Communication
and education
117. The inadequacy of communication with the public
and the urgent need for widespread information and education campaigns
were a constant thread throughout the inquiry. Evidence noted
that consumers tended to have some understanding of climate change
and the measures that could be taken to mitigate it, but were
unsure how to go about implementing such measures and who to trust.
According to the Energy Saving Trust:
There is a breakdown of trust between the consumer
and the people who are bestplaced to deliver some energy
efficiency programmes and we have to work hard to overcome that.[154]
118. Research presented at the Exeter conference
found that "although the dangerous impacts of climate change
are recognised, they are perceived to be removed in space and
time".[155] The
Secretary of State told us:
most people's perception is that this will
be a problem for our children or perhaps our grandchildren, depending
on our age, and I think very few people have yet taken on board
the fact that if this is not to become an even worse problem for
our children and grandchildren than is presently envisaged and
possibly a problem on a scale to which adaptation will become
increasingly difficult if not impossible that action has to be
taken on a much shorter time scale than is implied by something
that is a problem for your children and generation.[156]
A survey conducted by UEA and MORI in 2003 reported
that whilst 28% of respondents stated that climate change was
a 'very important' issue, 53% ranked radioactive waste, and 58%
having a comfortable life, as equally important.[157]
119. In evidence, the BCSE stated that
Delivering the Government's climate change targets
will need the engagement of individuals, be it supporting the
development of a local renewable energy development, purchasing
various energy efficient measures for their homes, or being prepared
to change their behaviour in other ways.[158]
120. Our World Foundation states that "Since
a global change to renewable energy will require the support of
the mass public, their awareness of the severity of the crisis,
its causes and solutions is critical."[159]
They propose a UK Climate Change Communications Programme, utilising:
"
Key media to raise awareness amongst
the general public, as well as the private and public sectors,
about the cause, impacts and solutions to climate change.
to stimulate support for renewable energy
as well as encouraging
energy efficiency measures and lifestyle changes to mitigate global
warming".[160]
121. The Energy Saving Trust is piloting the concept
of a Sustainable Energy Network (SEN) in some parts of the UK
in order to inform, advise and engage consumers on domestic actions
they can take to address climate change.[161]
This will build upon the existing network of Energy Efficiency
Advice Centres (EEACs). The Trust received £10 million funding
in December 2004 to develop the SEN.[162]
According to the Trust, the EEACs have been enjoying reasonable
success, with around 750,000 telephone enquiries and an additional
250,000 hits on the website per annum. Since their conception
some 3.7 million customer enquiries have been handled between
the 52 EEACs.[163]
122. Defra recognises the importance of the issue.
It has undertaken two internal reviews on the issue of climate
change communications and has commissioned Futerra to act on the
information gathered during these reviews and provide an evidence-based
proposal regarding an 'attitude-change' campaign on climate change.
On the basis of this review, Defra announced in February 2005
that at least £12 million over three years would be allocated
to support a new climate change communications initiative. This
will include "a new fund to support climate change communications
at a regional and local level".[164]
123. Raising awareness amongst consumers
of the impact of climate change, and ways in which they can help
combat it, is of great importance. We welcome the recent commitment
by Defra to provide £12 million over three years to support
a climate change communications initiative. However, we are concerned
that the current 'head of steam' resulting from the recent flurry
of media coverage of the G8 climate conference in Exeter may be
dissipated. We recommend that some of the resource set aside for
climate change communications should be used to identify what
the barriers to the public changing their attitudes and consequently
behaviour are, thus ensuring that future policy is aimed at removing
these barriers. It is also imperative that any communication initiativessuch
as television advertisingare fully supported by provision
of websites, telephone hotline facilities and literature to assist
consumers. In this context, we welcome the work of the Energy
Saving Trust in developing the Sustainable Energy Network based
on the network of Energy Efficiency Advice Centres. We recommend
that Defra consider increasing funding to the Energy Saving Trust
to support this work.
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