Select Committee on Culture, Media and Sport Minutes of Evidence


Examination of Witnesses (Questions 30-39)

MR FRANCIS BARON, MR BRIAN BARWICK, MR DAVID COLLIER AND MR JOHN CROWTHER

5 APRIL 2005

  Q30 Chairman: Good morning, gentlemen. I believe you have a piece of evidence you wish to produce before the Committee and I think it would be very welcome if perhaps the piece of evidence could be introduced with the witnesses.

  Mr Baron: Chairman, this is the William Webb Ellis Trophy. We were delighted to bring it back to England, it seems a long time ago, in November 2003, but it shows what sport can do and how it can enliven the whole of our community and our country with success on the field of play.

  Q31 Chairman: Well, thank you very much indeed for letting us see this; it is a real treat.

  Mr Baron: Could I just say a few words. We are wearing two hats today in a way and I just have a couple of introductory comments to make, if I may. Everybody knows my colleagues, John Crowther, next to me, Chief Executive of the LTA, Brian Barwick, Chief Executive of the Football Association, David Collier, Chief Executive of the EWCB and I am Francis Baron, Chief Executive of the RFU. As I said, we are here today wearing two hats really; each of us primarily is here to present evidence in respect of our own sports, but, secondly, we are here as members of what we call the "four sports". It is an informal association that we have formed to interface with government and to assist in the creation and implementation of government policy. I think collectively we feel we have got a significant impact on the delivery of sport in the country. We account for 49,000 community clubs between us. We have 9.4 million regular participants in our sports collectively each week. Sport, as we all know, is a very important economic contributor. There are 400,000 directly employed in sporting activities, which is 2% of the workforce, more than agriculture, for example, and in terms of gross added value we account for 1.5% of the economy, again a significant figure. We are also a big net contributor to the Exchequer. It is not a fact that is often quoted, but the Cambridge Econometrics Survey showed that sport actually contributes, after government expenditure on sport, almost £5 billion a year to the Exchequer, so it is a very, very significant figure. We all believe that sport is much more than that. We believe we uniquely have the potential to enable and assist implementation of a wide range of government policies, particularly in the key areas of health, of crime, anti-social behaviour and social inclusion, and we will present evidence for that hopefully during the questions that will come shortly. I use the word "potential" for a particular reason and it was covered a little bit by one of Nick's questions in the earlier session. We applaud the Government for very much moving sport in the right direction. I think we all feel that there have been a number of important improvements in the Government's approach to sport, but we really are only scratching the surface of what can be done and I think we have to be rational and realistic about that. As to the investment in sport in England, and Lord Carter's report issued the other day confirms this, we are way, way, way behind our peer group of countries in terms of our investment in sport. My cursory calculation based on Lord Carter's report is that we are under-investing against the average of our peer group by between £1-1.5 billion a year, so it is a very, very significant under-investment in sport compared to our peer group of countries. We are delighted to be here today. You are going to grill us, I know, but there are certainly four issues which we will want to take the opportunity of raising: firstly, that critical issue of the need to make a quantum change in the level of investment in sport if collectively we are going to deliver on the Government's ambitions; secondly, we have serious concerns about the whole sport process, the Whole Sport Plan process, and in our submissions you will have recent documentation on that; we agree entirely with what the previous contributors said in respect of bureaucracy and we believe that the Government has got to mount a major assault on bureaucracy, and again Lord Carter's report yesterday has a wonderful chart on page 15 which shows how unbelievably complex the delivery of government funding in sport is, and that has to radically change; and, finally, we are pressing for what the Deloittes report terms the "unfair and illogical taxation of grassroots investment in sport", where we are being taxed as sports on our investment in grassroots and community sport. The RFU and the LTA in particular, if we just broke even in a year, we would still be paying corporate taxation at the rate of £2-3 million a year. That is ludicrous. Chairman, I have said a few words and can I now hand back to you.

  Chairman: Thank you, Mr Baron. Could I make it absolutely clear that we have no intention of grilling you. This Committee has a record of only picking on people weaker than itself!

  Q32 Derek Wyatt: Speaking on behalf of the whole Committee, we shall sure miss you! I do not know what the collective noun is for a posse of chief executives of sports, but this is the first time, I think, in history that we have had the four major sports here. I know that some of you had to move meetings, so can I say thank you for coming and thank you for moving your meetings. It seems to me, from reading your evidence, that you are increasingly frustrated that after eight years you have really still got nowhere. Is that really your collective feeling?

  Mr Barwick: I think the issue here, and I think Francis has already touched on it, is the ability and the power of sport and what we are looking for collectively is for government to further recognise it, and it has recognised it, but to further recognise just what it has as a vehicle for issues like health, social inclusion and education. My own sport, football, 12 million people play it in some capacity, in some way, shape or form, and there are 431,000 volunteers and those volunteers, and I believe it is the year of the volunteer in 2005, are the highest volunteer number in any genre. There are 38,000 clubs, there are 30,000 qualified coaches and there are 27,000 referees. The FA Cup Final goes to 160 countries, four out of the top five audiences on television last year were for England football matches, a total of 13 million people went to football matches in England last season, and in fact last week 16 England teams of different ages and gender played representative matches with 13 wins, two draws and only one defeat, which is pretty good actually. Therefore, what we are dealing with here, certainly in football and in other sports on my left and right, is the ability to get a message across, that it is a powerful medium to get a message across, and I think what we are looking for is just more recognition of that and just more fundamental support. As a new boy on the block, one of the things I have found is the number of acronyms I come across in terms of just trying to understand how government does fund sport and it is really quite difficult to track.

  Q33 Derek Wyatt: But in a sense are you not really trying to tell us that you could do it better than we can and that we ought to trust you more? That is the essence of your complaints in your papers.

  Mr Baron: Well, partly, but what we are seeking, and in a way our frustration with the Whole Sport Plan process really revolves around this, is that we want to work in partnership with government. If Government sets a policy, we want to assist in implementing it. We bought into the Whole Sport Plan process because we felt it was a new approach and a new start which would actually deliver that. What we now fear is that it is not going to deliver that, we are not getting one-stop-shop funding, we are not getting devolved authority to invest according to government policy directives, the whole issue of bureaucracy is not being addressed, and we will no doubt talk about the National Sports Foundation shortly, but again our concerns are that it was a welcome initiative, but is that going to be another quango that we have to deal with, so we have a number of legitimate concerns about how best, working in partnership with government, we can help deliver the government agenda and what we all want to do in terms tackling the health issues, the street issues, the crime issues and all the rest of it. Therefore, it is a frustration of the partnership not developing in the way we thought and hoped that it would.

  Mr Crowther: Can I add from tennis's point of view that we started the process when Kate Hoey was Sports Minister and we started this one-stop-shop idea where we would go to a single form of funding, but I am still having to go to Sport England, we go to Sport Scotland, we go to the Sports Council for Wales and we have now got all the regional boards to go to. It is an absolute myriad and it is actually extremely difficult, coupled with the fact that we were promised funding for four years for the Whole Sport Plan and we are actually now only getting a commitment for one year and not only that, but they are actually demanding the contractual right to withdraw the money or get the money back from us, so actually the situation is very frustrating.

  Mr Collier: If I may add to that, Chairman, and give you some specifics from the sport of cricket, we echo exactly what Francis said about totally welcoming the Whole Sport Plan. In February of this year we are informed that our Community Cricket Development programme would be cut from £3.31 million in 2005-06 to £2.375 million in the following season, in the following year it would stay the same and in 2008-09 it would go to zero. Now, that 40% funding cut is replicated amongst all the sports here today. On top of that, the Safer Sportsground programme and active sports have gone, so the funding for the ECB programmes by Sport England is projected at £6.4 million in 2005-06, £4.9 million in 2006-07, £4.7 million in 2007-08 and £2.3 million in 2008-09. Effectively that information means that we would need to rewrite our strategic plan. What we are really looking for is help on a number of practical issues. For a start, we need a four-year commitment to funding which is aligned to our growth targets for community sport. Secondly, I think, as we have all said here today, we need a one-stop funding process. We need to get rid of the bureaucracy. We need to keep the performance indicators that do not require the 25-page manual we have got or the 50-page contract that has been sent to us. We need more delivery and action, more playing fields, more bats and balls, not more reviews, more consultants and over-complicated legal agreements. We are encouraged, however, by Lord Carter's present report and we agree that the funding process is confused. We agree that the sport needs a single-stop funding system, we agree that there should be a cabinet of government departments to improve co-ordination across all of our sports throughout Whitehall and we agree that investment is too low in sport. Now, the four of us here want to add value to that, we want to work with government and we want to make that Whole Sport Plan process a real success. We are prepared to act on that. What we want in order to deliver our mutual goals is less bureaucracy to allow us to focus on getting more people to play sport. That is our role.

  Q34 Derek Wyatt: In your contracts with your international sportsmen and women, what percentage of hours a month do they have to do for community sport?

  Mr Collier: Again I can give you a very good example which is that this weekend we have had 664 clubs engaged throughout the country, we have had 50,000 volunteers and, just to give you an example, there were 10,000 volunteers at the Commonwealth Games, so it is five times the amount of volunteers were engaged in cricket last weekend.

  Q35 Derek Wyatt: How many of the England team?

  Mr Collier: The England team, I was with Ashley Giles myself at Harbourne, there was Matthew Hoggard, James Anderson, Vikram Solanki, the whole of the Worcestershire team was out, and we were at clubs throughout the country. There was a tremendous amount of goodwill. We not only engaged with those local clubs and local schools, but Ashley was bowling at children, batting against children, we had cricket roadshows, and it was absolutely fantastic. It really enthused people, but, above all, it acted as a substitute for some of the lack of funding that we have had in recent years. That £15 million value to club sport is absolutely incredible. Those clubs certainly thoroughly enjoyed the weekend.

  Mr Barwick: All professional footballers have it written into their contracts as an obligation to contribute to the local community. For example, some of the England international players this week have launched a testicular cancer awareness campaign and there was a literacy campaign last week. Footballers have a significant role to play in terms of being good role models. Sometimes that type of news does not make the headlines like other types of news does.

  Chairman: I would like to place on record, as a Manchester Member of Parliament, my gratitude to our football clubs, who I name very carefully in alphabetical order, Manchester City Football Club and Manchester United Football Club, for the work they do in my constituency and I am sure my colleagues will echo that from their own experience.

  Q36 Michael Fabricant: I was very interested in what you were saying regarding bureaucracy and the lack of one-stop shops. You were saying that recently you were led to believe this would not be the case when you were talking to Kate Hoey. I was wondering to what degree you have had discussions similar to the ones that you have just been describing, rather forcibly, to us with either Dick Caborn, Estelle Morris or Tessa Jowell. Do they know your views?

  Mr Crowther: Yes, they do. We are very pleased that Lord Carter has invited us to go and see him on 14 April. The four of us will be going to see him and we will be expressing quite formally the views that we have expressed here today.

  Mr Baron: I think the whole sport plan process started off a couple of years ago. We were emphasising to the DCMS the fact that we needed to tidy up the bureaucracy, we needed a one-stop shop approach and we bought into the Whole Sport Plan process because we thought and believed it was going to deliver that and I think Sport England also felt it was going to deliver that, but sadly it has not.

  Q37 Michael Fabricant: One of the examples you gave, if I can play devil's advocate, was the complications of dealing with Sport England and Wales and Scotland. You accept, of course, that whilst we are a nation of different kingdoms, we are a United Kingdom. How do you get round that problem? Is it not only fair that Wales should have some influence on how their money is spent and Scotland and so on and so forth?

  Mr Baron: You have got a mixture of English, Welsh and British represented here. The RFU is England only and we only deal with Sport England. It exemplifies some of the difficulties that sport in the UK has because there are so many different bodies now involved and some of us have coverage outside of England. John, you have got particular issues.

  Q38 Michael Fabricant: Before you make your particular issue, I really just want to focus in on this because while I have considerable natural sympathy with there being too much bureaucracy and red tape in all sorts of different areas, I do see the problem, how are you going to get round dealing with these different sports councils which represent the different parts of the United Kingdom?

  Mr Crowther: We have to make the same presentations to the different governing bodies, so again this takes a lot of time and energy. From my perspective, good practice, which was perhaps evidenced by Dan Bloxham a moment ago, which is something that is being rolled out throughout the country, is good practice whether it is in Wales, Scotland or England. You do not necessarily have all the various governments believing in funding it. From an LTA point of view, we have to team and label our funding to make sure that we take an appropriate approach across the country and this is why we are really saying from a delivery point of view that we really do need a one-stop shop when it comes to funding.

  Q39 Alan Keen: It is great to see you getting together at that top level. We have listened to the points you have made and I am sure we all accept them. I am a   great believer, as I mentioned when Peter Baveystock was before us, in our local sports forum and bringing clubs together. Are there any initiatives that we can take and that you can help us with to link clubs together? You might have a rugby club that has three pitches and a space for something else there but they have not really thought about using it because they were struggling to manage the club in the best way they can. Are there any initiatives you have got to try to bring multi-sports clubs together?

  Mr Collier: Nottinghamshire Cricket Club have been working with what used to be the old Boots sports ground when the corporate body felt that they could not keep up that facility and that is now soccer, hockey and cricket all working together, it is a fabulous facility and I think that that club and Nottinghamshire should be proud of that facility.

  Mr Barwick: The Conyers School in Yarm, with a £304,000 football foundation grant, were able to build a floodlit, full-size, synthetic turf pitch which is now open 12 hours a day and that has increased community provision and usage by over 2,000 users every week and 350 girls are now playing regularly on it. So there are initiatives out there.

  Mr Baron: We are doing exactly the same through the Rugby Football Foundation where we invest in all-weather surfaces and these are multi-sport surfaces. I was at the opening of the Macclesfield all-weather surface recently and the reports have been fantastic since it opened. Kids playing a whole variety of sports are now utilizing that. With these all-weather surfaces we are seeing it generates increased participation and usage of the club. It is an incredibly effective form of investment and we have been able to do it partly because the Government introduced the CCTB funding, we got our share of the £60 million Exchequer funding, but it shows what return can be made by Government if you do invest significant and appropriate sums of money in the provision of modern facilities which attract youngsters and keep them involved.

  Mr Crowther: A good example we have is in South Leeds where we have just introduced one of our new city tennis clubs. We have got 27 city tennis clubs around the country, many in your constituencies, for example in Manchester. This is a great example where there has been a partnership between basketball, football and tennis and actually we have developed an attractive recreational area within the city environment which gets kids to come and play. At the end of the day we are in the business of attracting kids into our sport. Kids have got so many other opportunities these days. They are not just going to play sports unless they are introduced to them. Also, 48% of kids who start tennis try tennis at their schools and that is why getting this school club link is absolutely vital to the success of our game. Once we get the kids into our clubs we have got to keep them there because the drop-off rate is unacceptable. This is why we have got to make the club facilities economic, but they have got to be in places where kids want to hang out.

  Mr Barwick: For example, there have been three areas of growth in football. Since 2001 participation in women's and girls' football has gone up by 53%. The Chairman might be interested to know that the opening game of Euro 2005 is in Manchester City Football Club and the whole Tournament is going to be held in the north-west of England. That is a real landmark event for the women's game in this country. The FA has spent £6 million on disability football. Disability football participation has grown by 40% each year since 2001. Small sided football has come in and increased by 25%, that is five, six and seven-a-side football on the type of facilities my colleagues have mentioned, artificial pitches, under flood lighting in the evening. It has become a keen and central social activity for a lot of people.


 
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