Select Committee on Culture, Media and Sport Minutes of Evidence


Examination of Witnesses (Questions 320-330)

4 MAY 2004

Mr Trevor Brooking, and Mr Nic Coward

  Q320 Rosemary McKenna: But you did not answer the question about the attitude towards women. I think that is absolutely crucial. I think "Footballers' Wives", for example, is an appalling programme. Having watched one episode, I will never ever watch it again. That kind of thing gives football a bad name.

  Mr Brooking: I think most footballers' wives would say that is pretty fictional.

  Q321 Rosemary McKenna: Is it fictional?

  Mr Brooking: If you believe the programme, that is worrying.

  Q322 Rosemary McKenna: Is it fictional or is it based on reality?

  Mr Brooking: Again, like any professional life, a very small percentage could happen. But I think it is a dreadful suggestion, when I meet all the genuine people within sport. For you to say that footballers treat ladies in a different way from other men is an absolute nonsense.

  Q323 Chairman: You do not agree with that.

  Mr Brooking: The behaviour of most footballers, and the way they conduct themselves, is exemplary.

  Chairman: I think we will be addressing television a bit later in this session and I am sure we all have our views on that.

  Q324 Mr Flook: The West Country and the South-West is not particularly blessed with top-flight clubs and most of your emphasis, Mr Brooking, so far seems to have been on what they are doing at the premier division. Second and third division clubs who are less wealthy, how much help does The FA give them? Is there a template, where you say: This is what you should be doing and all of this should be a minimum?

  Mr Brooking: All clubs at that level have centres of excellence, which are trying to identify talent, and then all clubs also have what we term a `Football in the Community' programme. Obviously The FA also has its County Associations, which are working on what you would call grass roots football, certainly an area I would like The FA to continue to work with. For me the starting point in any behavioural pattern has to be with the youngsters. I believe a quality football coach communicates better than any other person in their lives, other than the family, and I think a lot of school football has, because of a lack of financial support, drifted into mums and dads running sides now. Sometimes the mums and dads really do some fantastic work; sometimes they run it as a sort of professional club, reliving the opportunity to be a manager, and then you get the shouting and hollering and the fear factor coming into youngsters. In my role in the development side of the game, I believe that we have a big role to play in guiding the mums and dads in how they should be conducting themselves on the line, so as they do not transmit bad behaviour to youngsters, who then repeat what they hear on the sidelines. I believe coaching through schools, giving better guidance and support for those involved in junior football, can be the starting point to work through the system. It is not easy to change somebody in their twenties who has been brought up in a culture where they do misbehave, but certainly we still work very much with our county associations in grass roots football, and certainly in those league clubs outside the Premiership there is still a lot of good work going on; there is educational support for any youngsters that are taken on during their training schemes. It is actually just changing from a three-year to a two-year programme which they call MACE now but that is linked in with DfES.

  Q325 Mr Flook: Gordon Taylor of the Professional Footballers' Association sent us some information in which he says, "As far as I am aware, professional footballers are the only profession who willingly have in their contract a commitment to six hours a week community work." That is not quite true because Rugby Football Union, particularly premier league, have that, but does that work at the ground level?

  Mr Brooking: I think you will find in any club naturally you will have certain players who are more obviously identified as being a good example, to carry out work in the community. I think in some of the evidence to you from the premiership and league clubs you have had examples where very high profile players are doing a lot of good work. A lot have been involved in recent weeks and months because obviously you saw the recent report by Chief Medical Officer Professor Donaldson about what is required in physical activity. A lot of the Football in the Community schemes are involved in the anti-obesity programmes now that are being introduced and a lot of players are going out to local clubs and schools, their profile being used to try to encourage youngsters to take more physical activity. A lot of Football in the Community schemes also do a lot of work where you can lock in with a local school for a term's work, where pupils are given points for attitude, behaviour, getting homework in on time, a whole range of skills linked in with their school work, and at the end of the term those high scoring youngsters are given free tickets to the local ground. So football is working very much locally demonstrating what the club can contribute to the community. Certainly I would challenge some of you, wherever your constituency is, to try to get to the nearest professional football club and to try to find out what community work in the game is going on. I think you would be pleasantly surprised.

  Q326 Chairman: Certainly in Manchester there is marvellous work by both of the clubs.

  Mr Brooking: Yes.

  Q327 Mr Doran: This inquiry, as you know, is about drugs and role models in sport and I am quite interested in the issue of where responsibility lies in the various tiers in football in this country. It is quite clear from the evidence we have received from you, written and oral, that The FA sees it as its responsibility to deal with the drugs issue and it has in train a whole process for ensuring that drugs are dealt with in the sport. At the player level, clearly there are responsibilities on the player, which some of the cases we have talked about outline, and sometimes they meet their responsibilities, sometimes they do not. Where it strikes me there may be a gap is at the level of the club, and I would be interested if you could spell out to me how you see the responsibility of the individual clubs in this respect.

  Mr Coward: Trevor has outlined the more general responsibilities of clubs, particularly through the academies and the centres of excellence on the general way that a player should behave, what it means to be a professional footballer. Trevor has also outlined the Football in the Community scheme. That is another example of that relationship between ourselves and the players' union, the PFA, which we think works very well. Certainly the clubs themselves and the players' union both see the need to ensure their players are given the best possible chance to understand their duties. That is by way of answering your question as to what community responsibility there is on clubs. Clubs do fully recognise their responsibility. I do not think the game, as Trevor has said, has enjoyed in any way the stories that have been arising around the sport. We have an incredibly successful sport, a sport which is loved by millions, but a sport therefore which understands its responsibilities, so when clubs see negative stories they are very well aware of them and want to address them. As I say, there are many partnerships. Despite what we read about what may go on between the various organisations in football, there is a huge amount of work that goes on at many levels. It is one of our jobs to try to join up all those various aspects. Trevor has mentioned what we see, for instance, happening at academies and centres of excellence with clubs. We want to make sure that County FAs are communicating with parents, so that, as Trevor explained, those parents coming together to create a small community round a football club realise how important that is for those kids that are coming into their care. Child protection is a serious issue—and we are very proud to say we have trained 60,000 people in our awareness programme. That is something football has done because we understand our responsibility that comes with our incredible significance in modern society.

  Mr Brooking: There is also the Football Foundation—and you probably know the background to that anyway—where the funding has three partners, The FA, The FA Premier League and Government, contributing £60 million a year back into the game. For every £1 Government has put in, they have got £5 back from that funding, and some £350 million has gone into the game through the Football Foundation. That I think is clubs and football recognising that they have to contribute to grass roots. Having said that, of course, it was also about a year ago recognised that some £2 billion would be needed to bring changing facilities and pitches up to the quality they should be, so even that £350 million, we have to accept, is not going to go very far. If we are going to bring lots of youngsters through—and girls' football now is the fastest growing sport in the country—where are they going to play? Where are the facilities? Where are the referees? Where are the volunteers and the administrators? We have to be thinking that now. That is why we are trying to work with Government on the comprehensive spending review because we have to be anticipating and preparing for that now, because when children come out of school there is not going to be anywhere for them to go if we do not invest very quickly.

  Q328 Mr Doran: We are running short of time and, although there are a number of questions I wanted to ask you, I am going to have to curtail my contribution. The one area that does concern me is the issue of drugs. The most high profile case recently has been the Rio Ferdinand case. There are two issues there that concern me. One is that there does not appear to be any responsibility on the club to deliver the player for testing. I would like you to comment on that. The other is the aftermath of the case. If I could summarise it, putting my legal hat on, a player has breached The FA rules by not attending for testing, he has gone through the process and has been punished. As a lawyer with some experience in employment law, it seems to me that he has put himself in a position where he is unable to fulfil the terms of his contract, but my understanding—and I only understand this from the press—is the player continues to be paid his usual wages throughout the process of his suspension. It does not seem to me that that sends the right messages about the consequences, if you like, for someone who has breached the rules. I understand that this whole affair would have had devastating effects on Rio Ferdinand's career, there is no question about that, but the fact that he will continue to be paid a massive salary, despite the fact that he has breached his contract in this way and created massive problems for the game of football, strikes me as deserving some investigation.

  Mr Coward: To deal with the first element, the general point is we, The Football Association, on behalf of the game, believe we have a very effective doping control programme, from the education process through to the collection and sampling process and through to case management. Not only do we say that but UK Sport says that. We are the UK's leader—and this is UK Sport telling us. This is echoed by Lord Coe and others who have given evidence to you, by our international governing body, FIFA, and our European governing body, UEFA. We work together with some key agencies in this area, one of which is UK Sport. UK Sport carry out the collection process for a great number of sports in this country, well, the UK, including obviously ourselves the English Football Association. That includes athletics, swimming, rugby league and others. It is UK Sport who carry out that same WADA accredited, IOC accredited, ISO accredited process at every sport they carry out. That is what we are effectively contracting in from them. We are very satisfied that when the UK Sport team arrive they carry out a process which is best in field, best in class. We rely on them, therefore, when they arrive at a ground, to deal with the communication process, the notification process, and, save for the admittedly one very high profile case to which you have referred, this process has worked fantastically well for ten years. One of the key messages with which we have had to deal with from our review group is: "If you have a great system that is actually serving your sport well, don't change it unless you really do think it is going to make it even better." The second point in relation to the employment issue, each professional footballer, as you will know, is employed on the basis of the collectively bargained employment agreement that exists between the employers and the employees, the clubs through their leagues, and the union. It would not be right to go into the particulars of any one case but these are, just like any other employment issue, primarily down to the employer.

  Mr Doran: Perhaps you could say whether The FA is concerned about the message that it sends.

  Chairman: I am sorry, we are running very late and we have Alan still to ask questions.

  Q329 Alan Keen: I will be as brief as I can. I do not know whether you have seen our agenda, Trevor, but it says, "Trevor Brooking, Director of Development and a player (to be confirmed)". I am sure that refers to the fact that you had not confirmed your attendance rather than that more research was being done into whether you were a player or not! I am glad Frank gave you the opportunity to mention Football Foundation: I know there are problems with its funding at the moment and you have said how vital it is. There is a saying football supporters have, "I wouldn't go up the end of our street to watch XYZ United," but when I saw Sky News last night I almost wished I had gone half way down our street to see the Broncos play because a wonderful fight on the pitch went on. I have great respect for rugby league, but if that had been a football player I would have been ashamed because I care greatly about how people look at our great game. I would like to ask you what The FA intends to do about the bad impression that the game creates with players diving on occasions to try to gain a penalty. Sometimes they dive because they have been tripped up and it is a genuine penalty. What plans do you have to try to eradicate that?

  Mr Brooking: You probably have a submission from The FA refereeing department, which is trying to clamp down on obvious dives. It is not easy on occasions and it is throwing a lot of responsibility on them to get decisions right: Is there contact or is there not? I have to say, from my own experience, from the playing and dressing room point of view, most players find it pretty appalling to try to cheat in that manner. I think the media and TV could do us all a great service by highlighting the obvious incidents because the "name and shame" philosophy I think is a good one in this area. I do not believe it contributes anything to the game. It is a bad example and it is something we want to clamp down on. Naturally, you can get cautioned for the obvious offences and referees are making it clear that they want to clamp down on that, but, again, as I mentioned, clubs have to play a part, they have to give a steer; managers have to make sure they do see the incident or they do look at it on the video and have a word with the player and not say, "Oh, I didn't see the incident, I can't really comment." We have to get a collective responsibility all around the table.

  Q330 Alan Keen: I agree the diving or not diving when there is contact or not contact made with a player in the box is probably the most difficult thing to eradicate, because it is impossible even with television close-ups to know exactly what the situation is. There is one thing which is easier to detect and I will give you the example of Makele: you did not need to be a boxing expert to know that the way that he fell had little to do with the power of the blow or push on the back of his head. Could I come on to something I think could be eradicated and I would like to know your views on it. You may say an MP has a bit of a cheek insinuating that players are liars, but how many times in a game where it is not always so easy to know, but the players themselves know: a player in a white shirt, a player in a red shirt, "Our ball, ref." It is watched by young kids, they think it is the thing to do and it is live. It is the thing that would be the easiest to eradicate. The penalty area incidents are difficult, but this, "Our ball, ref," have you given any thought to this since you have been in your new position?

  Mr Brooking: I believe the key area for me in my role must be to start with the very young person, if you can eradicate or improve or dilute that taking place in junior football in schools and get guidance for the mums and dads and those running the team. That is when they are at their most impressionable age, you are quite right, and if they watch it on TV then they go out and repeat it, but somebody has to be out there spreading the message that that is not the way to compete. I do believe in my development role I have to start at the grass roots and that age category. Having said that, you cannot just ignore what is going on in the professionals' game and it is something to try to work on with the clubs through disciplinary process, to make sure that we turn that round. As you know, we have reviewed our disciplinary processes over the last few months. You could not change it half way through the season, but next year it will be much quicker, so there will be much more reaction to incidents and players will be suspended much earlier than the dragged-out cases we have seen this season. I think that will in turn make it a much more effective system and hopefully get the message home much earlier and quicker. Then hopefully by that time players will start to learn that they are better playing for their side than being suspended for one-third of the season.

  Alan Keen: Thank you. We are running short of time, so we will have to cut it short.

  Chairman: I am sorry; it just shows how very important and interesting the evidence we have received is, but we are running very late and, while I am sure lots of people have more questions to ask, it would be discourteous to our other witnesses if we were to continue this session. Thank you very much indeed.





 
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