Select Committee on Culture, Media and Sport Fifth Report


3  Supporting theatre

The case for subsidy

55. The case for public subsidy of theatre is a strong one. Without public money many local, regional and national theatres would either have to pursue an entirely risk-averse artistic strategy; or raise their prices dramatically; or cut back on artistic standards. Maintaining a real diversity of theatre, from musicals to one-hander modern plays, large cast Shakespeare productions and untested new writing, requires not just artistic innovation and courage but also cash. Maintaining access to this wide diversity of theatre for people from any and every background similarly requires public subsidy.

56. Access to new work, challenging work, or forgotten parts of the dramatic canon, would be severely limited if the market was left to dictate that pantomimes and musicals should be the order of the day. This is not to say that these productions should not be put on by any means. However, any art form needs investment by somebody at its cutting edge to maintain the freedom for artists to create, re-create and refresh the formulas that provide the staple diet of the day (but that were the new and exciting ideas of yesteryear).

57. In addition to access to theatrical and dramatic forms in this wide sense, other factors are at play. Theatre is capable of being, at the very least, good fun and a competent production, whether intellectually challenging or not, provides a unique entertainment experience created between performers and audience (in a way that is not possible with TV or film). Theatre is inspiring in its immediacy and again in the unique interaction between stage and auditorium. In this sense, although one knows that Hamlet is always going to lose, there are strong resonances between theatrical events and sporting occasions such as a football match. As Mr Michael Pennington, actor, told us "the sense of being in the same space and breathing the same air as the actors and the sense of there being something unpredictable…subtly different from…the previous night…or the night after, is an irreplaceable thing. The theatre is the only performing art which makes its audience talented in that way…They know that they are necessary to the occasion, in a way that a cinema…or TV audience simply is not."[88]

58. Theatre can also encourage public discourse and debate, tackling subjects that feature films, and television, generally do not deal with. The long tradition of British theatre, and the enormous canon of dramatic literature in the English language, positions theatre firmly as part of Britain's national identity. This therefore argues for it to be maintained near the heart of our education system and near the head of any list of cultural priorities; a body of work that should not be left to survive hand to mouth but must be put on a sustainable footing.

59. Participating in theatre and drama can also allow people, especially younger people (including those with developmental and behavioural challenges that mainstream schooling finds hard to cope with), the freedom to express themselves in ways they would find difficult in other contexts. The confidence that this sort of experience can bring should not be under-estimated. We have mentioned our visit to the Glasshouse College in Stourbridge and we were impressed by a rehearsal we saw there for a production of Doctor Faustus by the students.

60. There are a huge number of amateur dramatic groups in Britain serving almost every community. The National Operatic and Dramatic Association estimates that up to half a million people, including many young people, participate in amateur dramatics; many to a very high standard; some to go on into professional life in one capacity or other. This activity is largely unsupported by public funding and this demonstrates the depth and breadth of enthusiasm for, and commitment to, participation in the art form.

61. In addition there is the extensive economic significance that the sector plausibly claims both directly and indirectly. The economic impact of the West End theatre sector was most comprehensively studied for the 1998 Wyndham report. Together with some updates, the impact of West End theatre was as follows:

a)  ticket sales of over £300 million per year;

b)  tax revenues of £240 million;

c)  a £225 million surplus for the UK's balance of payments;

d)  41,000 dependant jobs (directly and indirectly); and

e)  a total economic impact of over £1.5 billion.[89]

62. Annual theatre activity outside London has been estimated to have an economic impact of about £1.1 billion, making the total £2.6 billion per year overall (to be set against the public subsidy via the four Arts Councils of around £120 million and an estimated contribution from local government of about £60 million).[90]

63. An issue related to the further economic potential of theatre is that of Sunday performances. We heard from commercial theatre, in particular, that it would be keen to enable more Sunday performances; an innovation that has been both popular and lucrative for Broadway and described as now "absolutely a part of the theatrical week". Ms Squire, Ambassador Theatre Group, told us that: "There are cost implications but I think it has to become the norm here. Just look at … the trading figures with retail, how important Sunday trading is; the same must apply to us as well. It is a leisure day now and the Sunday matinee must become the norm and not to play Monday night.".[91] The suggestion was that the relevant unions were the principal obstacle; an accusation that was hotly denied by representatives from Equity, BECTU and the Musicians Union.[92] We very much hope that whatever difficulties there have been in coming to agreement on Sunday performances can be ironed out as soon as possible.

64. Overall, the Society of London Theatre reflected other witnesses' views in describing British theatre as an industry of very considerable cultural and economic importance reaching out to all parts of the UK sustained on a "modest" amount of public subsidy by Western European standards.[93]

65. We agree with Mr Michael Attenborough, Artistic Director of the Almeida Theatre, and other witnesses, who argued that adequate levels of investment in both vital public services and significant cultural activities are needed; it should not be an either/or situation.[94] A civilised society has hospitals, schools, leisure centres, prisons and—if it is lucky and wise—a lively theatre tradition that can, amongst other things, be part of or reach out to these other institutions, and divert, inspire, enrich, even redeem, their inhabitants. We believe that the overall case for substantial public investment in the theatre in this country is over-whelming and we note the evidence presented of high levels of support for this investment amongst the public.

Channels and distribution of support

Arts Council

66. The distribution of subsidy to the arts, and to the theatre in particular, has long been a matter for the independent Arts Council, established by Royal Charter, and at "arms length" from Government. The Arts Minister, Estelle Morris, said that the arrangements were the right ones and "in terms of the strategic headlines, I do feel that I have got an involvement but, beyond that, no. So in terms of how they allocate their money or how they prioritise who they want to fund, I have never felt that that was part of my business. However, I do feel entitled to ask them, when they come in, for an explanation and a discussion with them."[95]

67. We note the evolving situation in Wales where the National Assembly has significantly altered the funding arrangements for the arts. Mr McGarry, Equity, told us that: "Recently the Welsh Assembly decided initially to abolish the Welsh Arts Council altogether as a process of eliminating quangoes … They retreated from that but took to the Assembly itself the funding of the major clients of the Welsh Arts Council, the Welsh National Opera, Theatre Cymru and so on, and so those decisions about funding are determined by the politicians in the Assembly rather than the Arts Council. We think that is a dangerous precedent and would not want to see it happen in England, Scotland or Northern Ireland".[96] We believe that the arms length principle of distributing grant-in-aid and Lottery resources to the arts is important as well as practical. Fortunately we see no prospect of the Government seeking to replicate the steps taken by the National Assembly for Wales. However, this does not absolve the Arts Council England from a duty to account for its policies and performance; and its responsibility to put forward a robust case when challenged constructively from whatever quarter.

68. One such challenge was made forcefully by the Independent Theatre Council (ITC) which represents 600 performing arts organisations and practitioners, most of whom are not based in their own venues. The ITC set out two key criticisms of current public funding from the Arts Council. First, public funding for theatre should be about people and not about costly buildings; and secondly, that the Arts Council was not sufficiently pro-active in losing low-performing clients and not quick enough at recognising and rewarding success in new practitioners.[97] The ITC wrote that common questions from members are " 'How good do you have to be before you can get Arts Council funding and how bad do you have to be before they will cut you?' The sad answer to the former is 'blinding brilliant and you still won't get funded' and to the latter 'ill-managed, criminal, haven't produced a good piece of work for five years—apply for stabilisation, have a consultant for six months!' "[98]

69. In oral evidence Ms Charlotte Jones, Chief Executive of the ITC, told us that amongst organisations large and small "there are revenue clients who have been there for years who really are not being challenged and are not expected to be particularly accountable for the way that they are conducting themselves."[99] She suggested, in the light of the funding settlement for the Arts Council, that project funding would feel the squeeze first because revenue clients are "difficult to shift". Building-based organisations were usually the safest because cutting the funding of an actual theatre left you with "a corpse to bury" in terms of disposal of the building.[100] Mr Gavin Stride, Chairman of the ITC, argued that the debate should be about whether buildings were the best way of attracting and developing new audiences. He said that "to an extent we are trying to adapt spaces that are not suited to the needs of the 21st century" and we should be looking at other ways of reaching people and expanding the body of work.[101] He gave the example of Farnham where he had abandoned efforts to attract people to a particular building, used the space to develop work with four or five companies, and then toured it round the region using various sites and reaching all sorts of new audiences.[102]

70. Ms Jones did suggest a middle way via an enhanced degree of collaboration between large buildings-based organisations and touring or other specialist companies. She said that this had been promised in the Theatre Review and gave examples of the Pentabus Theatre Company with the Birmingham Rep and Theatre Rights at the South Bank. She argued that, rather than reinventing the wheel with an outreach programme to tick the boxes of a funding body, large theatres should work with people and companies that already undertake such activities and do them very well.[103]

71. Theatres themselves referred to examples of collaboration. Mr Nick Hytner, Artistic Director of the National Theatre, set out an impressive range of collaborative work undertaken at the National Theatre with small companies from all sorts of different disciplines.[104] Mr Hytner said "I am out the whole time seeing who is working at these smaller theatres, because the focus is on developing companies and artists not just filling buildings".[105] Mr Nick Starr, Executive Producer of the National, described a system of "mentoring" whereby a small company got help with administration, fund-raising and marketing as well as the all-important sale of its tickets through the National's box office.[106] Mr Stuart Rogers, Chief Executive of the Birmingham Rep, told us: "I think it is the responsibility of the larger regional theatres—and one that the majority of us grasp wholeheartedly—to work in partnership with those smaller developing companies and to make our resources available to them as well."[107] Mr Rogers recognised that "the resources that are put into these large organisations are not just there for us but are there for all the wider theatrical community".[108]

72. Ms Patricia Weller, Executive Director of the Royal Exchange Theatre in Manchester, said that: "We get into lots of relationships…particularly locally, developing individual artists. In fact we help them to achieve what ITC are saying it is difficult to achieve."[109] Ms Weller said that technical, creative and administrative assistance from the Exchange staff helped some people to the point where they could apply for Arts Council funding themselves "and not always, but often, achieve it."[110] Mr Andrew Ormston, Arts Directorate of Birmingham City Council, said that "theatres…have developed a role as a hub of theatre activity in their [regions]". He recommended that this role should be more formally recognised for large producing theatres and reflected in their funding.[111]

73. The Lichfield Garrick and the Derby Playhouse also raised the question of how to get on the Arts Council funding ladder. Mr Paul Everitt, Artistic Director of the Garrick, said that "if the whole culture is going to work, then we must be creating work that reflects our whole community and the only way to really produce work that reflects the local community is to produce it yourself".[112] But he told us that: "at the point we came to the Arts Council for funding, the bank was dry."[113] Ms Karen Hebded, Chief Executive of the Derby Playhouse, posed the fundamental question of how best to support emerging companies, artists, theatres and art "whilst not losing the fabric and the important companies and culture that already exist."[114] The Derby Playhouse itself grew from an amateur company in a building into a professional theatre company and producing house with Arts Council funding. Ms Hebded said that, since the Playhouse was late coming to the table, it got less funding now than other theatres in the region: "As far as we can tell it is all based on a historical model".[115] Derby Playhouse's submission called for measurable objectives to form part of funding agreements with theatres so as to highlight variations in the achievements of individual theatres.[116]

74. Ms Kim Evans, acting Chief Executive of Arts Council England (ACES), said that, in the light of the recent funding settlement from DCMS, "we are going to make real choices based on individual need and we are committed to rewarding the excellent whilst recognising that sometimes those who are failing need support to get to the next stage."[117] Sir Christopher Frayling, Chairman of ACE, claimed that the ebb and flow of funded organisations was greater than people realised and the funding ladder was a more open system than had been suggested. He cited the 34 new organisations taken on for regular funding after the spending settlement of 2002 and the system of project grants respectively as evidence.[118]

75. We share the concern expressed by the Independent Theatre Council, and by some of the theatres who gave evidence to us, that the Arts Council seems to be entrenched in its existing funding programme. We believe that a more dynamic approach is needed rewarding new entrants, and existing theatre groups, who have innovative ideas while being far more critical of those recipients of funding who have failed to develop their original potential or to fulfil their commitments.

LOCAL AND REGIONAL GOVERNMENT

Subsidy

76. Local government is a significant source of support for theatre and second only to the Arts Council as a provider of funding. Of course levels vary markedly between authorities as the arts are not a statutory responsibility but are usually carved out of another budget such as tourism and leisure. Lichfield District Council, having created the Garrick out of its former civic hall, is the exception rather than the rule. Figures for the total investment by local authorities in theatre are therefore difficult to determine. In 2001-02, local authority investment in the regularly-funded theatre organisations of Arts Council England was £17.2 million.[119] There was also investment in theatres not regularly funded by the Arts Council. The DCMS told us that local authorities invests £220 million per year in the arts "some of which goes to theatres".[120]

77. Ms Nicola Thorold, acting Executive Director (Arts) of Arts Council England, said that "local authority partnerships are essential for maintaining and developing theatres in their communities and we could not be where we are without that local authority investment."[121] Mr Hamish Glen, Artistic Director of the Belgrade Theatre in Coventry and, formerly, Dundee Rep, told us that: "At Dundee Rep I did an impact assessment ten years ago, and it became a crucial piece of evidence for me to take to Scottish agencies to attract money, which had previously thought it was an absurd idea that they should be investing money in theatre, until they had an economic impact, so they found they almost had to. I am less certain as to how well that has been done down south over the last ten years."[122] Mr Andrew Ormston, Arts Directorate of Birmingham City Council, said that "one of the things that is urgently needed is the justification for the local authority expenditure in the arts and related activity in education. Many areas of local authority service now have formal targets or are recognised in the Comprehensive Performance Assessment, whereas the arts still remain marginal to that. We do need to do some work fairly urgently that shows what impact investment in the arts has, in a way local authorities can use to justify their expenditure and investment."[123]

78. Ms Joan Bakewell, Chair of the National Campaign for the Arts, told us that an important factor in the re-location of business and industry was whether the selected sites have cultural facilities. The Central Council for Amateur Theatre supported this: "It is … an established fact that the existence of a theatre in a community is a positive incentive to firms wishing to relocate. The town with a thriving theatrical scene will always win over the cultural desert other things being equal; and this was the experience of Lichfield leading to support for the Garrick there."[124]

Regeneration

79. While, of course, regeneration is not the primary purpose of arts development, it has emerged as one of the huge successes of investment in arts projects. Previously derelict and desolate areas, sometimes written off, have emerged as sparkling venues for theatre, opera, ballet and fine art which have catalysed regeneration. People, and their spending power, drawn to these venues have attracted other services, facilities and businesses leading to jobs and demands for housing. Examples in this country include Salford Quays, the Baltic Centre in Gateshead, Cardiff Bay and Glasgow. This Committee has seen for itself the regeneration of Newark, New Jersey through the construction of a major arts centre and the beneficial effects of clusters of arts facilities in Melbourne and Brisbane.

80. The DCMS held a conference on culture and regeneration in 2003 at the Lowry Centre in Salford which concluded that the Department needed to consider "how best to progress … this project, which will start to identify the measures and indicators we need to assess capital projects by, if we are to effectively prove that cultural projects have wide-ranging social and economic regenerative impacts that effectively deliver key government objectives."[125] Subsequently the Department ran a public consultation on culture and regeneration from June to October 2004. In this exercise DCMS identified three priority areas which it described as: partnerships across central, local and regional government, private and voluntary sectors, culture and regeneration practitioners, and local people; supporting delivery by spreading good practice on instilling culture and measuring outcomes; and strengthening evidence and ways of measuring impacts. DCMS reported in February 2005 that "learning from the consultation will be taken forward to inform a Development Forum, being set up to develop the Department's future work".[126]

81. Ms Bakewell said that Regional Development Agencies had not even begun to engage with the debate and appreciate the "flourishing industry" that is theatre.[127] Ms Angela Galvin, Chief Executive of Sheffield Theatres Trust, commented that it was fair to say that "RDAs have not managed to get their heads round what 'culture' means. There is an interpretation of it as 'leisure' and so shopping centres and sports facilities are understood but there is a vacuum there and we have tried to fill that vacuum with our arguments, as have many arts organisations in Yorkshire."[128] Mr Ormston, Birmingham City Council, said that "one of the things that really needs to be tackled is the view of Regional Development Agencies and their investment in culture and cultural infrastructure ... this infrastructure is an important part of the visitor economy and the economy of the city, and across the country there are varying degrees of success in introducing RDAs as partners for capital investment … if these theatre buildings, venues and concert halls did not exist, then the RDA agenda of flourishing cities and economies would not exist either."[129]

82. A great many witnesses have stressed the economic importance of art and cultural developments in this and our other inquiries. We were concerned at evidence that government at national, regional or local level, had not done any serious work to assess the real economic impacts of such investments. Funding is a major problem for theatres, and other arts bodies, and the economic regeneration argument is a very strong one in securing increased investment in the arts as the examples given above show. However, very little work seems to have been accomplished to product the hard facts necessary to reinforce this case. We note some moves towards recognition of the unique contribution of arts investment to revitalising urban communities as part of what DCMS calls its "culture and regeneration agenda". We recommend that the Department commissions a study of progress with this agenda so far and reports to Parliament on the potential for further benefits from a far more strategic approach to investing in the arts infrastructure as a catalyst for urban regeneration.

SPONSORSHIP, BUSINESS INVESTMENT AND DONATIONS

83. Theatres across the UK received nearly £11 million from business sponsorship and investment in 2002/03 (down from a high of around £20 million in 1997/98) according to evidence from Arts & Business. The top ten theatre organisations for business investment were: Derby Playhouse, Donmar Warehouse, Grand Opera House Trust, Hackney Empire, International Shakespeare Globe Centre, Open Air Theatre Regent's Park, Royal Exchange Theatre Company Ltd, Royal National Theatre, Royal Shakespeare Company and Theatre Active Ltd.[130] Mr Eric Galvin, Vice-Chairman of Derby Playhouse highlighted the "successful efforts we have made to diversify our funding to bring in support from big private companies in the city and other institutions for particular parts of work in the social agenda as well as in the mainstream of what we do."[131] The Travelex £10 season at the National Theatre was just one example of business sponsorship, but a very successful one, with the theatre playing to 95% capacity for the productions in question. The National Theatre told us that 300,000 people had enjoyed £10 tickets over the two seasons so far, of whom one third were first-timers.[132]

84. In 2002/03 theatre also attracted £17.4 million worth of support from individuals and trusts or foundations (with recipients in London and the West Midlands accounting for £14 million of this). The total represents 6.8% of the total income raised by the cultural sector from these sources. While museums and galleries raised £26.3 million—and "heritage" dwarfed all other sectors with over £150 million—theatre still managed to raise more than any other performing art form.[133] We were told that, while public support for the arts in the USA was limited to the relatively poorly resourced National Endowment for the Arts, business sponsorship and contributions from individuals were extremely lucrative sources of funding due to the tax incentives that were in place.[134]

PERFORMERS AND THEATRE STAFF

85. We were intrigued by the claims that actors, and presumably other theatre staff, "subsidise" theatre themselves by the remuneration they were often prepared to accept which is a good deal less than they could earn in other sectors or other industries altogether; and sometimes leaves them actually worse off after a run or a tour than they were before. Mr McGarry, Equity, told us that actors "felt, and still feel, that they are in fact the largest group of people subsidising our theatre in this country by accepting earnings and salaries well below those which the average white collar worker would expect, and they rarely get that and rarely get it for any length of time."[135] Sir Peter Hall, director and Artistic Director of the Rose of Kingston Theatre, agreed that this was true "even at the highest level". He said that "I was talking to a young man the other day, who is in the RSC playing leading parts in the group doing those Spanish plays. He is the only married man with children in that group of 25 young actors because no young actor can afford to be in that group and pay his digs at Stratford for the season, and that is the Royal Shakespeare Company … the top of the tree."[136]

86. Salaries for stage work, even for relatively established actors in West End productions, do appear to be remarkably low. Ms Christine Payne, Assistant General Secretary of Equity told us that, for a week's work (based on 8 performances), in "the West End the minimum is about £350; in subsidised theatres the minimum is £309; in small-scale theatre it is £310".[137] Some will argue that this has been a factor in the economics of theatre since time immemorial. But it is a scandal that one of the nation's key cultural activities is in such a state that, at least in part, it relies on professional performers and technicians to pay such a high price by earning such low wages. It is a tribute to the power of theatre that so many of them will do so, but we believe that drama colleges and theatre companies should make a concerted effort to improve financial support and advice for actors and backstage staff alike.

Other sectors

THE AMATEUR DRAMATIC SECTOR

87. As we mention above, there is substantial network of amateur dramatic groups and societies in the country. The Central Council for Amateur Theatre (CCAT) told us that the estimated 20% of amateur companies belonging to the two umbrella bodies present more than 30,000 performances each year to audiences totalling approximately 8 million and with an annual turnover of some £39 million. The National Operatic and Dramatic Association told us that the sector involves nearly half a million people a year of whom 30% are under 21 years of age.[138]

88. Apart from funding given to the National Association of Youth Theatres, the voluntary theatre sector in England does not receive core funding from Arts Council England (while the situation in Wales and Scotland has been different). In England, the feasibility of establishing a national association for the whole sector is under examination. CCAT expressed frustration that, although Arts Council England seemed to have an understanding of the needs of the voluntary sector, the Council failed to understand why amateur music received core funding but amateur theatre did not. The Council said that: "some modest funding should be made available to assist us in the task we undertake in giving advice, providing training opportunities and coordinating the effort of volunteers in the amateur theatre field."[139]

89. Amateur theatre contributes to the local and national economy because of its purchasing power. Playwrights, publishers, costumiers, stage lighting and sound equipment suppliers and all other trades connected with theatre depend significantly on the amateur theatre for income (nearly 20% of turnover is spent on purchase of scripts and royalties). Commercial theatres often rely on amateur companies to provide 'safe' weeks when their income is secured by hiring out the venue rather than having to take a risk on a professional show. In this way the amateur sector was argued to subsidise professional theatre.

90. The lack of public funding for amateur dramatic activity highlighted by witnesses is curious when compared, for example, to the strategy of support for sport. In sport, a great deal of emphasis and resources are attached to grassroots activity. One could not imagine a public investment made to enable people solely to watch sports, with participation encouraged only later in life after one had found one's own way to meeting professional standards. It is not simply the healthy and active lifestyle agenda that has driven the participatory element of sports funding, but a different set of aims and objectives altogether.

91. We believe that, as in sport, consideration should be given to the public policy gains that can be demonstrated as a result of participation in drama and a strategic approach to the funding of grassroots, or community, theatre should be developed. This should take place as a partnership between the sector, the Arts Council England, regional theatres, local government and schools. As a first step, proposals for a National Drama Association—with public funding—to bring the amateur sector together should be properly formulated and given serious consideration. A further initiative might be the development of local arts forums, including theatre and amateur theatre, aimed at maximising the use of local arts expertise and facilities for the benefit of the community.

THEATRE AND YOUNG PEOPLE

92. Watching a classic play in the theatre—whether it is Arthur Miller's The Crucible or Shakespeare's Henry V—can transform radically a young person's understanding of their set text. Dame Judi Dench told us that she had: "an enormous trunk of letters from schoolchildren … who have come on school visits to the theatre [mostly to the RSC]. The gist of a great deal of them is that they did not want to come at all and were very ambivalent about it, but they say, 'having seen the thing we are totally changed' … I could not feel more excited about … going out into schools and talking to people, and actors working with young people."[140] We received a great deal of evidence on the educational programmes of the subsidised theatre sector and efforts made by commercial theatres as well.[141] We heard also, however, of the increasing burdens of cost and regulation involved in schools organising visits by pupils to the theatre.[142]

93. In addition to links between stage and school, we heard, for example, from Ian Brown that "the theatre is one of the few places where a wide cross-section of the community comes together on a regular basis for the telling of a story, either through music, dance or drama. I think there is nothing like that for capturing kids' imaginations. So when you see a five-year old at a Christmas show on the edge of their seat, that for me [is what] drives me forward to make sure that it can continue."[143] Mr Roger Lang, Youth Theatre Co-ordinator at the ITC, told us: "Children are not just an audience of tomorrow; they are an audience of today."[144] We also received evidence, moreover, that the opportunity to take part in a production, at school or in a local theatre or other venue, can enable a young person to grow in self-confidence and develop vital new skills of self-expression and team-working.[145]

94. We note the Government's commitment to drama in schools, but were concerned by those who told us that there is a short supply of high quality drama teachers. We were also concerned that youth theatre has so often fallen foul of funding cuts. Youth theatre and drama in schools should be a priority for funding and not a cinderella.

95. As specialist schools in the arts develop, they should seek twinning with local, regional and national theatres, as well as other theatre companies not necessarily based in buildings, and should see themselves as a resource for other schools.

Levels of subsidy

96. As many of our submissions make clear, the recent history of support for British theatre has been a picture of long-term decline, more recent renaissance and, most recently, an apparent return, without warning, to real terms cuts. Mr Hytner, National Theatre, told us that the performing arts were subsidised to a much lesser extent than in the rest of Europe. He described the National as "generously, heavily subsidised" but asserted that it was accepted that to achieve the kind of critical mass which can survive the vicissitudes of individual directors, and other ups and downs of repertory theatre, the kind of subsidy received by the National was essential.[146]

97. The table below sets out the position in England over the last 20 years.

Year Amount (£) Amount (real terms £)
1986/87 29,765,00057,207,812
1989/90 36,029,00057,268,044
1994/95 45,559,00058,857,895
1998/99 27,128,00031,230,483
1999/00 29,987,00033,785,364
2000/01 29,946,70033,352,554
2001/02 30,288,80032,896,338
2002/03* 74,629,94078,372,141
2003/04* 89,566,87391,481,813
2004/05* 95,601,60295,601,602
2005/06 93,969,133--
2006/05 97,431,332--
2007/08 98,900,000--

*Prior to 2002/03 funding listed do not include awards made by regional arts boards

Source: DCMS and Arts Council England

98. Prior to July 2000, the future of theatre had looked "bleak". According to the Arts Council, under-funding for over two decades had left the industry with limited opportunity for innovation, risk-taking or creativity owing to a stop-start-stop pattern of funding. Many arts organisations were on the edge of insolvency. Due, not least, to the pressing priorities of upkeep there had been a concentration on the survival of buildings and institutions. The Council's analysis argues that investment in the art form and its practitioners had become secondary. The sector had become inward-looking, was losing audiences and failing to engage its surrounding communities (despite ever-increasing demands to do so in order to demonstrate value-for-money).[147]

99. In 2000 the Arts Council published the National Policy for Theatre in England. The policy was the result of the Theatre Review process, which had identified a sector in crisis with poor morale, reduced productivity, lowered standards and declining audiences. This document provided a strategic framework for the sector and identified clear priorities for action for both Arts Council England, the sector itself and other potential partners.[148]

100. The key barrier to change was identified by the Theatre Review process as a lack of funding. The Arts Council had estimated that, at the very least, the sector needed an additional £25 million annually to be invested in regional theatre. The Government accepted this recommendation. This represented a 72% increase in the budget for theatre between 2000/01 and 2003/04 and brought grant-in-aid up to £75 million. This allocation of resources meant that some organisations were able to receive grants that were more than doubled.[149] Ms Joanna Reid, Executive Director of the Belgrade Theatre Company, told us "theatre … is at a really exciting stage. It is incredibly vital and the work is fantastic. We have seen Schiller on the West End … and it is wonderful what is happening at the National. Actually that is a direct result of the Theatre Review money that came in two or three years ago."[150] In the regions the effect was said to have been even more marked. Mr Hytner, National Theatre, told us: "revitalisation has been even more dramatic outside of London, in the regions, where £25 million extra was specifically diverted. I mentioned the Birmingham Rep earlier. The Birmingham Rep's story is more dramatic than the National's success story: 100% rise in audiences at Birmingham Rep, infinitely more exciting work, directly attributable to the raising of grants."[151]

101. The Government's recent increases in arts funding were estimated to have almost redressed erosion over previous years. Between 1993/94 and 2001/02, the total core grant-in-aid received by Arts Council England was some £120 million less (at 2001/02 prices) than it would have been had grant-in-aid kept pace with inflation. Despite the increases in the last two spending rounds, the Arts Council pointed to a remaining notional shortfall of some £54 million, which would be restored finally this year, 2005/06.[152]

102. However, the Arts Council emphasised to us the fragility of the progress made up until now. Many theatres had got into a very poor financial position and, although the resources from Government helped them to stabilise and invest in the future, ACE argued that the extra funding had not yet been adequate "to reverse the damage of decades of under-investment." ACE went on to say that "a significant proportion of the additional money for theatre of the last two rounds has gone into remedial support" and that this is before taking into consideration effects of inflation, reductions in local authority funding or a decline in income from other streams such as the National Lottery.[153]

103. The funding allocations within Spending Review 2004 did not, as the sector and ACE had hoped, signal a sustained investment. As we have mentioned, this inquiry was prompted by disappointment with the potential implications for theatre of the 2004 funding settlement. Mr Hytner said: "We did not expect or feel we deserved a huge raise. I think we were disappointed that a commitment was not made to keep us up with inflation … cash standstill is effectively a cut. And a cut seems to us to be a mistake."[154] We agree.

104. The Arts Council's total grant-in-aid was frozen at £412 million for 2005/06, 2006/07 and 2007/08. This overall cash standstill will mean a real terms reduction in total funding of the order of £33.8m over the period of the spending round. The DCMS's memorandum stated that: "the Department is working with ACE to ensure that the funding available for arts organisations and artists does not fall in real terms." The elements of this effort are: further efficiency savings; re-shaping arts education spending; and using budgetary flexibilities.[155] To us this sounds like cost-cutting, budget raiding and lightly cooking the books. If the Government does not wish real terms funding for arts organisations and artists to fall, the obvious question arises, why then freeze the budget?

105. The Arts Minister, Rt Hon Estelle Morris MP, told us that she thought the settlement secured from HM Treasury had been "very good". She emphasised that, while the allocation of resources to the Arts Council as a whole was stand-still—and a reduction in real terms—this did not mean that funding for theatre would necessarily be reduced pro rata.[156] As we have discussed, the Arts Council has asserted a determination to target its funding by giving priority to good performance, and claimed that it would not be a case of "equal misery for all".[157] The Minister explained: "I do not accept that there will be a real terms cut [for theatre]. There is, if you look at ACE's budget in total, because it is a standstill budget of £412 million, but …the reassurance they have given is that their central core will take most of the cut, the administration." The Minister concluded: "I accept that … it is a real terms cut for ACE. What I do not accept is that, at the end of the day when the theatres know what their individual funding settlements will be, all of them will get a real terms cut. Some may; many will not."[158] Given the announcement of an overall funding cut in real terms, the Government and the Arts Council need a far more effective communications strategy if avoidable anxieties are not to be raised within particular art forms.

106. After giving evidence, the Arts Council wrote in confidence to the Committee giving some details of its conclusions on its funding allocations within the global sum granted-in-aid by the DCMS.[159] ACE wrote that its priorities were:

a)  to provide financial stability for the majority of arts organisations;

b)  to ensure that organisations with major capital developments received revenue funding to reach their potential;

c)  to develop the infrastructure for black and minority ethnic artists; and

d)  to review the range of organisations receiving regular funding and redirect funding to priority areas.

107. In order to meet these objectives the Arts Council said it was: cutting on the development of new opportunities for the arts (by £13 million); reducing the number of regularly funded organisations (121 organisations gone by March 2008; although 34 new clients appeared this year); targeting funds (54 organisations will receive below inflation increases or no increase at all); reducing its funding for the Creative Partnerships programme (by £23 million across 2005/06 and 2006/07); and freezing its administrative budget for three years.

108. The breakdown for different art forms was given as set out below.

109. The Chairman of Arts Council England wrote that the Arts Council had ensured a degree of stability for most of its arts organisations but that this stability was "fragile" built, as it was, on "one-off flexibility and a reduction in other areas of our budget". Sir Christopher set down a marker in saying that: "if there is not a better settlement in the 2006 Spending Review it will mean real cuts to more arts organisations". He added that a strong case for the arts needed to be developed now to put to the Government for the 2006 funding process.[160]

110. On the last occasion we examined the operation of the Arts Council, in 2002, it was poised to reform itself; principally by absorbing the Regional Arts Boards. Cost savings of between £8-10 million were cited amongst other benefits. The DCMS told us at that stage that it had "emphasised" that it wanted to see administrative savings throughout the system allowing increased funding for arts organisations. Mr Charles Morgan, independent arts consultant, has questioned the performance of the Arts Council in achieving efficiencies citing, principally, substantial rises in senior salaries, numbers of both permanent and especially temporary staff and spending on consultants.[161] Evidence from ACE in the current inquiry asserted that the organisation was "ahead of its target to reduce…overheads by around £8 million"[162] with administrative costs currently representing 7.2% of resources. Sustainable efficiency savings by public bodies must always be sought with vigour. However, it seems invidious for the DCMS to press the Arts Council for such savings on the grounds that the money saved can then to go direct to the arts; only to reduce the Council's grant-in-aid by roughly the same amount a couple of years later. No matter what the allocation to specific art forms, the Arts Council's efforts to increase efficiency have been rewarded with an equivalent real terms cut in baseline funding.

111. Government has many competing demands for public expenditure. Theatre got a good deal in 2002 and the sector was undoubtedly revived by that action. Arts Council England should take the pragmatic approach outlined by the Minister and continue the effort of streamlining its administration and reducing overheads. We believe ACE must also be prepared to take tough decisions to encourage, and preserve, the best and most fruitful organisations and curtail poorly performing organisations and less effective activities. Subsidy for the arts as practised by most governments is hardly a matter of bottom-up, assessed-need but rather what the Chancellor decides can be afforded. Like other areas of life supported by public funds, the theatre must be prepared to try and demonstrate value-for-money and make effective arguments for more investment. This seems not to have been done on this occasion with a breakdown somewhere along the chain between arts organisations and theatres, Arts Council England, DCMS and HM Treasury.

112. However, funding creativity is unlike other spheres of activity. Hard and fast principles of value-for-money are harder to develop and apply in this markedly diverse and challenging area. It is somewhat like the debate over whether the BBC should be chasing ratings; with popularity potentially breeding contempt. The investment in theatre however is not simply a measure of the cultural qualifications, or otherwise, of Ministers. This investment needs to be maintained for economic and financial reasons in addition to any arts policy objectives. Theatre is important to the economic life of the country and generates a significant return for the Exchequer as well as showcasing the UK to the world. The commercial theatre sector often rests on work that originates, is developed, tested and proven within the subsidised sector.

113. The investment made since 2002—and the resulting virtuous circle of better productions and bigger audiences—needs to be protected and built upon. A policy of stop-go-stop, eschewed by the Treasury in macro-economic terms of 'boom and bust', is not a prudent approach to the long term investment in the arts to which the Government claims to be committed.

114. The Government needs to re-evaluate its allocation of resources to the arts, taking a long term view, to ensure that real terms cuts are avoided where no compelling arguments or evidence are presented for their necessity. In our view no such arguments have been made. The Government should re-consider and find the £34 million needed to keep the Arts Council's funding in line with inflation over the period of the 2004 spending settlement.


88   Q 343 Back

89   Ev 44-5 Back

90   Ev 44-5 Back

91   Q 288 Back

92   Q 445 Back

93   Ev 45, paragraph 27 Back

94   Q 237 Back

95   Q 528 Back

96   Q 449 Back

97   Ev 55 Back

98   Ev 55 Back

99   Q 184 Back

100   Q 196 Back

101   Q 191 Back

102   Q 195 Back

103   Q 194 Back

104   Q 113 Back

105   Q 114 Back

106   Q 117 Back

107   Q 317 Back

108   Q 317 Back

109   Q 318 Back

110   Q 318 Back

111   Q 319 Back

112   Q 376 Back

113   Q 375 Back

114   Q 379 Back

115   Q 381 Back

116   Ev 133 Back

117   Q 487 Back

118   Q 487 Back

119   Ev 181 Back

120   Ev 202 Back

121   Q 490 Back

122   Q 401 Back

123   Q 320 and see Q 325 Back

124   Q 466 Back

125   Building Tomorrow: Culture in Regeneration, conference summary, DCMS, 25 February 2003 Back

126   Culture at the heart of regeneration, consultation summary, DCMS, 4 February 2005 Back

127   Q 466 Back

128   Q 352 and see Q 399 (Mr Glen) Back

129   Q 323 Back

130   Ev 214 Back

131   Q 388 Back

132   Ev 34 Back

133   Ev 214 Back

134   QQ 14 and 20  Back

135   Q 447 Back

136   Q 464 Back

137   Q 447 (Ms Payne) Back

138   Ev 21 and 19 Back

139   Ev 21 Back

140   Q 436  Back

141   Ev 169 and see Q 172 (Mr Nicholls) Back

142   Q 341 (Mr Brown) Back

143   Q 342 Back

144   Q 202 Back

145   Ev 169, 181 and Q 474 Back

146   Q 107 Back

147   Ev 176 Back

148   Ev 176-7 Back

149   Ev 177 Back

150   Q 402  Back

151   Q 126 Back

152   Ev 177 Back

153   Ev 177 Back

154   Q 126 Back

155   Ev 201 Back

156   Q 516 Back

157   Q 487 Back

158   Q 517 Back

159   This information was announced on Thursday 17 March 2005 by Arts Council England. Back

160   Arts Council England, March 2005 Back

161   See Arts Professional, 31 January 2005, p 7 Back

162   Ev 178 Back


 
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