Annex (OB 83(i))
THE BRENT NORTH YOUTH SPORTS PILOT PROJECT
PROJECT OUTLINE
The Brent North Youth Sports Pilot Project will
transform the provision of sports and physical activity for young
people in Brent North. The project will raise sport high on the
agenda and create new opportunities for young people and their
community.
1. INTRODUCTION
1.1 About Brent North
Brent North is a constituency in North London
marked out by its ethnic diversity. Brent North includes: Barnhill,
Fryent, Kenton, Northwick Park, Preston, Queensbury, and Sudbury.
According to the 2001 Census, 54.73 of Brent's population are
from a non-white ethnic group with 46.53% born outside UK.
The area is also characterised by a severe lack
of sporting infrastructure. Currently there is very limited opportunity
for young people to embrace a physically active lifestyle in the
community. They do not have the chance to develop the healthy
habits at an early age that will benefit them in later life.
1.2 The need for more sport—all round
benefits
According to the Government's sports strategy
document, "Game Plan", ethnic minority participation
is generally lower than the UK average. The same document also
makes clear that the benefits of sport participation are not only
improved health, but benefits to education. The document also
states that as part of a broader package of measures, increased
sport provision will have positive effects on youth crime reduction
and social inclusion.
1.3 Systematic implementation—learning
lessons and developing policy
However, a single coherent study of the benefits
of school sport on the local community has never been undertaken.
Our project will show what many, including the Government, already
believe, that a significant increase in the amount of sport played
by young people can benefit them in all aspects of their lives
and in the life of their community. The project builds on the
ideas already set out in the Government's Game Plan document.
By making two additional hours of sport a week a reality, we can
build the evidence base that will inform government policy regarding
increased priority and funding for participation in sport.
1.4 Government Support
Through direct contact with our Chair, Barry
Gardiner, Member of Parliament for Brent North, we have received
support and advice from policy advisers at No 10, ministers in
the Department for Health and the Department for Education.
2. WHAT WE
PLAN TO
DO
2.1 Sport
We will facilitate an extra two hours of sport
per week for pupils in Brent North. The scheme will run for three
years. In the first year it will include every year 7 pupil in
each of four secondary schools in Brent North. Our participants
will come from Kingsbury High School, Preston Manor High School,
Wembley High Technology College and Claremont High School. In
the second year we will continue to provide sports coaching for
the existing participants as well as the new incoming year seven
group. In the third year the next incoming year seven will also
join the scheme. Consequently in the first year the scheme will
be directly benefiting approximately 1,000 young people in Brent,
in the second year that will rise to approximately 2,000, and
in the third year to approximately 3,000.
One of the principles of the project is to give
participants an opportunity to try a variety of sports and other
forms of exercise. Ideally we would like to offer football, rugby,
hockey, dance, boxercise, swimming, basketball, cricket, tennis,
athletics, netball and table-tennis. We are also hope to offer
ethnic dance as an option.
2.2 Evaluation
As well as providing sporting activity this
project will undertake an academic study which evaluates the effects
of the increased sport on the participants. Data already collected
by school on the fitness of their pupils will be developed, enhanced
and standardised to create a set of data which can be independently
assessed, compared and evaluated. Pupils in the year group prior
to the first participating year will be tested as a base line
against which the benefits can be measured. A group of experts
from Brent Primary Care Trust and Brunel University are developing
the evaluation criteria and the monitoring methods.
2.3 Uniting and inspiring the community
The pilot will involve the whole community with
participants and parents taking an active part in deciding precisely
what sports their children will take up and giving feedback on
the effects of the increased activity. We hope that the groundswell
created by such a dramatic increase in sport participation will
have a knock on effect, resulting in non-participating pupils
and older family members also increasing sport participation.
2.4 New resources
Although the provision will be administered
through four schools, this is not a school project. The sports
coaching will not be provided by the schools and will not replace
any curricular or extra-curricular sports that are already happening
at the schools. Every element of the scheme will be additional
to what would have otherwise been in place.
The scheme will employ coaches from across the
region to work with the young people. They will be found through
the London Active Partnership database as well as through direct
co-ordination with sports governing bodies. This will provide
new work for the coaches and new opportunities for sports development
officers to build contacts and infrastructure with the local community.
The enthusiasm and commitment of sports coaches in the area will
feed into the young people of Brent North through this project.
2.5 Co-ordinating providers
Our chair, Barry Gardiner MP, has focused a
great deal of energy in uniting various partners around the goal
of transforming sports provision for young people in Brent. This
project is allowing the partners to combine their skills, knowledge
and energy to produce something which is more than the sum of
their parts. The product will be a focused project with a clear
inputs and outcomes which has enormous potential to create long-term
change. We plan to work with development officers for individual
sports and local sports clubs to ensure that strong and clear
pathways exist for participants to follow in their sporting endeavors.
3. OUR PARTNERSHIP
3.1 Our steering group
Barry Gardiner, Member of Parliament for Brent
North (Chair):
Barry has initiated the scheme and is the driving
force behind it.
Toby Greene, Researcher to Barry Gardiner: Toby
is currently administering the project working groups and handling
funding applications.
Heads of PE and Headteachers of four participating
schools:
The four schools, which are Claremont High School,
Kingsbury High School, Preston Manor High School and Wembley High
Technology College, are providing us with access to their pupils,
administrative support and access to their playing fields and
facilities.
3.2 On the coaching side
Sue Harper of Brent Council:
Sue is in the Environmental Services department
of Brent Council and sports provision in the borough falls within
her remit.
Martin Preston and Ian Steele of London Active
Partnership: London Active Partnership was formed to develop a
strategy for Sport England's Active Sports Programme and to link
with the Active Schools and Active Communities Programmes. They
are helping to source coaches and hope to make some of their programmes
operate as part of our pilot.
Emma Thomas and Louise Wolsey of Youth Sport
Trust: Youth Sport Trust, which shares our aspiration of spreading
high quality sports activity to young people, are providing advice
and expertise.
Annette Woodrow, Schools Sports Co-ordinator,
Kingsbury High: Annette has been helping to co-ordinate the school
PE departments and offering expertise in school sports management.
Melanie Rodrigues and Matt Delaney of Sport England:
Melanie and Matt of Sport England have provided advice and support
for the project from the beginning.
3.3 On the evaluation side
Tracy Walsh and Marco Inzani of Brent Primary
Care Trust: Brent PCT are working on the evaluation side of the
project. They are advising on the criteria to be measured and
how to manage the data collection.
Professor Steve Hodkinson of Brunel University:
Steve is an expert in youth sport and is advising on how to generate
academic standards of evaluation and monitoring.
3.4 Our other partners include:
Brent Police: Brent Police, headed up by Commander
Andrew Bamber are supporting us by monitoring youth crime over
the course of the project. In addition they have promised to provide
coaches and facilities for boxercise, a safe and fun keep fit
activity based on boxing.
McDonald's: The scheme will be utilizing the
McDonald's community football scheme to provide coaches and facilities
for boys and girls football.
Leisure Connection: Leisure Connection are contracted
to run the Leisure Centres in Brent. They have agreed to provide
facilities and coaches for swimming.
3.5 Releasing private investment
School sports kit providers, Trutex has pledged
to sponsor the project by providing free branded kit to every
participant for every year of the scheme. We intend to double
the value of their investment by making a Sportsmatch application
that will bring in the equivalent value in cash to fund the project.
We have two other commercial sponsors in negotiation at present
to provide substantial cash funding.
4. THE PROJECT
COSTS
There are two main cost areas for the project.
4.1 Project Manager
To ensure the smooth and efficient running of
the scheme, we need a project manager who can drive the scheme
forward and ensure that both sporting and evaluation sides of
the project are being administered.
On the coaching side it will be their role to
co-ordinate with the schools and the school sports co-ordinators
in order to assess their coaching requirements. They will simultaneously
have to co-ordinate with London Active Partnership, Brent Police,
Leisure Connection, the sports governing bodies, and the coaches
themselves to ensure that the coaches are booked for each particular
session and that the participants know when and where to attend.
The co-ordinator will be responsible for orientating
and training the coaches on the specific demands of the Brent
Youth Sports Pilot.
Should facilities outside the schools be required,
the co-ordinator will be responsible for ensuring that facilities
and transport are booked.
On the evaluation side the co-ordinator will
need to ensure that the evaluation and monitoring of the scheme
is being conducted thoroughly. He or she will have to co-ordinate
with the PE departments of the school to manage the conducting
of tests and with participants' parents to gain permission and
co-operation for the evaluations. The co-ordinator will also have
to liaise with Brent PCT and Brunel University on the management
and processing of the data.
The co-ordinator will also need to manage the
publicity and ensure press coverage. Finally they will be tasked
to look for further sources of funding to extend and expand the
length and scope of the project.
BUDGET FOR BRENT SCHOOL SPORT PILOT CO-ORDINATOR
Staff Budget
Staff
| Pre-launch (Jan-Sept) | 1st Year
| 2nd Year | 3rd Year
| | 4 year total |
Salary | 18,750 |
25,000 | 25,000 | 25,000
| | 93,750 |
| Oncosts (23%) | 4,312.5 | 5,750
| 5,750 | 5,750 |
| 21,562.5 |
| Co-ordinator Training | 500 |
300 | 200 | 0 |
| 1,000 |
| Recruitment costs | 1,000 |
0 | 0 | 0 |
| 1,000 |
Equipment:
Computer | 700
| 0 | 0 | 0 |
| 700 |
| Phone line | 150 | 0
| 0 | 0 | |
150 |
| Office Expenses | 150 | 200
| 200 | 200 | |
750 |
| Bills | 500 | 500
| 500 | 375 | |
1,875 |
| Rent | 3,750 | 5,000
| 5,000 | 5,000 |
| 18,750 |
| Year Totals | 29,862.5 | 36,750
| 36,650 | 36,275 | Total staff cost
| 139,537.5 |
| |
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|
4.2 Professional Coaches
The scheme intends to bring professional coaches into schools
to facilitate the extra hours of sport. High quality coaches will
enhance the experience for the participants and ensure that the
two hours are fully utilised for their benefit.
We are working with sports governing bodies to assess the
extent to which they can deliver coaching for the programme.
In addition some coaching will be provided by linking up
with the London Active Partnerships Active Sports Scheme. The
Police will provide boxercise coaching and Leisure Connection
may provide swimming coaching and facilities. McDonald's will
provide coaches for boys and girls soccer through their community
football scheme.
In order to provide the full range of sports we want to offer,
a fund from which we can pay additional coaches to run activities
may also be required.
COACHING COST OUTLINE
| 1st Year
| 2nd Year | 3rd Year
|
Number of Pupils | 1,000
| 2,000 | 3,000 |
| School weeks | 39 | 39
| 39 |
| Coaching hours/person | 78 |
78 | 78 |
| Total participation hours | 78,000
| 156,000 | 234,000 |
| Typical pupils/coach ratio | 15
| 15 | 15 |
| Typical hourly cost of coach | 15
| 15 | 15 |
| Total coaching hours | 5,200
| 10,400 | 15,600 |
| Total coaching cost | 78,000
| 156,000 | 234,000
|
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