Memorandum by SSL International plc (WP
39)
INTRODUCTION TO
SSL INTERNATIONAL PLC
SSL International plc is a multinational healthcare
business, manufacturing well-known brands including the world's
leading condom brand—Durex.
SSL'S RESPONSE
TO POINT
TWO IN
THE TERMS
OF REFERENCE:
WHETHER THE
PROPOSALS ARE
APPROPRIATE, WILL
BE EFFECTIVE
AND WHETHER
THEY REPRESENT
VALUE FOR
MONEY
The activity proposed in the White Paper can
only be positive, though its success will depend on targeting
those most "at risk" with a very direct and relevant
message.
Generic media campaigns have not had the desired
impact recently, therefore it is important to look at needs on
a local level, and tailor messages accordingly.
A number of best practice case studies are available
on www.durexchange.co.uk and Durex continues to support new and
more effective ways of improving sexual health through its Innovation
in Sexual Health Award.
In addition to this, the contents of the Government's
White Paper, together with the recent research carried out by
the Office for National Statistics, combines to support Durex
independent research on sexual health in the UK.
According to the 2004 Durex Global Sex Survey
risky sexual behaviour is now endemic among the younger generation—39%
of 16-20 year olds in the UK admit to having had unprotected sex
without knowing their partner's sexual history.
The survey also showed under 16s to be the biggest
gamblers with a third (33%) stating they would play the sex lottery
with their sexual health and risk unsafe sex with a partner who
refused to wear a condom.
The need to improve sexual health is underlined
by the continued rise in teenage pregnancies, HIV and other sexually
transmitted infections.
According to the ONS after a three year decline
there has been a 0.2% rise in the number of teenage conceptions
to girls under 18 in the space of a year—meaning our rates
remain the highest in Western Europe.
In addition, the number of new HIV diagnoses
rose by 20% last year, which means an estimated 50,000 people
are currently living with HIV in the UK.
The Health Select Committee has also called
for sex and relationships education (SRE) to become a statutory
part of the National Curriculum.
Everything points to that fact that much more
needs to be done to educate people about protecting their sexual
health.
Results from the 2004 Durex Report confirm that
young people currently do not feel their school sex education
is beneficial and just 9% chose a teacher as the most useful source
of information.
The Durex sex education CD Rom, comprising 10
modules aimed primarily at 14-16 year olds, with lesson plans,
role playing exercises and debates continues to be. requested.
With over 5,000 copies having been distributed free of charge
to teachers, school nurses and healthcare professionals, the demand
for this type of resource remains high.
In addition to this, the Durex National Condom
Week is a high profile, educational campaign now in its eighth
year. Durex also works closely with healthcare providers, educators
and pharmacists to communicate the importance of sexual health
to young adults. Thousands of resource packs are distributed nationwide
to support teachers and healthcare professionals in raising awareness
of good sexual health among young adults.
January 2005
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