Select Committee on Regulatory Reform Twelfth Report


6 Assessment against Standing Order No. 141(6) criteria

Inappropriate use of delegated legislation

22. The proposal appears to be appropriate for delegated legislation.

Removal and reduction of burdens

23. The Department has described the burdens presently imposed by the 1971 Act as burdens of compliance with detailed rules for the authorisation of entries in directories and concerning the form and content of invoices and other documentation relating to the cost to be paid for directory advertising. These burdens bear directly on the publishers of directories; they also bear more indirectly on directory advertisers. The Department considers the proposed Order would have the effect of reducing burdens under the present law by:-

i.  Proposal A - Creating a facility whereby entries in directories can be repeated or renewed in subsequent editions of those publications without publisher and client going through the full authorization process under Section 3 of the 1971 Act. The introduction of a simplified system for the agreement of sequential directory entries reduces the burden of administration procedures on directory publishers (and, indirectly, on their clients).

ii.  Proposal B - Creating a facility for the authorization of directory entries over the telephone. The Department anticipates that the ability to discuss the form of an entry and associated publication and pricing matters orally will benefit both publishers and their clients through the reduction of "paperwork and chase-up telephone calls".[9]

24. The Department implicitly argues that the third aspect of its proposal will remove burdens by replacing the present, very prescriptive regulations for the form and content of invoices and other documents pertaining to directory entries with provisions which perform the same functions but which are less detailed and which will allow for the specified material exchanges between publishers and their clients to take place in the form of electronic documents.

25. We conclude that the first and second proposals would reduce the burdens of disentitlement to payment for a directory entry (contained in section 3(1) of the 1971 Act) and the offence (contained in section 3(2)) by adding new ways of authorising a directory entry. We consider that the third proposal would remove the burden in section 3A of the 1971 Act, which authorises the making of regulations imposing requirements as to the form and content of invoices and other documents.

New burdens

26. The Department considers that it is arguable whether conditions attached to new procedures for the authorization of directory entries will amount to new burdens and that they might be viewed as the limits or conditions within which the present burdens are relaxed.[10] It has nonetheless analysed its proposal in terms of new burdens, and we consider that it is helpful for it to have done so.

27. The burdens of Proposal A take the form of revised conditions applied to the circumstances in which repeat entries in directories may be authorized using the proposed simplified procedure.[11] This procedure would be created by the provisions of Article 2(8) of the proposed Order. The Department has summarized the effect of these provisions in paragraph 57 of the explanatory statement.

28. The burdens of proposal B - the terms within which it is proposed to permit agreement for the publication of directory entries on the telephone - are described by the Department at paragraph 58 of the explanatory statement. As the Department notes, a new burden arises where publishers using a written note of authorisation to conclude an agreement with a client for the publication of a directory entry will be required to inform that client how they will be able to access any on-line directory in which the entry concerned will appear.

29. The burden of the supplementary third element of the proposal is analyzed at paragraphs 59 and 60 of the explanatory statement. The Department considers that this supplementary proposal does have the effect of imposing new burdens. The proposed subordinate provisions under this heading would impose requirements on the form of invoices and notes of agreement necessary to prevent them from being taken as asserting a right to payment. These are also described as re-enactments of the existing burdens in the 1975 Regulations, but we consider that they are correctly to be regarded as new burdens.

Necessary Protection

30. The Department has argued that all necessary protections would be maintained by its proposal. We consider the issue of necessary protection in relation to each of the three elements of the proposal below.

PROPOSAL A: REPEAT OR RENEWED ENTRIES IN DIRECTORIES

31. The proposal provides that, where an entry in a directory has been purchased, a simplified procedure may be used to authorize further entries, provided certain specified conditions are met. These are set out in paragraph 14 above.

32. The Department considers that necessary protection will be maintained by virtue of the carefully defined circumstances in which the repeat procedure may be used and outside of which the authorization procedures laid down in the 1971 Act will continue to apply. In order to make use of the renewal procedure, the publisher of a directory must either have been in an existing relationship with the client business or will be required to have provided it with sufficient information as will give that client a basis on which either to proceed to request publication, decide to withhold agreement to publication or to make further enquiries about the directory service concerned. The provisions concerning the elapse of time permitted between successive publications or contracts and the inability to introduce any deleterious change affecting a directory mean that client businesses will always be assured about the standards to which directories they patronize are produced.

33. The Department points to two particular kinds of deceptive practice which the passage of the 1971 Act was intended to prevent. The simplest was where invoices were issued for unsolicited directory entries with the aim of gaining payment (the directories concerned often being of little or no value or in some instances not existing at all). The proposal would create new methods for authorizing directory entries, but it would not change the provision in section 3(2) of the 1971 Act which makes it illegal to solicit payment for directory entries which have not been authorized by the recipient of an invoice in one of the prescribed ways.

34. The second form of deception took the form of rogue 'publishers' writing to businesses with the ostensible purpose of seeking verification of contact details etc. Such letters also contained a carefully obscured statement to the effect that signing and returning the document as requested would signify consent to pay for a directory entry. The Department argues that this practice could now be subject to restraint by the courts where the Office of Fair Trading applies for an injunction under the Control of Misleading Advertisements Regulations 1988.[12] This is on the basis that an invoice or other document would fall within the definition of an advertisement in those Regulations and that an advertisement is deemed misleading where "if in any way, including its presentation, it deceives or is likely to deceive the person to whom it is addressed or whom it reaches and if, by reason of its deceptive nature, it is likely to affect their economic behaviour…..". The Department therefore reasons that the 1988 Regulations provide an additional protection against the use of the specified sharp practice in situations where publishers are seeking to renew or repeat business from their clients.[13]

35. We are satisfied that this element of the proposal would continue all necessary protection.

Proposal B: telephone authorization for directory entries

36. The Department's purpose in this element of its proposal is to permit contracts for the publication of directory entries to be established over the telephone, while at the same time providing that any potential purchaser in telephone discussion with a directory publisher will have sufficient information to take an informed decision on the value to him of the service he is being offered. This element of the proposal is therefore to permit that publication may be agreed on the telephone in the course of one or more conversations providing i) the publisher provides the purchaser with the information specified at paragraph 11 above and ii) the purchaser makes payment for the entry by means of a debit or credit card. The purpose of imposing these conditions on telephone contracting is to ensure that any potential purchaser has sufficient information to decide to proceed, refuse publication of an entry about his business or to seek further information. Providing that directory entries negotiated over the telephone must be paid for by giving debit or credit card details is seen by the Department as ensuring that payment will only be made where a business has a high degree of confidence in the quality of the service being offered and the good faith of the publisher concerned. If a business has any concerns about a publisher or his product he would choose not to contract with him in this way, as they would in relation to any other product or service which might be paid for over the telephone.[14]

37. We have had concerns about this element of the Department's proposal. The Department itself conceded at the time of laying its proposal that permitting telephone authorisation in this way might make it possible for rogue publishers to operate telephone-based deceptions relating to directories of no value, or which may not actually exist.[15] It did not feel that the degree of risk from telephone-based deceptions associated with directory publishing was any greater than that which might affect any other area of business. It also argued that bogus directory publishers based outside the UK were not prevented from practising deceptions on UK businesses over the telephone by the 1971 Act. This may be true but we do not consider that it is relevant.

38. This element of the proposal received general support at the time of the Department's consultation exercise, including the support of the Trading Standards Institute. The Office of Fair Trading did not support Proposal B because it believed it could allow too much scope for deceptions to be practised and because there would, in its view, be difficulties in determining whether the prescribed information had in fact been provided during a telephone call if this was subsequently disputed by the advertiser. This could also mean that enforcement action against possible misrepresentations made over the telephone under the Control of Misleading Advertising Regulations 1988 might be more difficult than the Department supposes, and more difficult than in respect of similar misrepresentations made in writing.

39. The Office of Fair Trading also believed there was evidence that the kinds of fraud which the 1971 Act was passed to prevent occur with increasing frequency; the fact that most of the 1,000 complaints it has received from UK businesses in the last two to three years concern foreign-based rogue traders is viewed by the Office as evidence that the 1971 Act currently operates successfully to discourage these abuses within the UK's domestic directory publishing market. The Office also informed the Department that it had been aware of 150 approaches to UK companies which were telephone-based. The Department nevertheless considered that the risk that credit card payment for directory entries authorized by telephone would be exploited for sharp practices was not great and not more significant than risks from card payment in other areas of publishing not covered by the 1971 Act. It therefore argued that it would be anomalous to impose different regulatory standards on advertising businesses operating directories from those which apply to, for example, newspaper advertising.

40. It was not clear to us, on the evidence of the explanatory statement, that the Department had adequately addressed the concerns expressed by the Office of Fair Trading about the apparently increasing risk of telephone-based deceptions or the difficulties of enforcement to which the proposal might give rise.

41. In view of the clear evidence that rogue publishers were active in other EU countries and that UK businesses were the subject of attempted deceptions from this quarter, we asked the Department whether any consideration had been given to comparative levels of telephone-based deceptions in these other jurisdictions and the effect that differing regulatory regimes may have on the incidence of these deceptions. In asking this, we were concerned to know whether there was any evidence for the Department's claim that removing the present restriction on telephone contracting for directory products in the UK would not affect the level of attempted or actual fraud.

42. The Department informed us that some attention had been given to this question and that it had not found any legislation comparable in rigour to the 1971 Act within other EU member states.[16] The Department was also aware from the evidence submitted by the Office of Fair Trading that telephone based-deceptions targeted at UK businesses were originating from elsewhere within the EU. It also noted similar deceptions were reported originating from Canada. In both instances, it believed the deceptions concerned involved an initial contact made by telephone which then led on to the submission of written demands for payment. Any demands for payment made in such circumstances would continue to be illegal within the UK under the Department's proposal. Where telephone deceptions might be practised by traders based in other jurisdictions, such activities would be subject to the laws of the country concerned.

43. The Department also believed, on the evidence of its consultations, that there was little knowledge of the 1971 Act within the UK, particularly amongst smaller directory publishers. Together with a low level of prosecutions for offences against the Act, and the fact that most deceptions originate outside the UK, this led it to conclude that "the 1971 Act was not itself acting as much of a deterrent".[17] We question the validity of this conclusion: it seems to us that the evidence of comparisons between the strength of the UK law compared with that overseas is that the 1971 Act has been effective in suppressing undesirable sales practices in relation to directory advertising within the UK's domestic publishing market.

44. In view of the concerns of the Office of Fair Trading, which we shared, we asked the Department to consider whether UK businesses might not be better protected if instead of allowing for the possibility of instant payment by credit or debit card in the context of telephone discussions, payment could only be required after information about the directory and the entry had been supplied in writing. The Department noted in response that such a provision would effectively be identical with the note of agreement method of authorization, as the present law does not mean that publishers may not discuss proposed directory entries with their clients.[18] In response to the issue of the difficulties enforcement authorities might face in the absence of any conclusive evidence as to what may have been said in a telephone conversation, the Department argued again that, under its proposal, telephone contracts could only be established where the purchaser felt sufficiently sure of the publisher and the product he was purchasing as to offer credit or debit card details. We take this to mean that the Department believes it to be most unlikely that contracts established and paid for in the way they propose would later be subject to dispute, as such contracts would only be established where the purchaser was entirely content with what was being offered. We do not find this reasoning persuasive, as disputes of this kind would occur precisely in situations where a purchaser found a product to be other than he believed he had previously been promised, whether as a result of fraud or a possible misapprehension on the part of himself or the publisher. Whatever the reason might be, the dispute would indeed be more difficult to resolve in the absence of any written record of the agreement.

45. In addition to our questions to the Department, we also sought comments about the proposal from the membership of the Local Authority Co-ordinators of Regulatory Services (LACORS). The Trading Standards Division of Wirral Borough Council indicated that they were aware of a number of traders who operate telephone-based deceptions from within their own borough in relation to products such as diaries, wall planners and calendars. Often these are purportedly publications with a charitable purpose. Such products fall outside the scope of the 1971 Act for the reason they are not directories. Approaches made by these rogue publishers are often received by junior members of staff who may be tricked into consenting to pay for their products, and the firm concerned then is subjected to pressure to pay by threats of court action.

46. The Department considers it very significant that its proposal requires telephone-based contracts to be paid for by credit or debit card. It might on this basis be argued that junior staff would not have access to company credit cards or that anyone receiving an unsolicited approach from a publisher by telephone would not be prepared to pay in this way unless they were sure it was the right course of action to take in the circumstances.

47. We accept that some people who might receive telephone calls offering to sell directory entries would be wary of making instant payment for such a service and would prefer to receive written particulars of what is proposed before they agree to proceed. It does nevertheless appear to us that inducing individuals to exercise caution in their own defence by deliberately exposing them and their employers to potential risk of fraud is a questionable method of ensuring protection. It seems to us that what the Department proposes is that businesses depend not on the law for protection in this instance but on their own wariness of being deceived.

48. We further consider that the evidence suggests there is a very active and continuing risk from fraudulent publishers and that allowing telephone authorization and payment for directory products would certainly lead to such fraudsters endeavouring to exploit this new facility for financial gain. While we understand that some directory advertisers might find it convenient to settle and pay for a contract for an entry in the context of a telephone call, we believe on the evidence we have seen that most would in any event wish to continue to see written particulars of the directory and entry first. In view of the risk of fraud which we believe would arise from proposal B, including the difficulties which it could create for enforcement action and the encouragement that such difficulties might give to those intent on practising deceptions, we consider that it fails to continue necessary protection.

49. In the light of these considerations, we recommend that Proposal B be omitted from the draft Regulatory Reform Order.

PROPOSAL C: SIMPLIFICATION AND EXTENSION OF DOCUMENTARY REQUIREMENTS

50. The third element of the proposal is to repeal section 3A of the 1971 Act (and with it the 1975 Regulations) and to impose requirements as to the form and content of invoices and other documents related to directory entries which are less prescriptive and which, in particular, allow for the use of electronic documents as invoices. If it is the case that these regulations are not in force no existing protection can be derived from them.[19]

51. Proposal C would be less prescriptive of the form of documents which may be sent to prospective clients, without amounting to a claim for payment. The proposal is simply that the publisher must include on any such document a statement to the effect that he asserts no right to payment, framed in such a way that this is made readily apparent to any reasonable person reading the document. The 1975 Regulations presently require that such a document bear the statements "THIS IS NOT A DEMAND FOR PAYMENT. THERE IS NO OBLIGATION TO PAY. THIS IS NOT A BILL". Importantly, proposal C would also, for the first time, apply to an invoice or other document sent electronically.

52. We asked the Department to consider whether it might not be clearer simply to continue to require the inclusion of the presently prescribed forms of words in invoices issued in these circumstances, on the basis that these do make quite clear that those who receive them are not required to pay them. The Department believed that the essential point was that a given invoice or other document would still make clear that no payment was being demanded, but that the requirement would take a less prescriptive form. This amounted in its view to a fully adequate continuation of protection for directory advertisers.

53. We accept that proposal C would continue a requirement on directory publishers to make clear to their prospective clients that no payment is due, where a directory entry has not previously been authorized in one the prescribed ways. However, we are not persuaded that the degree of latitude in framing the declaration that the proposal would give to directory publishers is in any way necessary. This is not to suggest that legitimate directory publishers have any intention of issuing deceptive invoices. However, the virtue of the present requirements is that they are wholly unambiguous and leave no room for the exercise of judgement and we consider that to be wholly beneficial in this instance. It seems to us that it would be quite reasonable to continue to require the inclusion of the current statements, that there is no difficulty in an electronic document reproducing the statements equally as well as a paper document and that to continue this requirement would be beneficial, in terms of clarity and simplicity, both for client businesses and directory publishers themselves. We therefore recommend that proposal C be amended to provide a requirement that invoices and similar documents must continue to bear the statements presently prescribed in the 1975 Regulations, in order not to assert a right to payment under the 1971 Act.

Exercise of rights and freedoms

Proposal A - Repeat or renewed entries

54. The Department considers that the proposal for a repeat or renewed directory entry would (except in the case of orders on the advertiser's own stationery ) remove a right to receive 'specified' information before entering into a contract for a renewed or extended entry.[20] The Department considers that the right is not necessary to advertisers, arguing that, where a business wishes to receive detailed information before agreeing to a repeat entry, this can, as a matter of negotiation, be required before a contract is entered into. We doubt whether the passive receipt of information from another party who is statutorily obliged to supply it amounts to the exercise of a right for the purposes of the Regulatory Reform Act. In so far as it might be thought to do so, the exercise of the right would cease under the proposal but, as noted above, this will not in practice affect the position of directory advertisers, who will retain their freedom to demand such information.

55. The 1971 Act provides directory entry purchasers with an effective right to withhold payment, or to require reimbursement, where directory publishers have failed to comply with the authorisation procedures for directory entries which are prescribed in the Act. This effectively disables any consent to a renewal contained in the initial contract. The Department states that this freedom is protected by the proposed requirements for the provision of information and the clients opportunity to withdraw his agreement during the following 21 days in such cases. We are satisfied that no reasonable rights or freedoms will be lost through this aspect of the proposal.

Proposal B - telephone authorization of directory entries

56. Under this aspect of the proposal publishers and their clients would gain a capacity to agree contracts on the telephone. No existing rights or freedoms are affected.

Proposal C - repeal of Section 3A and replacement of the 1975 Regulations

57. The third element of the proposal would repeal the power of the Secretary of State in section 3A of the 1971 Act to make regulations as to the form and content of invoices and other documents concerning the publication of directory entries and, as a consequence, the 1975 Regulations, and enable electronic documents to be used for these purposes. We consider that no rights or freedoms are affected.

Proportionality and fair balance tests

58. As noted at paragraph 26 above, the Department is itself unclear whether new burdens are imposed by its proposal or whether the new procedures for authorising directory entries which the proposal would impose should be considered as the terms within which the burdens of the 1971 Act would be relaxed by the proposed Order. In their explanatory statement they have nevertheless laid before Parliament an analysis each of the restrictions in the proposal in the way required of new burdens with respect to the proportionality test.

59. With respect to Proposal A, the Department recognises the following burdens, which take the form of conditions which must apply in order for a publisher to make use of the proposed simplified renewal procedure for repeat directory entries:

Requirement that form, content and distribution of the directory must remain unchanged or change for the better.

60. This restriction would mean that a directory publisher would be prevented from using the renewal procedure for a contract to provide a purchaser with a directory product which was inferior in the specified ways. The Department argues that this restriction is proportionate on the basis that it acts to protect the interests of purchasers. We agree.

Requirement that the form and content of a directory entry must be maintained or change for the better.

61. The Department again believes that this restriction protects purchasers from being sold directory entries through the repeat procedure where quality has been reduced in the specified ways, and that it is thereby proportionate. We agree.

Restrictions on the period of time which may elapse between earlier and later publication of contracts for directories without full authorization procedures being required.

62. The Department believes this restriction is proportionate because it protects purchasers by ensuring that the repeat procedure may only be used where there is a reasonable continuity of business relationship between publishers and their customers. We agree.

Requirement that, in contracts for ongoing publication of directory entries, publishers must serve notice on their customers when the time for renewal/re-publication falls due, allowing a period of 21 days in which the customer may withdraw from the contract.

63. This restriction has the effect of preventing any publishers who might wish to from using small print to trick purchasers into signing contracts for successive directory entries. It therefore ensures that an abuse which the 1971 Act was passed to prevent remains illegal. It provides for a periodic notification to purchasers about the continuation of contracts to which they are a party, without imposing an undue or unreasonable burden on directory publishers. We agree that the restriction is proportionate.

Restrictions on use of the repeat/renewal procedure where the identity of the publishers has changed.

64. The restriction requires that, where a publisher takes over the publication of a directory with respect to which one or more purchasers have contracted for sequential entries, the publisher may only use the shortened renewal procedure if the original publication contract has been the subject of a novation agreement with the purchaser or if the publisher has otherwise taken steps to ensure the purchaser is aware that he will now been publishing the directory. The Department considers that the effect of the restriction is proportionate on the basis that no burden falls on publishers who are reputable, as they will always wish to identify themselves to their customers. The does not appear to us to be relevant. The restriction bears on any person who takes over publication of a directory and with that directory 'inherits' customers who wish to have successive entries published. Its incidence has nothing to do with the bona fides or otherwise of those whose actions it affects. What makes the restriction proportionate is not that it has no effect on publishers whose intentions are honourable, but that it ensures that no purchaser can be required to do business with a publisher merely because that publisher takes over a directory in which it has been that purchaser's practice to buy an entry and a contract for further entries is extant.

65. Concerning Proposal B, which allows for contracts for the publication of entries in directories to be agreed on the telephone, the following considerations arise under the proportionality test:

The publisher must provide the purchaser with certain specified information concerning the entry the directory and its publisher before an agreement to publish an entry may be concluded.

66. The proposed restriction will mean that the information required to be provided before an agreement to publish a directory entry is entered into will be the same for written, telephone and electronic communications. The Department consider the restriction to be proportionate on the basis that it retains a balance between the interests of publishers and purchasers in the same way as in the 1971 Act. We agree.

An agreement for the publication of a directory entry concluded on the telephone must be paid for using a debit or credit card.

67. The Department considers that the requirement is proportionate for the reason that purchasers will only be prepared to disclose credit/debit card details in situations where they have confidence in the service they are buying. It will therefore be in the publisher's interest to ensure that his customer is sufficiently confident in him and his directory that the purchaser is willing to make an agreement and pay for it by providing this sensitive information as a means of payment. Requiring payment in this way in the context of a telephone conversation is seen as a method of ensuring that purchasers will exercise a degree of wariness, such that they are in effect being induced to exercise caution against inappropriate directory services or the approaches of disreputable traders. Purchasers are thereby encouraged to look to their own protection.

68. We do not consider the requirement that payment for telephone contracts by credit or debit card is disproportionate, in the sense of unduly burdensome. On the contrary, as we have said above, we consider this requirement is insufficient to maintain existing protections for advertisers.

Harmonisation of information particulars

69. The requirement is that the information to be supplied to a purchaser before a contract can be agreed by telephone must be the same as is provided in respect of agreement of a similar contract where information is provided in the form of electronic documents. The Department believes this is proportionate. We agree.

70. Proposal C simplifies the requirements with respect to statements which must be included in invoices or other documents relating to the publication of directory entries if they are not to be taken as asserting a right to payment and takes account of the nature of modern communications. The restriction as drawn under this element of the proposal is less prescriptive than in the 1975 Regulations, requiring no specific forms of words save that the relevant documents must be clear, legible and comprehensible and include a statement to the effect that they do not assert a right to payment.

71. We agree that publishers gain a valuable freedom in being able to make use of electronic communication for the purpose of communicating information about their products, including about their cost, to potential clients. We accept that the burden imposed on directory publishers by the proposal is proportionate. We are not, however, persuaded that the liberalisation it would bring will be beneficial for those receiving unsolicited communications or ultimately for publishers themselves. We discuss this question further at paragraphs 50 to 53.

72. The Department has provided Parliament with a commentary on the fair balance test which applies that test sequentially to each of the burdens it identifies in its proposal. This is a misapplication of the test; the Regulatory Reform Act requires that the Minister must be satisfied that the provisions of the Order as a whole strike a fair balance between the public interest and the interests of the persons affected by the burdens which the proposal creates.

73. The Department consistently argues that its proposal has the effect of freeing directory publishers and their clients from unnecessarily burdensome procedures under the 1971 Act whilst maintaining protection for those buying directory entries against sharp and dishonest trading practices. To the extent that new burdens are imposed, it believes that these take the form of regulatory limitations necessary to restrain dishonest publishers within the context of removing larger, more restrictive and unnecessary burdens.

74. We consider that the proposal does have the effect of reducing the overall weight of regulatory burden on directory publishers and, indirectly, on their clients. We accept that where new burdens are created, they will affect the entire directory publishing industry but are likely to obstruct the business only of those whose intention is actually to profit from deception. Nonetheless, we are concerned about the extent to which the effect of elements B and C of the proposal may prejudice the public interest in ensuring the effective prevention of deceptive trade and we do not believe that the Department has made a convincing justification of these reforms in terms of the real value they might achieve for directory publishers and their clients.

75. For these reasons, we do not believe that the Order as currently drafted strikes a fair balance between the public interest and the interests of those affected by the burdens created thereunder.

Desirability

76. The Department believes that its proposal is desirable in terms of the test in the Regulatory Reform Act on the basis that it will introduce beneficial reductions in regulatory burdens on both directory publishers and their clients, thus saving both money and time for UK businesses. We have recommended two amendments to the proposal at paragraphs 49 and 53 above.

77. We are satisfied that the proposal, with these amendments, meets the test of desirability.

Subordinate provisions

78. The Schedule to the draft Order specifies the information to be provided in the written note and telephone procedures for authorising a directory entry, the information to be provided to renew or extend an existing contract and the conditions an unsolicited document must meet in order not to be regarded as asserting a right to payment under the 1971 Act. It is proposed to designate these provisions as subordinate provisions amendable by order and subject to annulment by a resolution of either House of Parliament. This is seen as providing an appropriate means to make variations in the designated provisions without recourse to the Regulatory Reform procedure should amendment of the provisions in the schedule be needed.

79. We agree that this designation is appropriate and the negative resolution procedure would be appropriate in this instance.

Consultation

80. The proposal was the subject of a formal consultation process, carried out in accordance with Cabinet Office Code of Practice on Written Consultation between 28 March and 27 June 2003. 56 organizations received a copy of the consultation document direct from the Department, and it was made available on three Government websites.[21] The Department states that 14 responses were received - from five directory publishers, eight 'business and professional groups' and from the Office of Fair Trading. The list of those bodies who were consulted is reproduced as Annex A to the explanatory statement; the list of those who responded is included as Annex B. Annex C to the statement provides a detailed analysis of submissions received during the consultation period.

81. The Department considers that there were six instances in which respondents to the consultation expressed general support for the proposed Order, while recommending changes to the detail of it.[22] In three cases the Department revised its proposals as a consequence and in the other three decided that its original proposals should stand unamended.

82. The elements of the Department's current proposals which were introduced as a result of suggestions made during the consultation process are:

i.  The provision that renewals and extensions to directory publishing contracts should be allowed where an advertiser misses one issue of a directory, or where no more than 13 months or the length of the publishing contract elapses (which ever is the greater) in relation to electronically published directories. These changes were made in response to suggestions from the directory publishing industry, who were concerned that it was common for advertisers to place entries in alternate editions of a directory.

ii.  The provision that the publisher of a directory may change while the repeat or renewal procedure may still be used, provided that the relevant parties have entered into a novation agreement with respect to the earlier contract or the new publisher has supplied the purchaser with information specified in the subordinate provisions to the Order before the new contract is agreed. This is a response to the concerns raised by one publisher concerning the burdensome situation which would otherwise apply if a publishing company was the subject of a merger or was otherwise restructured in a way which meant that its legal identity was changed.

iii.  The provision that directory publishers may only use the repeat/renewal procedure if they write to purchasers notifying them that renewal of their entry falls due and giving a period of 21 days in which the purchaser may give notice of their wish to withdraw from the contract in writing. This protects against unwary purchasers contracting for successive directory entries on a single occasion through terms which might be obscured by being presented in small print.

83. The Department resolved not to make these changes requested by respondents:

i.  That the sections of the 1971 Act bearing upon the directory publishing industry should simply be repealed on the grounds that it they unfairly restrict the operation of directory publishers in comparison with competing kinds of advertising provider, such as newspaper advertising. This was argued by some sections of the directory publishing industry. The Department considered that, in the context of the continued operation of bogus directory publishers elsewhere in Europe, this would remove too much of the present protection against the deceptive practices which the 1971 Act was passed to restrain.

ii.  That the proposal should not provide that specific information must be provided before a contract for a directory entry can be agreed on the telephone. This was the view of the Directory and Database Publishers Association and some individual directory publishers. The Department, however, considered that such a requirement would provide a useful protection and notes that the proposed requirements are parallel with the information required to be supplied before contracts can be agreed in writing. It therefore saw no reason why the same protections should not be applied in this case.

iii.  That the renewal procedure in the proposal should also apply in instances where a purchaser agrees to buy a new or similar directory product. The Department considered that this would not be appropriate on the basis that this would not give a purchaser the benefit of a period of experience of the directory product in question before they decided to buy an entry in it. It would also make it possible for contracts for other directory products to be dishonestly obtained at the time contracts were renewed through the use of terms inserted in small print.

84. The Department records that there were also three respondents with significant concerns about aspects of the proposal: Harrogate Chamber of Commerce, the Office of Fair Trading and Matthews and Wilson (who are a small business).

85. The Harrogate Chamber of Commerce and Matthews and Wilson were opposed to the first and second elements of the proposal for the reason that these did not address the risk they felt could be posed by rogue publishers. The Chamber of Commerce argued that the protections currently in the 1971 Act should be extended to mailing services and to various other kinds of sub-contractors and agents who might act in the UK on behalf of foreign directory publishers, so that intermediaries could not be used as a means whereby the requirements of the 1971 Act could be avoided.

86. The Department has acknowledged that deceptive trading practices related to the selling of directory advertising continue to be used by businesses operating from mainland Europe but argues that this cannot be tackled by domestic legislation.[23] In this context, it notes that the European Commission has proposed a directive on Unfair Commercial Practices which may offer some protection against misleading or aggressive trading practices used by businesses operating across national boundaries.[24] We accept that the Department is correct that this is likely to prove a more appropriate mechanism for the tracking of cross-border deceptions of these kinds, in addition to legislation and enforcement within EU member states themselves.

87. The Office of Fair Trading expressed strong concern at Proposal B. It felt that the proposal would expose business to an unjustified degree of risk from rogue directory publishers, particularly those presently based overseas. It considered that the proposed lack of any requirement to confirm agreements made on the telephone in writing could cause problems in determining exactly what information had been provided in the context of a telephone call, with resulting difficulties with enforcement action. We discuss these issues in further detail at paragraphs 37 to 49 of this report.

88. Subject to our recommendations in paragraph 49 in relation to the concerns about proposal B expressed by the Office of Fair Trading, we are satisfied that the proposal has been the subject of, and has taken appropriate account of, adequate consultation.

Savings and costs

89. The Department has addressed the issue of possible savings and costs from its proposal in the Regulatory Impact Assessment.[25] Savings likely to be achieved by directory publishing in the UK are estimated at around £1 million per annum, as a result of reduced need for following-up orders for directory entries, simplified printing and stationery requirements and smaller postage bills. The annual turnover of the UK directory publishing industry is estimated at £1,500 million, and possible savings as a result of this proposal are therefore likely to be very marginal in terms of the industry's overall costs.

90. The Department considers that it is not possible to set an amount on the cost of not proceeding with the proposal. This is because there is no data on the cost to business, prior to 1971, of the forms of abuse which it has been the purpose of the 1971 Act to prevent.[26] This does not seem to us to be relevant to the question of the costs of not carrying the proposed Order into effect, as the status quo is the 1971 Act, not the situation which prevailed prior to 1971. We consider it would therefore be reasonable to conclude that the costs of not proceeding as proposed would be the continuation of the expenditures discussed in the preceding paragraph.

91. On the basis of the Regulatory Impact Assessment, we are satisfied that the proposal has been the subject of, and taken appropriate account of, estimates of increases or reductions in costs and other benefits which result from its implementation.

Compatibility with obligations arising from membership of the European Union

92. The European Union E-Commerce Directive was adopted by the European Parliament and Council on 8 June 2000 and was implemented (except for Article 9) by the UK by the Electronic Commerce (EC Directive) Regulations 2002.[27] The purpose of this Directive is to create a free market in electronic commerce by removing restrictions on the freedom of service providers based in other EU member states to provide "Information Society" services in the UK. Information Society services are defined as being any service normally provided for remuneration, at a distance, by means of electronic equipment for the processing (including digital compression) and storage of data, and at the individual request of a recipient of a service. Directory publishers who make use of electronic communications to agree entries in directories with clients will be covered by this definition. The 2002 Regulations disapply the 1971 Act with respect to directory publishers based elsewhere in the EU who use websites and e-mail to make contracts with UK businesses. Such publishers will, of course, instead be subject to the domestic law of the country in which they operate. The Department's belief, based on its consultations on the current proposal, is that this will often be less stringent that the 1971 Act in the UK.

93. The Department furthermore considers that the 1971 Act is currently incompatible with Article 9 of the E-Commerce Directive, which requires of member states that their laws do not create any obstacles to electronic contracting. The Department believes that the 1971 Act may contravene Article 9 by:

a)  Creating a requirement for the prior provision of detailed information concerning directories and the form of entries to be published in them where the order for an entry is subsequently sent electronically whereas no equivalent requirements apply if an order in writing is sent on the purchaser's own stationery.

b)  Creating a series of requirements, through the 1975 Regulations, which cannot be satisfied by an electronic document.

c)  Creating a requirement that publishers of on-line directories must provide more information if they contract for business electronically than if written notes of agreement are used.

94. The Department believes that its present Regulatory Reform Order proposal will resolve the incompatibility issue with respect to points b. and c. above, but not with respect to a., and we share this view. This is because the 1971 Act (in its current, amended form) requires that the purchaser of a directory entry must be supplied with certain specified information before an order may be sent as an electronic document. (The specified information in this case is identical with that recorded at paragraph 11of this report). The Department states that the different arrangement for electronic contracting was made as result of the belief, at the time electronic ordering was authorised in the Unsolicited Goods and Services Act 1971 (Electronic Communications) Order 2001, that there might be particular difficulties in determining the authenticity and true origin of electronically produced business orders.[28] Modern communications technology makes it possible for a person fraudulently to amend information contained in an electronic document. Requiring the prior provision of the specified information to purchasers was therefore seen as a means of preventing e-mail based fraud.

95. The Department's intention is to resolve the remaining incompatibility through an Order to be made under section 2(2) of the European Communities Act 1972, stating that the purpose of this will be to allow orders on a business' own letterhead to be sent electronically.[29] Annex E to the explanatory statement comprises a separate consultation document concerning this intended section 2(2) Order. The consultation period expired on 18 June 2004.

96. We asked the Department why it planned to proceed in this way, rather than including all of its proposed reforms to the 1971 Act in the present Regulatory Reform Order proposal. It indicated that the issue of the outstanding incompatibility with Article 9 of the E-commerce Directive was not apparent until after its consultations on the Regulatory Order proposal were complete, hence to address the matter in the Order would have required further consultations and a delay in proceeding with it. It was to avoid this delay in view of the fact that a commitment to reform the 1971 Act was made in the 1998 White Paper "Modern Markets, Confident Consumers" and it was felt that not to proceed at this stage might give rise to negative reactions from the directory publishing industry.[30]

97. The Department has informed us that it has received 7 responses to its consultations from 58 organisations which it approached. Bodies representing directory publishers and related sections of the advertising industry did not consider that the proposal would have a significant effect at the level of business practice, as few of their clients made use of unsolicited business orders to establish publishing contracts. These bodies were nevertheless anxious that the eventual section 2(2) Order should not create difficulties for publishers through technical requirements concerning devices such as electronic letterheads and watermarks, which might be intended to make electronic orders harder to forge.

98. We understand that the Department intends fully to analyse and respond to the consultation responses which it has received and if the present Regulatory Reform Order is approved, the Minister will sign and lay before each House of Parliament the section 2(2) Order, which will be subject to the negative resolution procedure.

99. We are satisfied that no incompatibility exists between the proposal and obligations arising from membership of the European Union. In this instance, we also note that the Government has in hand plans to resolve a related incompatibility between present UK law and such an obligation.


9   Explanatory statement, paragraph 36 Back

10   Explanatory statement, paragraph 57 Back

11   These are rehearsed at paragraph 11 of this report. Back

12   Explanatory statement , paragraph 67 Back

13   Explanatory statement, paragraph 67 Back

14   Explanatory statement, paragraph 70 Back

15   Explanatory statement, paragraph 72 Back

16   Appendix C, paragraphs 5-12 Back

17   Appendix C, paragraph 10 Back

18   Appendix C, paragraph 21 Back

19   The reasons for this uncertainty are described at paragraph 17 above. Back

20   Explanatory statement, paragraph 77 Back

21   www.dti.gov.uk/ccp/consultations.htm

www.cabinet-office.gov.uk/regulations/act/condocs.htm

www.ukonline.gov.uk Back

22   Explanatory statement, paragraph 105 Back

23   Explanatory statement Annex C, paragraphs 48-49 Back

24   Explanatory statement Annex C, paragraphs 48-49 Back

25   Explanatory statement, Annex D Back

26   Explanatory statement, Annex D, Paragraph 42 Back

27   SI 2002/2013 Back

28   Explanatory statement, Annex E, paragraphs 9.3 and 9.4 Back

29   Explanatory statement, paragraph 18 Back

30   Appendix C, paragraph 43 Back


 
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