Annex
TASTE OF
SUCCESS
22. The Sainsbury's "Taste of Success"
Award Scheme in partnership with the British Nutrition Foundation
and the Design Technology Association supports food studies in
the curriculum and recognise pupil's achievements in good practical
food and nutrition skills. This scheme is run across the UK and
over 170,000 pupils have gained these skills to date and received
a Sainsbury's Taste of Success Gold, Silver or Bronze award. The
Scheme is supported by the Department for Education and Skills.
MOVE4HEALTH
23. As part of the Taste of Success scheme
Sainsbury's have sponsored a joint initiative with Move4health
and Urbanwalks to promote healthy living. 35 MPs were challenged
to wear a pedometer during the Party Conferences to encourage
them to increase the number of steps they take daily. The nine
MPs who improved most have won a Food Inspiration School Visit
where Sainsbury's Michelin star executive chef, John Wood, will
hold an interactive healthy eating presentation for a local school
of their choice. The winning MPs have also had a map produced
by Urbanwalks for their constituency. These guides encourage people
to explore their local area on foot as a positive step towards
a healthier lifestyle.
MEND
24. Specifically to help address the issue
of obesity in children, Sainsbury's is supporting a project run
by Great Ormond Street Hospital called Mind, Exercise, Nutrition
and Diet or "MEND". This project looks at solutions
to tackle childhood obesity based on a multi-disciplined approach
combining nutrition and a balanced diet, a safe exercise programme
and also considers the psychosocial issues faced by children and
families who are obese.
SAINSBURY'S
PRODUCT RANGES
25. Following research in May 1999, Sainsbury's
developed the "Be Good To Yourself" range with the objective
of creating a range of lower fat and calorie options across a
wide variety of products. Be Good To Yourself products are either
less than 3% fat or have at least 50% less fat than standard products,
contain sugar levels that are no higher than those found in standard
products and are also part of our overall salt reduction plan.
Addititves are also restricted in the range and only colours permitted
by the Hyperactive Children's Support Group (HASCSG) are used.
26. Sainsbury's developed its "Blue
Parrot Café" range in 2001. This is a healthier food
range for children and addresses the issue of childrens' diets
being high in saturated fat, salt and sugar and lacking in fruit
and vegetables. There are 80 products in the range from various
fruits and fruit pieces to ready meals such as shepherd's pie.
27. In 2002 Sainsbury's launched its "Free
From" range is a specially produced range of gluten, wheat
or dairy free products targeted to meet the needs of an increasing
number of people in the UK suffering from food allergies or intolerances—indeed
between 5-7% of children suffer from some form of allergy. The
range is endorsed by Allergy UK, the UK's leading charity for
allergy sufferers.
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