11 Conclusions
110. The bear market has exposed a catalogue of problems
and scandals that has left a large body of savers feeling disillusioned
with the long-term savings industry. These problems include:
- about half of all with-profits
policyholders, with savings worth around £160 billion, now
find themselves in closed funds offering very limited long-term
growth prospects;[330]
- endowment mortgage policyholders are suffering
a collective shortfall of approaching £40 billion;[331]
- a £3 billion shortfall emerged at Equitable
Life;[332]
- savers with precipice bonds have suffered capital
losses estimated at £2.2 billion;[333]
- the FSA is pressing for £350 million to
compensate investors for losses on split capital investment trusts.[334]
111. The Investment Management Association deduced
from this background that "the lessons of the last few years
for the industry are that products whose risks are not clear,
or which raise unrealistic expectations in the minds of consumers,
bring problems in their wake. The financial services industry
therefore needs to set itself high standards in respect of product
transparency, clarity of information and good client service.
Investment products need to make clear to the investor how his
or her money is invested, and what costs the investor is bearing
In addition, the industry needs to take care about the way in
which it promotes products."[335]
Carrying on with traditional industry practices is simply not
an option in the view of many witnesses. The Association of Private
Client Investment Management and Stockbrokers (APCIMS) told us
that recent trends have resulted in the "purchaser being
disillusioned with the product and with savings in general."[336]
APCIMS went on to warn that it is "much easier for consumers
to lose confidence than it is for that confidence to be regained."[337]
The sheer scale, diversity and nature of the problems encountered
by customers of the long-term savings industry in recent years
show that the industry needs a thorough re-think of the nature
of the products it sells, how it sells them and the "after-sales"
service it provides to its customers. Regulators, the Government
and other interested bodies can assist the industry through this
process of reform, but our inquiry has made it clear that fundamentally
what is needed is for the industry to recognise the problems confronting
it and take responsibility for tackling them.
112. Apart from the damage caused by the bear market,
the collapse in expected future investment returns as inflation
has fallen is another issue that poses significant challenges
for the long-term savings industry. Several witnesses pointed
out that, with many products expected to deliver returns of 6%
or so before costs on current FSA projections,[338]
by the time costs are deducted savers will often get little more
than they can expect in a good deposit account, with little reward
for the risks inherent in tying up their cash in a long-term savings
product.[339] Standard
Life summarised the situation as being one in which the industry
has "allowed a situation to develop where the Government's
success in managing the shift from a high inflation, high interest
rate economy to a low inflation, low interest one has created
problems for customers, and in turn for the industry that serves
them."[340] Presently,
many areas of the long-term savings industry are struggling to
offer returns that can realistically be expected to be much better
than those available from a good deposit account, especially when
allowance is made for the risks involved in most forms of long-term
savings. This suggests that one of the main priorities for the
long-term savings industry is to work out how it can deliver competitive
returns to the saver. This is likely to require both the development
of lower cost distribution mechanisms and a much greater emphasis
on investment performance and asset allocation.
113. Some in the industry are still reluctant to
accept that the industry has acquired a poor reputation among
its customers, or believe that any problems are purely cyclical
and will disappear as the equity market recovers.[341]
Mr Sandler, however, told us that while "there is still a
long way to go", he did detect "some glimmers of hope
that the industry is beginning to acknowledge that it has a reputational
problem and is now taking steps to rectify that."[342]
We note that the Association of British Insurers, for example,
has launched the "Raising Standards" initiative. This
is overseen by the Pensions Protection and Investments Accreditation
Board, who told us: "the scheme is a voluntary initiative
by the industry. Its purpose is to improve performance in the
conduct of business, and to build consumer confidence in the long-term
pensions, protection and investments industry. It aims to ensure:
clear information in a consistent format, written in plain language,
high standards of customer service, including complaints handling,
and fair treatment of customers."[343]
114. The Committee welcomes voluntary initiatives
such as "Raising Standards" from the long-term savings
industry. They can have an important role in tackling the issues
undermining consumer confidence. We also note that the ABI has
commissioned a study of the "scope for a new generation of
initiatives on customer service
looking particularly at
best practice in other sectors."[344]
There is always a risk, however, that in an industry as diverse
and fragmented as the long-term savings industry improvements
taking place in one section will be undermined by a reluctance
to change, or by difficulties arising, in another part. The FSA,
for example, signalled to us that "for what was quite a specialised
corner of the market, the damage to the reputation of financial
services [from the problems arising in split capital investment
trusts] generally has been quite great and quite disproportionate
to the size of that particular corner of the business."[345]
Parts of the long-term saving industry are undertaking a range
of voluntary initiatives, such as the ABI's "Raising Standards"
scheme, to improve the quality of the service they offer their
customers. The Committee welcomes such initiatives. Some other
parts of the industry, however, still appear to be wedded to behaviour
that does little to persuade the public that things have really
changed. The risk of reputational contagion in an industry so
reliant on consumer trust underlines not only the role for firm
and effective regulatory enforcement but also suggests that the
industry itself needs to be more proactive in identifying and
tackling activities that damage its image.
115. A range of witnesses highlighted the current
lack of communication between the various parties involved in
the long-term savings industry. The ABI told us that, in the area
of pensions, it felt that there was a clear need for a "partnership
embracing Government, consumers and their representatives, employers,
trade unions, the financial services industry and its regulators,
particularly the FSA."[346]
More broadly, Prudential took the view that "it is essential
that Government, the FSA, the financial services industry, employers,
consumer bodies and commentators work together" with the
aim, among other things, of creating "a stable long-term
savings infrastructure that has cross-party support and ensures
people feel it is worthwhile saving."[347]
Similarly, the Association of Friendly Societies suggested to
us that "the Government, regulators and industry must work
closer together and that as an initial step a forum should be
set up,"[348]
in particular to look at the issues of improving access to long-term
savings for the less affluent. We are surprised that the industry
currently fails to engage in serious dialogue on a regular basis
with consumer bodies and other interested parties on issues such
as pension reform, access for the less affluent or, indeed, general
consumer confidence. This may well partly explain why the industry
in recent years has seemed to limp from crisis to crisis. There
is a need for the industry, the regulator and consumers to establish
a collective, forward-looking joint agenda. This should particularly
focus on how the industry can better serve its customers. We recommend
the establishment of a broad ranging forum, including representatives
from all parts of the industry, consumer groups, the FSA and Government.
This should meet regularly with the aim of agreeing priorities,
monitoring progress, giving early warning of problems that might
be arising and putting pressure on laggards in the industry to
catch up with best practice.
116. Doubts about the solvency of any institutions
in the long-term savings industry are extremely damaging to consumer
confidence. The Treasury, for example, told us that confidence
in pension saving "has been undermined by firms becoming
insolvent with under-funded defined benefit pension schemes."[349]
In response to this, the Government has announced the introduction
of the Pension Protection Fund. The Committee also notes the wide-ranging
damage to confidence created by events at Equitable Life. The
Financial Secretary told us of her confidence that the FSA's new
proposal on realistic reporting "will make sure that the
industry is on a sound capital base looking to the future."[350]
The ABI told us that, while the details still needed to be clarified,
"the broad thrust of the FSA's proposals has the support
of the industry".[351]
The ABI added that the FSA's proposals "ought to provide
a secure basis on which the industry can conduct its business
in the 21st century."[352]
We note, however, Lord Penrose's conclusion that "constant
review will be required to ensure that reporting requirements
continue to focus on areas of current relevance to the exercise
of regulatory powers."[353]
One of the key roles of regulators in the field of long-term
savings is to ensure that savers can have reasonable confidence
in the solvency of the institutions to which they entrust their
money. We welcome recent improvements here such as the FSA's proposals
on realistic reporting. Lord Penrose's warning that "constant
review" is needed to ensure that the regulations are still
relevant is nevertheless an important one. There is no scope for
complacency when it comes to public trust in the solidity of savings
institutions.
117. Several witnesses told us there is "no
magic bullet for restoring confidence".[354]
The process is therefore likely to be incremental. For example,
a requirement to provide better, readily accessible information
about issues such as the risk of a product should both force product
providers and others in the industry to think carefully about
the nature of the savings products they offer and enable savers
to assess more easily the suitability of any product. Often the
suitability assessment by the consumer will be by way of a reality
check on the advice they have been offered by a professional adviser.
118. At the heart of the question of advice to the
consumer is the present business model of the industry which is
heavily focussed on independent financial advisers who gain their
rewards either from commission or fees. We recommend that the
industry should explore alternative arrangements for advice based
on the industry's duty of care to the consumer.
119. As well as those who would rather not have to
seek advice, there are many who have no realistic access to advice
even if they wanted it. Citizens Advice warned us "there
are particular difficulties for those on low income in accessing
suitable financial advice at a low cost. Distrust of financial
advisers, not knowing how to find a suitable adviser and the cost
of financial advice are significant factors for many consumers
to put off seeking professional independent financial advice."[355]
Too often, the response of the industry, the regulator and
the Government to problems in the long-term savings industry is
to assume that everyone has access to trusted financial advice.
This is unrealistic. The easier provision of financial advice
for those who want it is an important goal. The Committee recommends
that an important test for all retail product information, tax,
pension and benefit rules should be: "is the average person
likely to be able to understand this unassisted?" Material
that fails that test is unlikely to help take the long-term savings
industry into the 21st century. Complex and opaque practices and
products have been allowed to persist for too long. The average
consumer feels excluded because they simply do not understand
what the industry has to offer them. There is an urgent need for
the industry, regulator, Government and consumer groups to come
together to establish a coherent forward-looking programme of
reform for the long-terms savings industry, and the consumer has
to be its central focus.
330 Q 2062 Back
331
Fifth Report of Session 2003-04, Restoring confidence in long-term
savings: Endowment mortgages, HC 394, page 3 Back
332
Q 583 Back
333
HC 71-II, Ev 349 para 6 Back
334
Q 1881 Back
335
HC 275, Ev 142 para 7.1 & 7.2 Back
336
HC 71-II, Ev 296 Back
337
ibid. Back
338
FSA press release, 23 June 2003 Back
339
See for example HC 71-II, Ev 310 para 6 and Q 302 Back
340
HC 71-II, Ev 399 Back
341
See for example HC 275, Ev 63 para 1.2 and Q337 Back
342
Q 325 Back
343
HC 71-II, Ev 382 para 3 Back
344
ABI press release, 25 May 2004 Back
345
Q 1885 Back
346
HC 275, Ev 12 para 2.4 Back
347
HC 275, Ev 165 para 9 Back
348
HC 275, Ev 52 para 1.5 Back
349
HC 275, Ev 131 para 45 Back
350
Q 2082 Back
351
HC 275, Ev 36 para 5.26 Back
352
ibid., para 5.30 Back
353
Penrose Report, HC (2003-04) 290, page 738, para 44 Back
354
HC 71-II, Ev 296; but see also, for example, HC 272, EV 11, para
1.19 (ABI) Back
355
HC 275, Ev 76 para 4.2 Back
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