Select Committee on Culture, Media and Sport Minutes of Evidence


Examination of Witnesses (Questions 80-87)

2 DECEMBER 2003

Tessa Jowell, Ms Sue Street, and Mr Keith Smith, examined.

  Q80 Mr Flook: Secretary of State, I have been looking at page 50, the BTA used advertising to win overseas visitors back to Britain. If you do look at page 17, and it may be a chance for Mr Smith to get on the score sheet, we can see that for overseas visitors to the United Kingdom expenditure dropped 9% from the year before last and then climbed 4%. That is a provisional figure of 11.8 billion. Six months after the Report came out do we know what that figure is?

  Chairman: I can tell you, it is 6%, but we now have a £15 billion deficit on tourism.

  Tessa Jowell: Yes.

  Q81 Mr Flook: The real thing is if we increase the amount of money that we have spent, more money on the Million Visitor Campaign, can you explain how we are going to get higher spending visitors to Britain?

  Tessa Jowell: That means getting Americans back. Americans are more reluctant than they have ever been before to get on planes, hence the Million Visitor Campaign was directed at Americans, at Far Eastern destinations and at destinations in Western Europe. There are two drivers of the balance of payments deficit, one is the loss of high spending American visitors, the second is that more of us are going abroad and spending more, that is how the balance of payments deficit is increasing. What can we do to deal with that? We can encourage more people to take holidays at home by improving the tourism offered in this country in line with the answers I gave to Mr Thurso. We can also continue our efforts to get more Americans and high value tourists, who spend six pounds for every pound we spend, so that is why spend is so sharply down, although numbers are recovering.

  Q82 Mr Flook: Just on that point, you said six pounds for every pound, what is the projected ratio with sterling climbing against the dollar?

  Tessa Jowell: Can I let have you that?

  Q83 Mr Flook: Please do.

  Tessa Jowell: I do not have it in my briefing and we would have to model it.

  Q84 Mr Flook: It does not relate to the last fiscal year since then the dollar has fallen. I would appreciate knowing that.

  Tessa Jowell: We can let you have that.

  Q85 Mr Flook: We are all aware that the Rate Support Grant was announced a couple of weeks ago and it is going to be a very difficult time for many councils. Somerset has a dual system and it is the county council that runs the libraries, I do not know what they are going to do with the libraries. I know that you said that you set the standards and that there are lots of problems, as Mr Keen pointed out, and trying to get them to the open more than five days a week, it is not just on Sundays, it is seven days a week. I am sure there is going to be some pressure on those budgets, and I appreciate the DCMS sets the standards, what help or contingency plans has the DCMS for councils—I do not say this for Somerset as a whole because I do not know but they have already said they are going to cut rural bus services—what help are they going to be giving in down-sizing the money they spend on libraries? Like everything else it is going to come under some severe pressure. I speculate.

  Ms Street: The library provision is a statutory duty of local authority, so they are going to face some difficulties obviously. What we can do through the strategic body resource is more in terms of explaining best practice. As we said earlier it is not the biggest spending libraries that are necessarily the best. I think it is has to be round dialogue, information, sharing best practice and using the sort of seed corn monies of round three million to make sure that we are assisting them in the best way that we can.

  Q86 Mr Flook: Ms Street, earlier you said that the attitude of the Department had changed in the last two years with regard to what you were asking from libraries, how much information have you got to be able to pass on that best practice? How well worked-up are the models and examples to pass to Somerset?

  Ms Street: The thing we stopped doing was loading library plans on them in forms that did not make sense for citizens who use libraries, that was a step back, do not use your money on counting things that do not matter. The monitoring now is through resource and monitoring that they are discharging their statutory responsibility. As the Secretary of State said we cannot force them to open hours beyond their obligations. What we want to do is make sure, as other members of the Committee have said, that they realise using that capital asset is a good use of assets. We need to take with them a much wider view, as Framework for the Future set out, of how libraries can be used. I think we can also build on the point of your question, through what is a limited capacity, look at what we can do to advise on good practice and so forth, provide some development help or development advice for libraries that, as you suggest, may be going through a very difficult time

  Q87 Chairman: Thank you very much. Secretary of State, it has been rather a marathon, we are grateful to you and your officials for sticking it out. Thank you very much indeed.

  Tessa Jowell: Thank you very much.






 
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