58]
The PSB review will aim to identify more clearly than was possible
during our evidence session with Ofcom what elements of children's
programming constitute public service broadcasting.[59]
63. Of more immediate concern to us is advertising
scheduled to coincide with children's programming, particularly
that which promotes an unhealthy diet.[60]
The Secretary of State has written to Ofcom "to consider
proposals for strengthening the existing code on advertising food
to children."[61]
In his reply, Stephen Carter wrote: "We share your view
that child obesity is an important and urgent social issue, and
we are therefore giving significant priority to a major project
which will inform the best approach to take to any changes to
the broadcast advertising codes. We aim to complete the project,
including consulting on, and implementing any rule changes, during
the first half of 2004."[62]
64. There already exists a robust body of research
establishing that a significant risk factor for childhood obesity
is food and drink with high fat and/or sugar content, most recently
in the report of a working party of the Royal College of Physicians,
Royal College of Paediatrics and Child Health and the Faculty
of Public Health Medicine.[63]
65. We believe there is no justification for delay
in securing responsible food and drink advertising aimed at children.
A precautionary approach is justified, regardless of the desirability
of further research into the effects of food promotion to children.
66. More generally, Ofcom ought to adopt a robust
stance in ensuring the spirit as well as the letter of all existing
public service commitments is maintained. In the longer term,
the welcome adoption of light touch regulation must not be allowed
to result in denying citizens the option to watch high quality
public service television.
The digital transition
67. The number of households with digital television,
satellite, cable or terrestrial, has now passed the 50% mark.
Government policy is eventually to switch off the conventional
analogue broadcasts, thus widening availability of digital television
and freeing spectrum for alternative applications, subject to
availability and affordability criteria.[64]
When these objectives were first announced in September 1999,
the Government said that digital switchover could start to happen
as early as 2006 and be completed by 2010. Speaking at a Westminster
Media Forum in December 2003, Lord McIntosh of Haringey, Minister
for Media and Heritage, referred to plans for the switchover,
and of Ofcom's "critical" role in their development.[65]
68. Stephen Carter told us: "The switchover
issue is ultimately a decision of Government. Clearly we recognise
that, and we will do whatever is useful to assist the process
of reaching that. We do support an accelerated move to switch-off.
It is important to appreciate that this is Ofcom in a supportive
role rather than in the lead on this particular question."
69. We believe Ofcom should attach priority to
ensuring its regulatory decisions are consistent with the promotion
of an expeditious switchover to digital broadcasting.
70. We note that during this period of transition,
from analogue to digital, many viewers have no choice about how
they receive digital television. With Freeview only available
in roughly 60% of the country and digital cable available to even
fewer homes, poorer households who fear committing themselves
to a monthly subscription service have had to turn to the free-to-view
satellite option. Since this service was closed to new customers
at the end of 2003, we believe that the twin issues of universal
access to, and social exclusion from, free-to-air digital television
services must remain an important issue. We recommend that Ofcom
address itself to this as a matter of urgency. We are aware
that the Government may be considering region by region switchover.
29 HL Deb 15 October 2001 c 351 Back
30
Ev 29 Back
31
Ev 30 Back
32
Ev 30 Back
33
http://www.ofcom.org.uk/about_ofcom/offices/office_locations Back
34
Ofcom news release, 26 November 2003 Back
35
Ev 30 Back
36
Ev 41, Q79 Back
37
Open Day: A User's Guide to Ofcom, 16 December 2003 Back
38
Ev 30 Back
39
The duties under the new and old system have been identified in
From Commencement to 1st Quarter: Foundation and
Framework, Ofcom, 2003 Back
40
Ev 24, Q 69 Back
41
Ev 31, Q 4 Back
42
Ev 32, Q 6 Back
43
Ofcom's Annual Plan: April 2004 - March 2005, http://www.ofcom.org.uk/consultations/current/annual_plan/ Back
44
Ev 41, QQ 73-4 Back
45
Fourth Report, 2001-02, HC 539 paragraph 35 Back
46
HC 247, 2003-04 Back
47
Ev 31, Q 2 Back
48
Ev 33, Q 12 Back
49
Ev 34, Q 19 Back
50
Second Report, 2000-01, HC 161, paragraph 109; and see Fourth
Report, 2001-02, HC 539, paragraphs62-3 Back
51
NEW VOICES - An Evaluation of 15 Access Radio Projects by Anthony
Everitt (19 March 2003) Back
52
HC Deb 10 February 2004 c 65WS Back
53
Ev 35, Q 26 Back
54
Ev 47-9 Back
55
Ev 37, Q 36 Back
56
Ev 23, QQ 59-60 Back
57
Ev 34, Q 23 Back
58
What children watch, BSC / ITC, June 2003 Back
59
Ev 39, QQ 56-8 Back
60
Ev 37-9, QQ 41-55 Back
61
Letter from Rt Hon Tessa Jowell MP to Lord Currie, 1 December
2003, published on the Ofcom website, http://www.ofcom.org.uk/about_ofcom/gov_accountability/ministers/jowell_currie Back
62
Letter from Stephen Carter to Tessa Jowell MP, 17 December 2003,
published on the Ofcom website, http://www.ofcom.org.uk/about_ofcom/gov_accountability/ministers/carter_jowell?a=87101 Back
63
Storing up problems, February 2004 Back
64
HC Deb 8 May 2002 c 249W Back
65
Ofcom's Inbox - Part One, Westminster Media Forum, December
2003 Back