Memorandum from Countryside Properties
PLC
Countryside Properties' objective is to create
enhanced returns for shareholders whilst developing sustainable
communities that offer the highest quality of life to everyone.
This is best achieved, we believe, through our innovative and
responsible approach to development. In "Thinking beyond
today", we take a long-term view in everything we do, but
always with the intent of adding value to our business.
Our strategy strongly supports the Government's
four principles of sustainable development:
— Developing high and stable levels
of economic growth and employment.
— Enabling social progress which recognises
the needs of stakeholders.
— Providing effective protection of
the environment.
— Encouraging the prudent use of natural
resources.
At Countryside Properties we are rising to the
challenges of shifting demographics, diverse societal cultures
and climate change. In doing so we are recognised as a leader
in creating sustainable communities, by not just meeting, but
also contributing to the progression of the Government's development
policies. We believe being a good corporate citizen benefits all
our stakeholders. Indeed, by working to embed our environmental,
social and ethical activities across our business we are:
— Improving relationships with Government
and its agencies, non-government organisations, our employees,
customers and suppliers.
— Enhancing our reputation particularly
with planning authorities and landowners.
— Controlling our non-financial risks.
— Maximising the attractiveness of
Countryside Properties' shares to investors.
— Protecting our reputation and creating
a stronger brand and greater customer preference.
— Attracting and retaining talented
people across the Group.
— Working with our supply chain to
promote good practices, deliver cost savings and add value.
— Reducing non-essential operating
costs and overheads.
Tangible benefits of such an approach include:
creating design lead development solutions, reducing environmental
impacts and improving management systems.
Looking forward, we intend to start measuring
the eco-efficiency of our products and maximise the benefits to
our business, customers and the respective local communities.
By taking an enlightened approach to corporate
social responsibility we are making it easier to grasp the many
benefits and opportunities it creates.
June 2004
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